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bartabsf.com ✶ May 2010 ✶ Vol.1 1#1✶Country Girls:Russian RiverWomen’s Weekend

✶Mango’s Ripe!

www.bartabsf.com

Introducing

BARTABthe NEW

publication and website for the LGBTcommunity

in the San Francisco

Bay Area, produced by the staff of the Bay Area

Reporter.

✶

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Bars–Sacto toSanta Cruz

Be a part of BARtab, the newest Bay Area nightlife guide.Inserted the first Thursday of each month in the weekly edition of the Bay Area Reporter, BARtab will also be available at bars, shops, and nightclubs throughout the Bay Area.You’ll find insightful articles, celebrity interviews, vivid photos and comprehensive listings in a glossy, all color, pocket-sized magazine format.

BARtab’s hip style and continually updated website will feature up-to-the-minute posts onnightly events; essential reading for LGBT men and women and their friends who enjoy local bars and dance clubs with noted DJs and live music.

Look for some of these features on our new website:

✮ Comprehensive, convenient listings of Bay Area bars and nightclubs✮ Advance articles on artists performing live in local venues✮ Diverse coverage of all communities, from bears to drag✮ Music reviews of CDs by local and visiting performers✮ Personal playlists recommended by local DJs

BARtab is edited by B.A.R.’s Assistant Arts Editor Jim Provenzano, who brings more than two decades of experience in all aspects of LGBT media.

Formerly of LA Weekly, OUT Magazine and The Onion, B.A.R. Art Director Kurt Thomas designs BARtab‘s print and web editions.

BARtab’s contributors include some of the best nightlife bloggers and journalists. Prolific photographers Steven Underhill, Rick Gerharter, Rich Stadmiller and newcomer Georg Lester visualize our colorful diverse nightlife community.

What otherpublication hasmore than 35 years of experience before its firstissue is published? Sign up now toplace an ad in thepremiere issue ofBAR tab!Contact our advertising sales staff:

(415) 861-5019Email: Scott Wazlowski (scott@ebar)

Web site

BARtab’s online presence will keep pace with a mobile readership, using applications and formatscompatible with current communication platforms.

BARtab will showcase the newest trends and happen-ings in gay and gay-friendly hotspots, while keepingtabs on the classic favorites.

BARtab’s web site will be dynamic and interactive.Daily updates keeps our content fresh. Registeredmembers can upload images of their own clubbingexploits. Promoters can publicize their events withupdates so users have real-time information and access. Members also rate events and venues, creating an active community of savvy patrons.

Editorial and Event Calendar

BARtab will cover events at nightclubs that hostthemed events, catered to your timed advertisementplans. Please direct advertising questions and reser-vations to our sales staff by calling (415) 861-5019.

Annual events throughout the year attract thousandsto San Francisco. The LGBT Pride Parade, the Interna-tional Gay and Lesbian Film Festival, Lazy BearWeekend, Up Your Alley Fair, Folsom Street Fair, Castro Street Fair and Halloween will have specialissues devoted to these bar and nightclub events.

photo credits: Rich Stadmiller, Steven Underhill, Rick Gerharter, Georg Lester.(People in photos are willing subjects, were not compensated, nor should be construed as endorsing any product.)

(*Verified Audit Circulation Annual Report 2009)(** Source: Harris Interactive for Bay Area Reporter/National Gay Newspaper Guild Readership Survey Executive Summary)

Reach San Francisco’s most loyal LGBT customersThe Bay Area Reporter is San Francisco’s oldest and largest local newspaper and

web site serving the lesbian, gay, bisexual and transgender communities, and the

premier LGBT weekly newspaper of Northern California. Founded in 1971, the B.A.R.

has grown over the past 39 years to become one of the most influential information

sources for the San Francisco Bay Area’s diverse cosmopolitan community.

As the leading LGBT news and entertainment publisher, only the B.A.R. offers fresh,

timely coverage of events. It is must-reading for local residents and anyone interested

in San Francisco. BARtab expands that decades-long reputation by adding lively

coverage of the Bay Area nightlife scene.

Reach about 480,000 affluent, active, informed readers monthly throughout

San Francisco’s greater Bay Area.

