BASF Perform Jahreskurzbericht 2012

The Academy of Performance Chemicals

PerForm

– The Academy of Performance ChemicalsThe Academy of Performance Chemicals

PerForm2

Qualification Measures & Projects, Overview 2012

BU-specific Training Concept Development: Training House

Plastic Additives

Oilfield & Mining

Fuel and Lubricant Solutions

Glysantin® Customer Training ConceptFuels and Lubricants Conference

Systematic Personnel Development, EV/C: Job Position, Development Paths, Development Measures

1st Quarter 2012 2nd Quarter 2012

Health Oriented Leadership Nuggets 1-3

eLearning Global Material Master Data

eLearning Newcomer – EV Overview

Glysantin® Branding Advanced: Edesheim, Beijing, Sao Paolo

Compliance, Antitrust

EV Controlling Days

EV Newcomer Meeting

Europe Sales Meeting Fuel and Lubricant Solutions

EV Controlling Days

People and Leadership Cluster – Activities

EV-our road to success - Day South America EV-our road to success - Day Asia

Negotiating in the Gulf Region E-EVP

Developed Modules: Product Finder, Chem Law, ITSOWN, Deletion

eLearning Glysantin® Basic


PerForm 3

BU-specific Training Concept Development: Training House

Plastic Additives

Oilfield & Mining


Systematic Leadership Development Concept

Training Requirement Analysis

Innovation Day: DuPont TeijinInnovation Workshop: ClariantGlysantin® Customer Training Concept

Systematic Personnel Development, EV/C: Job Position, Development Paths, Development Measures

Water Solutions

3rd Quarter 2012 4th Quarter 2012

Health Oriented Leadership Nuggets 1-3 Roll-Out

eNugget EV-our road to success

eLearning Market Profit Module 1 / Module 2

eNugget Peer Partner Program

eLearning Global Material Master Data

Glysantin® Branding Advanced: Edesheim, Beijing, Sao Paolo

Compliance, Antitrust

People and Leadership Cluster – Activities

EV-our road to success - Day Asia EV-our road to success - Day Basel EV-our road to success - Day North America

Train the Trainer Oilfield & Mining

Team Workshops: GV, EVO/C

EV/Tget2gether

Activity Day: "Mach mit - EV schafft was!"

Master Data Training

Key Account Management Workshop Automotive Innovation Workshop New Bus. Development

EV Leadership Academy

EV Newcomer Meeting EV Newcomer Meeting

eLearning Glysantin® Basic

Roll-Out all Modules

eLearning Newcomer - EV Overview Roll-Out

Personnel Development Projects External Measures Virtual Learning Activities Internal Measures


PerForm4

The PerForm Academy - Qualification tailored to your Needs

Qualification tailored to your needs – that’s the value promise which the PerForm Academy gives to its customers.

In 2012, we focused on making our portfolio more visible to our internal stakeholders by publishing our “toolbox” on the PerForm

Academy’s intranet page. This toolbox consists of a selection of methods which we apply when creating individual qualification measures

for employees, business partners and customers.

Depending on the context, either classroom training, elements of experience-based learning or collaborative learning may be appropriate

for acquiring knowledge, transferring know-how or creating awareness of a certain issue. Also, in a globalized business environment, the

ability to access know-how, independent of space and time, is of increasing importance. This was an important driver for our activities in

the field of virtual learning – the fourth pillar of our methodological toolbox.

In this booklet we would like to give you an insight into how we successfully apply the elements of our toolbox to create tailor-made

qualification measures for our stakeholders.

Are you inspired? Then visit us on our intranet page: www.ev.basf-ag.de/perform_academy/toolbox

We are also looking forward to hearing from you and exchanging ideas about how we can add value to your qualification measures.

Happy reading!


PerForm 5

Qualification tailored to your needs – The PerForm Academy’s toolbox

Classroom Training

CollaborativeLearning

Experience-basedLearning

VirtualLearning


PerForm6

Fuels and Lubricants Conference – Fuel Your Imagination

Aim:The Fuels and Lubricants Conference – FLC – on May 30 and 31, 2012 was aimed at creating a forum for dialog with customers and

business partners. Under the motto “Fuel Your Imagination”, around 100 representatives from the fuels and lubricants industry

as well as 40 experts from BASF took the opportunity to network, discuss market trends and inform themselves about the innovative

product range of Fuel and Lubricant Solutions. The customer event also served as a forum to communicate the business unit’s new

strategy to the market.

BASF Fuels and LubricantsConference May 2012

Fuel Your Imagination


PerForm6


PerForm 7

… provided impulses for an exchange on

future opportunities and challenges in the

markets as well as the resulting requirements

for innovative and sustainable solutions in the

field of fuels and lubricants.

Key elements:

… gave the customers and business partners

an insight into the innovative product portfolio

and competencies of the business unit

Fuel and Lubricant Solutions.

Presentations and key speeches …

Marketplace and expert discussions …


PerForm 7


PerForm8

Innovation along the Value Chain @ Plastic Additives Europe

Aim:“We innovate to make our customers more successful” – the prerequisite for bringing this strategic principle to life is to have a common

understanding of the market trends, the current and future technical possibilities as well as customers’ requirements.

