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IBSG - 1Copyright © 2007, 2008 , 2009 Cisco Systems, Inc. All rights reserved.Confidential
Connected & Sustainable Work- CUD Global Conference 2009, Seoul -
Smart Work Centers: from pilot to global deployment
Bas Boorsma, Head CUD (Amsterdam), IBSG, CiscoModerator
IBSG - 2Copyright © 2007-2008 - 2009 Cisco Systems, Inc. All rights reserved.Cisco Highly Confidential IBSG - 2
Bring Information to the User, Not the User to the Information
IBSG - 3Copyright © 2007-2008 - 2009 Cisco Systems, Inc. All rights reserved.Cisco Highly Confidential IBSG - 3
Why move people and information, if you can move information alone?
IBSG - 4Copyright © 2007-2008 - 2009 Cisco Systems, Inc. All rights reserved.Cisco Highly Confidential IBSG - 4
Principles governing C&S Work
We can bring information to the user
From 9-5 to 2.0 everywhere, all the time
Work space is where the worker is
More collaborative, more autonomous
“The Worker” is a hard person to define these days!
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Why Smart Work Centers
A Sustainable Way of Working as it partially
substitutes transport
A Sustainable Work Place
A professional E-Work Environment close yet
away from home
Urban Mobility Solution
Place to provide access to work, information,
social exchange and education for the remote,
the elderly, the newly started
IBSG - 6Copyright © 2007-2008 - 2009 Cisco Systems, Inc. All rights reserved.Cisco Highly Confidential IBSG - 6
The Connected and Sustainable CommunityThe Connected and Sustainable CommunityA Blueprint for City TransformationA Blueprint for City Transformation
Broadband Platform: 4th Essential InfrastructureIP-Enabled Homes and Offices, Roads, Utilities, Workplace Design
Sustainable Urban Planning
Connected & Sustainable Work
Smart Work Centers
Digital Swarming& Hub Pavilions
ConnectedWorkplaces
ConnectedWorkforce
Connected & Sustainable Buildings
Homes
OfficeBuildings
Public Spaces
Public TransitHubs
Hospitalsand Schools
Connected & Sustainable
Mobility
Smart RoadPricing
Personal TravelAssistant
Connected PublicTransportation
Connected & Sustainable
Energy
Renewables &co-Generation
Urban Monitoring& Measurement
Citizens EnergyEfficiency
Sustainable Socio -
Economics
Active Citizenship& Eco Maps
InnovativeGreen Business
Models andSustainability
Clusters
IBSG - 7Copyright © 2007-2008 - 2009 Cisco Systems, Inc. All rights reserved.Cisco Highly Confidential IBSG - 7
Global Overview of SWC Replication Efforts & Future Directions, followed by discussionBas Boorsma, Cisco11.40 – 12.00
TeleScience Club - SWC based learning network in San Francisco with the California Academy of Sciences
Chris Vein, CIO, City & County of San Francisco11:20 – 11.40
Replication efforts around the world:Development of the SWC in Seoul.
Jong Geun Kim, Director, u-City Promotion Division, Information System Planning Bureau, Metropolitan Government of Seoul
11:00 – 11:20
CUD Experience: the Creation and Scaling of CUD Smart Work Centers in the Netherlands and the creation of a wider connected and sustainable “Work 2.0 environment” in and around Amsterdam; Presenting the results of the Smart Work Center User Survey
Ronald Prins, Director, Environment Department, City of Amsterdam
10:40 – 11:00
The Principle of Connected and Sustainable Work (introductory remarks)
Bas Boorsma, Head CUD Amsterdam, Cisco IBSG10:30 – 10:40
TopicSpeaker / ModeratorTime
Connected and Sustainable Work Breakout Session
IBSG - 8Copyright © 2007-2008 - 2009 Cisco Systems, Inc. All rights reserved.Cisco Highly Confidential IBSG - 8© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 8
Smart Work Center 2.0 towards a comprehensive and personalized smart work environment
• The Personalized Smart Work Center• MySmartWorkSpace Reservation Tool
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SWC ICT ArchitectureFunctional View
WTC
Amsterdam
Basic high-end connectivity and Telepresence
Work Space Reservation System; Unified Communication, Building Automation &
Digital Signage infrastructure
Employers
&
Users
Data Security, laptops/PCs,
Individual work station assignment
IBSG - 10Copyright © 2007-2008 - 2009 Cisco Systems, Inc. All rights reserved.Cisco Highly Confidential IBSG - 10
What does a Personalized SWC look like?