The B.A.R. is read by nearly 120,000 people every week and 480,000 every month.**

The B.A.R. and BARtab are distributed in central San Francisco and the greater Bay

Area; in the North Bay: San Rafael, Marin, Novato, Santa Rosa, Forestville, Guerneville,

Vallejo; in the East Bay: Berkeley, Oakland, Walnut Creek, Concord, Hayward, Fremont;

and in the Peninsula and South Bay: San Mateo, Redwood City, Mountain View,

Sunnyvale, Campbell, Santa Clara, San Jose.*

The B.A.R. reaches loyal, consistent readers: 64% of consumers have read 5 of the last

6 issues published. More than 50% of all issues are read by more than one household

member and 33% are shared with someone outside the household or workplace. **

Readers are likely to purchase advertised products and services: 94% are likely to

purchase items advertised by a local business and 89% express this intention for

national businesses. San Francisco is one of most influential cities affecting trends in

the LGBT market.

With this strong foundation, BARtab brings new coverage to nightlife and expands

promotional opportunities for you.

Distributionis confirmed by Verified Audit Circulation.For more information or the annual report,please contact our Advertising Department at (415) 861-5019.

FULL PAGE: (W/BLEED)5.25” X 8.25”

1/2 PAGE V:2.35” X 7.75”

1/2 PAGE H: 4.75” X 3.75”

1/4 PAGE H 4.75”X 2”

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SKYSCRAPER120 X 600

TEASER120 X 75

SMALL STRIP120 X 240

LARGE SKYSCRAPER160 X 600

LEADERBOARDS728 X 90

SQUARE300 X 250

Print Ad Rates & Specs(Layout specs: 5” x 8” trim • 4.75” x 7.75” Live area • 5.25” x 8.25” Bleed)

Full page sizes include .25” for bleed. Please keep info within the live area. Contact our sales or design staff for help.

FULL PAGE-Color: 5.25 x 8.25 - $740 (includes online ad)

HALF PAGE VERTICAL-Color: 2.35”w x 7.75” h - $380

HALF PAGE HORIZONTAL-Color: 4.75”w x 3.75”h - $380

QUARTER PAGE HORIZONTAL-Color, no bleed: 4.75”w x 2”h - $200

Flattened pdf or jpg files; 300 dpi resolution; CMYK color process

**5% frequency discount for 3 consecutive issues**10% frequency discount for 6 consecutive issues**Add 10% for special placement: page 2 or 3; center or back pages.

Online Ad Rates & SpecsLarge Skyscraper Ads$70 per 8 day posting (Static, non-Flash)$90 per 8 day posting (Animated, Flash)

Skyscraper Ads$50 per 8 day posting (Static, non-Flash)$75 per 8 day posting (Animated, Flash)

Small Strip Ads: $35 per 8 day posting

Teaser Ads: $20 per 8 day posting

online ad Sizes...Large Skyscraper Ads:160 pixels wide x 600 pixels high - $70-$90

Skyscraper Ads: 120 pixels wide x 600 pixels high - $50-$75

Small Strip Ads: 120 pixels wide x 240 pixels high - $35

Teaser Ads: 120 pixels wide x 75 pixels high - $20

Leaderboard & Square Ads:

Contact Gay Ad Network

1-954-485-9910 (Sales)www.gayadnetwork.com

Leaderboard Ads: 728 pixels wide x 90 pixels high

Square Ads: 300 pixels wide x 250 pixels high

online ad Specs...All banner ad files should be sent as 72 dpi; RGB color; GIF, JPG or SWF (Flash) files only.

All web ads may be linked to your website. You must provide the URL.

All web ads MUST be built to these exact specs.

Advertised and sponsored events will get twice the visibility with print and web ad specials.

#1 in the San Francisco Bay Areafor Competitive rates.Greatest print run.Largest readership.Most loyal customers. 70,000 online visits a month.

FULL PAGE: (W/BLEED)5.25” X 8.25”

AD SIZES FOR BARTAB

1/2 PAGE V:2.35” X 7.75”

1/2 PAGE H: 4.75” X 3.75”

1/4 PAGE H 4.75”X 2”

4.75 x 7.75Live area

5x8 trim