SUSTAINABLE DEVELOPMENT AND INNOVATIONS

MRF TYRES

By : ABY PHILIPOSEALBIN JOSEBENSON BABU

TRADEMARK

A trademark is  a  recognizable sign, design, or expression which identifies products 

        or services of  a  particular  source  from  those  of others                  A  trademark  may  be  located  on  a package, a label, a voucher, or on the product itself.

The  trademark  owner  can  be  an individual, business  organization,  or  any legal entity.

TYPES OF TRADEMARKS?

Trade marks: to distinguish goods (*)

Service marks: to distinguish services

Collective marks: to distinguish goods or services by members of an association

Certification marks

Tradename (Brand name)

PROCEDURE FOR THE REGISTRATION OF PATENT OR TRADEMARK IN INDIA

 Name and address of the applicant.  Complete Specification.  Drawing.  Request.  Abstract.  Power of Attorney.  Priority documents (if any).

COMPANY BACKGROUND The company, MRF ltd originally started as a small manufacturing unit of balloons, latex cast squeaking toys and industrial gloves.

The company was established in the year 1949 at Chennai. A young entrepreneur, K. M. Mammen  Mappillai, opened a small toy balloon manufacturing unit at Tiruvattiyur, Chennai. It begins the manufacturing

      of tyre’s in the year 1961. In 1961 the Madras Rubber Factory Pvt Ltd company converted to public company.

The company was given permission to export tyre’s having Mansfield trademark to all world markets except U.S.A and Canada.

VISSION & MISSION

VISSION The vision of MRF is to emerge as  pre-eminent global players in the field of polymers and make INDIA a global super power in terms of technology and life.

MISSION The mission of MRF is that zero defect, zero break down, zero accidents, zero pollution, and there by zero losses with their new performance standards.

PRODUCTS

TYRES PRETREADS

INDUSTRIAL PAINTINGS AND COATINGS

CONVEYOR BELTS

KEY COMPETITORS

STRENGTHEstablished brand nameExtensive distribution network.Good R&D initiative.Customer focus

OPPORTUNITIESExisting & potential growth of automobile industry.Government focus on development of infrastructure.Potential change in the tyre patterns of commercial vehicles from bias to radical patterns.

WEAKNESSCost and Pricing pressure.High Capital Intensive.Volatility in industrial relations.

THREATSVolatility of prices of rubber & crude oil.Steep inflow of inferior Chinese tyre’s.Low liquidity and high interest costs.Price wars.

SWOT

FUNCTIONS OF TRADEMARK-MRF

Indicates the source of origin of goods or services

Helps guarantee the quality of goods bearing the mark

Creates and maintains a demand for the product

Used as a marketing tool to build a brand Can have great $ value to a company

USING A TRADEMARK IN ADVERTISING

Shall be used exactly as registered

Protect TM from becoming generic Set apart from surrounding text Specify font, size, placement and colors Use as an adjective not as noun or verb Not plural, possessive or abbreviated form Use a trademark notice in advertising and labeling ®

Monitor authorized users of the mark Review portfolio of trademarks An evolving trademark

USING A TRADEMARK ON THE INTERNET

Use of TM on internet may raise controversial legal problems

Conflict between trademarks and domain names(internet addresses) - cyber squatting

WIPO procedure for domain name dispute (http://arbiter.wipo.int.domains)

USING A TRADEMARK AS A BUSINESS ASSET

Licensing: owner retains ownership and agrees to the use of the TM by other companies in exchange of royalties > licensing agreement (business expansion/diversification)

Franchising: licensing of a TM central to franchising agreement . The franchiser allows franchisee to use his way of doing business (TM, know-how, customer service, s/w, shop decoration, etc)

Selling/assigning TM to another company (merger & acquisitions/raising of cash)

CONCLUSION

Well established brand value. Largest tyre manufactures in south Asia. Monopoly in seasonal tyre market. India's first private authorized sports development  company.