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NATIONAL COUPON MONTH: GROWTH AND PLATFORM REVIEW

Photo Credit: audiencescan.com

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S EPTEMBER I S NATIONAL COUPON MONTH

This deck features the latest benefits from the key

players in the digital coupon platform world:

Coupons.com, Hopster, RedPlum, and Connect 1-1.

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GROWTH AND TRENDS

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COUPON GROWTH

average face value of coupons increased 6.5%overall value of coupons issued rose 5.5% to $281 Billionfrom last year digitally distributed coupons rose

17%

In the first half of 2015, 156 billion coupons were issued.

Source: Media Post July 2015, Kantar Media report 2014.

Photo Credit: ncr.com

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COUPON C ATEGORY TRENDS

Source: Media Post July 2015, Kantar Media report 2014.

Photo Credit: healthychild.org

Non-food coupons grew 4.4% and personal care products now

dominate coupons, accounting for 68% of all freestanding insert

coupon activity.

The health care category has surpassed dry grocery as the second

most active area for the first time in mid-year trends history.

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TOP COUPON RETAILERS

Source: Media Post July 2015, Kantar Media report 2014.

Walmart Logo | V2 (Rev. 1/7/09) SS

2/4-color

Legal Disclaimer - This must be included anytime the logo is used in print.

reversed on blue 2-color

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COUPON C ATEGORY TRENDS

Source: Media Post July 2015, Kantar Media report 2014.

Photo Credit: flipboard.org

eMarketer predicts that 97.4 million people will redeem a coupon

using a tablet, smartphone or other mobile device this year, or 43.2% of all adult mobile device users.

That represents an 18% increase from last year.

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COUPONS.COM

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COUPONS.COM

Coupons.com is the largest player in

the digital coupon platform world.

Advertisers visit the website to

obtain coupons and search for offers

by specific products and categories.

Their distribution network includes

the main website, Coupons.com,

approximately 30,000 third-party

publishers, mobile applications, and

load to card platforms.

Photo Credit: coupons.com

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COUPONS.COM

Distribution

- Coupons.com offers may be shared on social media and email marketing.

- Program tracking and reporting is provided including number of coupons

printed. Specifics may vary depending on program details.

- Cost varies by volume and contract and typically includes setup fees and a

cost per print for the digital print at home solution.

- Printer software must be downloaded.

- Many food, CPG and retail clients use Coupons.com.

Many clients use more than one coupon platform for multiple brands.

Coupons.com tends to attract large clients based on the minimuminvestment thresholds.

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HOPSTER

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HOPSTER

Hopster, bought by Inmar in 2014, offers a

print at home coupon solution. Hopster’s

coupons can be found via social sites and

website gallery pages. With their functionality

all coupons need to print directly from

Facebook or a website. Other social sites and

email campaigns post a link to click through to

the website or Facebook.

To increase distribution brands also have the

option to push coupons to Hopster.com to

appear on a coupon gallery website as well as

to reach additional consumers via their

different media partners. For all options, the

user must sign in to print coupons.

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HOPSTER

Distribution

- Hopster offers are available via their website or Facebook.

- Actionable and customizable reporting, including real-time data and

analytics portal along with user engagement and redemption data.

- Cost includes a setup fee and an average $0.10* per print fee.

- For an additional fee there are add-on options for additional engagement

experiences (i.e. enter a contest, take a poll).

- Mobile print later feature allows for an email to a user’s inbox to remind

them to print their offer later.

- Two printing methods: Proprietary one-time browser plug-in or PDF option.

*Per print fee subject to change.

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REDPLUM

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RED PLUM

RedPlum.com is owned by Valassis, a

multi-media solution provider.

RedPlum’s print at home network

has broad distribution across 1,700+

deal and lifestyle websites.

Consumers clip coupons directly

from the RedPlum website.

Photo Credit: allyou.com

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REDPLUM

Distribution

- RedPlum offers are available via their website or social media sites.

- Actionable and customizable reporting, including real-time data and analytics portal along

with user engagement and redemption data.

- Cost includes a setup fee and a range per print fee of $0.07 – $0.11* cost per print,

depending upon the volume. There is an additional cost for a landing page, if it is needed.

- Discounts available for those purchasing print FSIs.

- Mobile print later feature.

- Printer software must be downloaded.

- RedPlum’s website with their website traffic and monthly unique users is great for

emerging brands who need distribution and may not have built a social or email following.

*Per print fee subject to change.

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Digital Activation Platform

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CONNECT 1-1

Connect 1-1 is a digital activation

platform designed for testing,real-time optimization, and

converting, with dashboard reporting

and analytics that drive performance.

The platform allows for media

placement and access to Nielsen/Catalina data for segmented targeting.

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CONNECT 1-1

Distribution

- Connect 1-1 offers (digital print at home or promotional codes for ecommerce) are available for distribution via social media sites including Facebook, Instagram, Twitter, Pinterest and YouTube. Offers may also be distributed on brand websites, in email campaigns and display banners.

- Tracking and reporting includes demographics by city and regions where coupons are

downloaded and by channels. The program has an authentication process for Facebook

that will allow more specific demographics such as gender and age.

- Fee is a flat cost per coupon campaign with no setup fees or per print fees.

- Mobile print later feature.

- No printer software to download.

- Clients include Frito-Lay, Chinet, SoCozy, Cissé Trading and Toppik.

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SUMMARY

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SUMMARY

The digital coupon industry is continually growing and evolving.

All of the platforms we reviewed offer a mobile print later

feature, the ability to share on social platforms and supply

analytics and reports.

Two of the main differentiators include the cost per print and if

the platform is able to be distributed via social media platforms.

Connect 1-1 is the only platform that has no setup or clip fees,

and offers the ability to authenticate via Facebook to gather key

demographic data.

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To learn more about theConnect 1-1 Digital Activation Platform, contact

Barb Stabno President and Owner

952-345-6264 barb@bardadv.com

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