Barry University Practical Considerations for Building Library Services Video Tutorials Andrew Nevel Reference and Instruction Librarian Barry University Sample Video Tutorial Table of Contents I.Planning II.Design III.Recording IV. Production V. Maintenance Barry University I.Planning Barry University General Purpose Video tutorials can cover a wide range of topics The less you plan the more issues you will encounter!!!! I. Planning Identify Purpose i.Assess needs ii.Why are you doing this? Barry University I. Planning a. Priorities b. Timelines c. Workflows d. Language/Voice Identify Audience Knowing who each video is intended for helps determine: Barry University I. Planning Identify Audience a. Location b. Technological expertise c. Level of research needs d. Student classification e. Disabilities ? Barry University I. Planning Identify Team Players You need to be mindful not only of intended users. Creating and publishing video tutorials may require participation from multiple individuals/units. Barry University I. Planning Identify Available Resources Barry University Hardware Existing research tools Software Personnel I. Planning Time i.Determine the time you, your staff, and staff from other units/departments can spend on the project. ii. Plan conservatively Barry University I. Planning Selecting Software i.Number of tools: more vs. less a. Quality of the product b. Time necessary to use c. Cost ii.Explore available software *Cheap does not equal bad *Research the functionality of commonly used production software Barry University I. Planning Screencasting Software i.Proprietary Software a. Camtasia Studio b. Adobe Captivate c. Screenflow ii.Free Software *Screencast-O-Matic Barry University I. Planning Seek partners with an expertise that may be useful. Barry University Identify potential partners I. Planning a.Assign priorities b.Include timeline c. Post the list somewhere visible & update regularly Create a list of tutorials that include status: 1.Published 2.In process 3.Pending 4.Discontinued Barry University I. Planning Research i.Useful for: *Comparing workflows *Getting ideas *Understanding processes ii.Much of the literature focuses on creating tutorials in environments with significant amounts of resources Barry University II. Design Barry University II. Design Writing Considerations Simple instructions can be written by small groups Complex instructions may require input from several individuals Barry University II. Design Script Format: Basic Outline vs. Complete Sounds more natural and spontaneous Makes sure all steps are thoroughly covered. Potentially less precise and thorough Could sound processed and unauthentic Basic Outline Complete Barry University II. Design Barry University Factors influencing choice of script format should include: i.Type of video produced ii.Individuals involved in production II. Design Writing Scripts i.Write in a clear and simple manner a. Dont assume users know any part of the process you are documenting b. Avoid library jargon OCLC Marc Record OPAC ILL Barry University II. Design Writing Scripts ii.Test the script a. Follow your own instructions as if you were the user. b. Do not apply your own knowledge to fill the gaps. Barry University II. Design Standards Institutional Barry University Project related II. Design Institutional Standards F o n t T y p e Barry University ColorsColors LOGOSLOGOS L O G O S II. Design Consistency Standards a. Tone b. Contact Information slides/ Title slides c. Transitions/ animations/ callouts/ clipart Barry University II. Design Time i.Videos need to be concise to maintain viewer interest. ii.Long scripts should be broken down into segments. Barry University III. Recording Barry University III. Recording Barry University Physical Set-up a. If possible, have two screens b. Pre-load any sites or files you will need to visit c. Minimize possible interruptions d. Get comfortable with the set-up and the script. Re Recording Process i.Dont rush through the steps. ii.Avoid unnecessary movement onscreen. iii.Recordings are rarely perfect but they can be fixed in editing. III. Recording Barry University IV. Production Barry University IV. Production Editing Considerations i.Effects can be distracting *Screen capture software: callouts, zooms, and audio effects. *Presentation software: animations and transitions. Callout!!! ZOOM Barry University IV. Production Editing Considerations i.Effects should be consistent throughout and between videos. ii.Evaluate production from the user perspective. Barry University Other peoples shoes Production Types of Platforms i.Webpage ii.Social media platforms iii.Research guides iv.Video-sharing websites Barry University Production Select Platform i.Selecting the right platform can help you: a. Increase exposure and access b. Gather feedback c. Collect statistical data Barry University IV. Production Barry University Platform-specific Considerations i.Various levels of editing access i.Know institutional policies governing use of social media and other communication mechanisms ii.Identify collaboration needs IV. Production Promotion i.Bibliographic instructions ii.Webpage link iii.Displayed next to specific services iv.Research Guides Barry University V. Maintenance Barry University V. Maintenance Creating video tutorials is an ongoing process i.Technology-related workflows change ii.Branding standards change iii.Needs change Barry University V. Maintenance Assessment i.Evaluate Usage a. YouTube hit counter b. Google Analytics c. Research Guide statistics ii.Assess videos for currency and relevance a. YouTube Like option and comments b. Research Guide surveys c. Feedback from users/institutional surveys Barry University V. Maintenance Maintenance Tips a. Keep work files in a centralized location b. Create evaluation committee c. Meet regularly Barry University Additional Reading Betty, P. (2008). Creation, management, and assessment of library screencasts: The Regis Libraries animated tutorials project. Journal of Library Administration, 48(3-4), Bowles-Terry, M., Hensley, M. K., & Hinchliffe, L. J. (2010). Best practices for online video tutorials in academic libraries: A study of student preferences and understanding. Diel, E. M., & Flett, T. K. (2004). The role of cooperation in creating a library online tutorial. The Reference Librarian, 40(83-84), Ergood, A., Padron, K., & Rebar, L. (2012). Making library screencast tutorials: Factors and processes. Internet Reference Services Quarterly, 17(2), Kroski, E. (2009). That's Infotainment!: How to Create Your Own Screencasts. School Library Journal, 55(2), Barry University Barry University Distance Services Guide Barry University Andrew Nevel Reference and Instruction Librarian (305)