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Barnes & Noble Digital Strategy: Textbooks, eBooks, & #GetPopCultured

Date post:	21-Aug-2015
Category:	Marketing
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BARNES & NOBLE Digital Strategy Textbooks, eBooks, & #GetPopCultured Kelly Turner

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Page 1: Barnes & Noble Digital Strategy: Textbooks, eBooks, & #GetPopCultured

BARNES & NOBLEDigital Strategy

Textbooks, eBooks, & #GetPopCultured

Kelly Turner

Page 2: Barnes & Noble Digital Strategy: Textbooks, eBooks, & #GetPopCultured

Image from barnesandnobleinc.com

CAMPAIGN IDEA

Page 3: Barnes & Noble Digital Strategy: Textbooks, eBooks, & #GetPopCultured

TARGET AUDIENCE

Image from bncollege.com Image from bncollege.com

Image from shatteredhaven.com.com

Page 4: Barnes & Noble Digital Strategy: Textbooks, eBooks, & #GetPopCultured

KPI METRICS

Page 5: Barnes & Noble Digital Strategy: Textbooks, eBooks, & #GetPopCultured

SOCIAL MEDIA

Page 6: Barnes & Noble Digital Strategy: Textbooks, eBooks, & #GetPopCultured

SOCIAL MEDIA, CONT.

Page 7: Barnes & Noble Digital Strategy: Textbooks, eBooks, & #GetPopCultured

INTERNET MARKETING

Page 8: Barnes & Noble Digital Strategy: Textbooks, eBooks, & #GetPopCultured

MOBILE STRATEGY

Page 9: Barnes & Noble Digital Strategy: Textbooks, eBooks, & #GetPopCultured

BUDGET

Page 10: Barnes & Noble Digital Strategy: Textbooks, eBooks, & #GetPopCultured

CONCLUSION

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