Barkbox (Bark & Co.)

Riley

Sample Products -- Barkbox

Sample Products -- Barkbox

Sample Products -- (Bark & Co.) Barkshop

Sample Products -- (Bark & Co.) Barkpost

Financials

Financials● Makes about $20 per box, with

about 200,000 customers in 2014 paying about $30 a month.

● 75% of customers subscribe to 6-12 month plans and the company has a retention “well north” of 90%

● Added an additional $9 charge to send a toy -- 20% signed up immediately.

● Company revenue 1 million a month after its first two years.

● In 2013 the company surpasses a 25 million yearly run rate.

● Approximately 75 million in revenue for 2014.

● Reported only 75 staff members in 2014, about 100 if you count the in-office dogs.

● 10% of all profit is given to local shelters and other dog-tarian organizations.

History -- Barkbox

● Founded by Matt Meeker, Henrik Werdelin, and Carly Strife in December 2011.

● Matt Meeker is no stranger to startups -- he previously co-founded Meetup.com.

Timeline

2012

1.7 Million Seed Funding

2013 -- Reorganizes into Bark & Co.

5 Million Series A

2014

15 Million Series B

What’s Hot - Barkbox & Barkshop.

● Reliable monthly deliveries with tracking.

● 10% of proceeds donated to doggy charity

● Extra-small dogs can get different box options

● Cheaper than competitors!● Online and text ordering● Awesome mobile apps for

Android and iOS● Discounts for multiple dogs● HUGE variety of different

vendors.

What’s Hot -- Barkbox marketingBarkBuddy

● Tinder for finding shelter dogs

BarkCam

● Instagram for dogs

Barkpost

● News source for cute random dog news

Secret Sauce -- Execution over ideas.● Over 90% customer retention● Targets a very specific audience

-- nutty dog people● All mobile apps/infrastructure is

specifically made for target audience -- funny websites, apps, etc. all drive a “Barkbox brand”

● Text to reorder: Click on product to get product number and send text

Fun fact about beginnings● Hugo was a 150lb Great Dane

with some need for big ‘n tall requirements

● Matt, Hugo’s dad, couldn’t find anything he needed in NYC -- and thus Barkbox was born

Competition - PawPack and Surprise my Pet

● Most expensive● No history / track record● No customer phone support

● More expensive than BBox● Less history / track record● Less variety of vendors/products

Forecast -- Two paws up● Company has continued to grow their

revenue from 12 million in 2013 to 75 million in 2014.

● The retention rate has maintained in the 90% range, and has dedicated fanbase

● Competitors lack any brand presence, innovation or technology to compete

● Approximately 70 employees● Each year is a record high for spending on

dogs (58.7 billion last year)● Target market seems to spend money on

dogs regardless of market