PVO movie included here
Personalized Smart Work Center Demo Film
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MySmartWorkSpace Reservation Tool
SWC Wherever, Whenever: Work
Space follows the Worker
Multimodal
Selection, Reservations & Payments
‘One-Stop-Shop’ for Employers,
SWC users
Integration into EcoMaps
IBSG - 12Copyright © 2007-2008 - 2009 Cisco Systems, Inc. All rights reserved.Cisco Highly Confidential IBSG - 12
Global SWC Replication efforts
CUD Cities
Non-CUD Cities
San Francisco
PBC – Bay Area
Venga - Idaho
Buenos Aires
Lisbon
France
Kenya
New Dehli
Korea/SeoulGermany
The Netherlands
New South Wales
IBSG - 13Copyright © 2007-2008 - 2009 Cisco Systems, Inc. All rights reserved.Cisco Highly Confidential IBSG - 13
IBSG - 14Copyright © 2007-2008 - 2009 Cisco Systems, Inc. All rights reserved.Cisco Highly Confidential IBSG - 14
Powering SWCs: the connectivity required
0
5
10
15
20
25
Japa
n
Kor
ea
Finl
and
Swed
en
Fran
ce
Net
herla
nds
Can
ada
Nor
way
Bel
gium
Ger
man
y
U. S
.
Hun
gary
New
Zea
land
Irela
nd
Aus
tral
ia
Cze
ch R
ep.
Mex
ico
Gre
ece
Bra
zil
Chi
le
Source: ITIF, April 2007; Cisco / ICT Barometer, July 2007; Cisco IBSG, 2009
61 46
Web 2.0Video Conf.
High-end Video Communication
Average Speed, Mbps
IBSG - 15Copyright © 2007-2008 - 2009 Cisco Systems, Inc. All rights reserved.Cisco Highly Confidential IBSG - 15
Business Model SWC: four optional layers
Leases per squared meter +
possible commission fees
Flex
ible
Fi
xed
office space rental
Long term E-Work Space Subscription
‘Light’ Work Space subscription
Per Hour Usage
SWC Pilot Focus
SWC Scaling Partners in the Netherlands have differing business models, with newly opened SWCs differentiating from the pilot.
‘Let a Thousand Flowers Blossom’ as learning strategy
IBSG - 16Copyright © 2007-2008 - 2009 Cisco Systems, Inc. All rights reserved.Cisco Highly Confidential IBSG - 16
Smart Work Centers as an Addition to the Home Work Environment
SWCs in addition to home work environment:
Home environment not always ideal
High end communication facilities
Professional setting & meeting place
More sustainable energy use
Comprehensive service concept
Location according to needs and proximity of
infrastructure
IBSG - 17Copyright © 2007-2008 - 2009 Cisco Systems, Inc. All rights reserved.Cisco Highly Confidential IBSG - 17
Smart Work CenterExecutive Summary
•Meeting Urban Challenges: Mobility, Sustainability and Access to Work
• An innovative, high end, collaborative work environment for all
• Bringing work, information and education to the remote, the aging, the young, and the newly started
• A flexible, highly connected and collaborative work environment catering for a new generational workforce
• International collaboration and video connectivity, providing a level playing field for entrepreneurs globally
• Decrease carbon footprint by decreasing the amount of offices needed and the actual consumption of energy and resources