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Barely Manage to Lead Geoff Wilson President & Founder Email: [email protected] Twitter: @geoff352 Web: www.352inc.com
| Date post: | 14-Apr-2017 |
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Small Business & Entrepreneurship |
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Barely Manage to Lead
Geoff Wilson President & Founder Email: [email protected] Twitter: @geoff352 Web: www.352inc.com
The year was 2007.
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It took a year and a half to get to market.
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User feedback came too late and we had no budget left to iterate.
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Less than two years after launch, we shut down.
Fast forward to 2011.
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New thinking:
Build a Minimum Viable Product (MVP) Use an iterative, agile development process
Let user feedback guide the product roadmap
SocialNewsDesk
85% of all U.S. local TV newsrooms use SND.
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Cornerstones of success:
Build a Minimum Viable Product (MVP) Use an iterative, agile development process
Let user feedback guide the product roadmap
352 is a digital product development agency.
90Employees
18Years in business
1000+Websites DevelopedThree Five Two
13Teams
3Offices
We build websites and software for:
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How we think.
Get a minimum viable productto market quickly, and then
learn and pivot.
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Your second launch is more important than your first.
Innovation is 99% iteration.
How we work.
As we grew, we felt the pain..
No feeling of ownership of end product.
Low product quality.
Many delivery delays.
Slow to market.
Low employee morale.
“Barely Manage to Lead”
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Dedicated Cross-Functional Teams
Back-End Developer
Front-End Developer
Quality Assurance Specialist
Scrum Master
Interactive Designer
Back-End Developer
You
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Client at Center of Team
Back-End Developer
Front-End Developer
Quality Assurance Specialist
Scrum Master
Interactive Designer
Back-End Developer
You
CLIENT
Dedicated Cross-Functional Teams
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Singular Team Focus
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Empower them.
And get the heck out of their way.
Sprint 1
Sprint 2
Launch
Develop in Sprints, Launch Often
Sprint 1
Sprint 2
Review User Feedback, Innovate
& Iterate
Innovate & Iterate Based on User Feedback Develop in Sprints, Launch Often
Develop in Sprints, Launch Often
Innovate & Iterate Based on User Feedback
Dedicated Cross-Functional Teams
Singular Focus
Client at Center
Empower them and get out of their way.
How we changed.
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200%Revenue Increase
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85%Faster Project Completion
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75%Drop in Employee Turnover
50
80%New Work from Existing Clients
(> double previous)
Develop in Sprints, Launch Often
Innovate & Iterate Based on User Feedback
Dedicated Cross-Functional Teams
Singular Focus
Client at Center
Empower them and get out of their way.
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Passion for Work
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Geoff Wilson President & Founder Email: [email protected] Twitter: @geoff352 Web: www.352inc.com
