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National Heritage Areas:

Identifying and Measuring Success

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What is a heritage area?

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Whydo it?

Working at a landscape scale

Meeting needs of nature &

culture

Revitalizing community and

identity

Managing change

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Heritage Areas in the United States

24 National Heritage Areas

Designated between 1984-2003

Primarily in the East

18 states

46.5 million people

20% of National

Historic Landmarks

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Other initiatives

State programs

Grassroots initiatives

Collaborative conservation

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National Heritage Areas in an

international context

Working in partnership with communities

IUCN Category V Protected Landscapes/ Seascapes

National Parks as living landscapes

Learning from international exchange

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The Evolving role of NPS

Challenges to developing a program The model of great western parks

Battlefields, parkways, seashores, trails

Partnership parks

National Heritage Areas

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The Evolving role of NPS

Illinois and Michigan Canal

Designated in 1984

97-mile canal corridor

1067 units of local government

State and local involvement

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The Evolving role of NPS

Cane River National Heritage Area

Designated in 1994 Twinned with Cane River Creole National

Historical Park

Park owns 62 of 45,000 acres

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The Evolving role of NPS

Challenges Public demand

Congressional interest

Sixteen new area proposals

Eight study proposals

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The Evolving role of NPS

Criteria for evaluation National importance

Place-based

resources

Public involvement

Community capacity

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The Evolving role of NPS

Remaining questions

Role of National Park Service

Benefits of standardization

Fiscal investment and outcomes

Need to measure success

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Data Collection strategy

What is success?

Pressure to develop metrics

Program accountability

Direct, indirect, and informative impacts

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4 categories ofdata collection1. Physical, social, economic characteristics

2. Overlapping designations, programs, resources

3. Heritage area-sponsored initiatives

4. Aggregate economic leveraging impact

5. Regional economic impacts of heritage tourism

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1. Physical, social, economic characteristics

Demographics

Economics

Inventory of historic & natural

resources

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2. Overlapping designations, programs,

resources

Public lands

American Heritage

Rivers

Scenic byways

Rural development

districts

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3. Heritage area-sponsored initiatives

Education

Volunteering

Resource conservation

Partnerships and projects

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4. Economic leveraging impact

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5. Regional Economics ofheritage tourism

MGM2 Model

Findings

Impacts

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Hypothesis ofchange

Common characteristics:

Working landscapes in transition

Older and changing populations

Stable core resident population

Natural features and economics are

linked Similar cultural landscapes require

similar approaches to managing

change

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What next? Impacts

Justifying value of designation

Defining national interest

Shaping program legislation and policy

Developing a list of social and value-based questions

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What next? Parallel efforts

Sharing a research

agenda

Encouraging graduate

level research

Partnership with related

federal programs

GIS

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What next? Future steps

Methods to accurately measure confluence of

quality of life and multiple definitions of success

existing national/ international models

new model with qualitative aspects

Stronger correlation between designation and

improvement of community and economic values

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What next?At a crossroads

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Proposed national legislation

Collaborative conservation

Landscape level programs

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Questions?

202.354.2222www.cr.nps.gov/heritageareas/

National Park ServiceNational Heritage Areas