For this purpose, the Regional Business Unit Plastic Additives Europe has conducted several workshops with selected members of its

value chain to identify potential for joint innovation and agree on the next steps for its implementation.

Key elements:W “Walk and write”: Through this interactive exchange of ideas the participants identified industries or products worth beginning or

intensifying joint efforts with.

W In group work, the representatives from both BASF and value chain partners identified social, regulatory, environmental and business

trends as well as developments and created hypotheses about their influence on customer requirements.

W Prioritizing ideas and agreeing on next steps contributed to facilitating follow-up activities and implementing the multiple ideas

generated during the day.


PerForm8


PerForm 9– The Academy of Performance ChemicalsThe Academy of Performance Chemicals

PerForm 9


PerForm10

Workshop “Strategic Innovation Insight EV – Connecting to go beyond”

Aim:During this workshop, the team of New Business Development as well as experts

from the business units examined opportunities in the field of environmentally

advantageous and sustainable solutions across EV´s industries. The starting point

for the exchange of ideas were the industry and region-specific challenges which the

participants prepared in advance. Besides idea generation, this cross-business unit

workshop was also aimed at “Connecting to go beyond” thus strengthening the

innovation community.

Key elements:W Key speech on the topic “Strategic Insight –

a Key for Future Success” as an initial impulse

W Applying different creativity techniques to generate ideas

for new business opportunities

W Developing an action plan


PerForm10

Usually, we are focusing

on our daily work and

think in the box.

The workshop fostered our ability to

think out-of-the-box.



PerForm 11

The benefit of this workshop

was combining different

personalities and competencies

in finding creative approaches to overcome

challenges and generate ideas.

„Exploiting the strategic insight into its industries decides on the make

or break for survival of a company.“ Alessandro Di Fiore, CEO European Centre of Strategic Innovation.

A lot of

questions can

now be answered

more concretely.

It was an excellent work-

shop: well-organized,

well-conducted and with

lots of applicable ideas generated.


PerForm12

Virtual Learning Platform

How can the know-how residing within the Performance

Chemicals division be made available to its personnel world-

wide? How can employees be enabled to integrate learning

sessions flexibly into their everyday schedule at work? And

how can this newly acquired knowledge be successfully

anchored and applied?

The PerForm Academy’s Virtual Learning Platform contributes

to tackling these challenges which are related to EV’s global

setup and the increased need for flexible and self-responsible

learning. The methodologies behind the virtual learning

modules are tailored to the respective learning objective.

While web-based training modules enable the learner to

acquire basic knowledge on a certain issue, the so-called

eNuggets – short pieces of knowledge – create awareness

and provide initial impulses. If you would like to learn in an

interactive and appealing way, then the PerForm Academy’s

Virtual Learning Platform is exactly the right thing for you!


PerForm 13

These modules give new employees an

overview of the Performance Chemicals

division and its different business units.

The three short learning sequences address

leaders and their teams and aim at implemen-

ting health-orientation into the daily job routine.

Seven modules address various aspects related

to masterdata: BASF System landscape,

Material creation, Local masterdata, Material

deletion, ChemLaw, Product Finder, ITSOWN

The learner understands the characteristics and

added value of the Glysantin® engine coolant.

The learner understands why BASF introduced

this new key performance indicator and how the

calculation of market profit works.

Leaders and their team members learn about

the prerequisites of successfully agreeing on

targets.

eLearning series “Newcomer“

"Health Nuggets"

eLearning series “Global Material Masterdata“

Glysantin® web-based training

eLearning series “Market Profit“

eNugget "Target Agreement"


PerForm14

Europe Sales Meeting

Aim:How can we as Fuel and Lubricant Solutions position ourselves successfully in the mind of our internal and external stakeholders,

such as employees or customers? A first step towards answering this question is to define what the business unit stands for and what

values are shared by the employees.

The European sales team Fuel and Lubricant Solutions chose an extra-

ordinary experience-based learning approach for the kick-off of its

positioning process: They incorporated the shared values of their team

in a film script and then created movies.

Key elements:W Impulse speeches on the significance of values and positioning

as well as what it means for BASF

W Group reflection on the values of the European sales team


W Writing a film script and making a movie based on the

values identified

W Movie night with presentation of all films and integrated values


PerForm14



PerForm 15


PerForm16

Aim:In their first meeting of this kind, Controlling colleagues from all EV businesses demonstrated that their function goes far beyond numbers

and SAP-know-how. Rather, they serve the management as co-pilot by proactively challenging business ideas and decisions.

The Controlling Days were meant to support the colleagues in their role as competent business partners and thus advance Controlling at

Performance Chemicals to excellence. Therefore, the format of the Controlling Days, which is part of a broader development program,

combined controlling topics with soft skill development and provided a forum for information and knowledge transfer within the global

controller community.


PerForm16

EV Controlling Days 2012 - analysis loves connection


PerForm 17

Key elements:

Controlling/ Finance Know-How Business Strategies Soft Skill Development


PerForm 17

W Input session: Introduction and key aspects

of the business partner concept

W Group works: Sharpening the roles of the

business partner concept and collect ideas

for implementation

W Self-reflection on strengths and development

areas concerning the roles

W Introduction of controlling-related topics, e.g.

market profit, financial reporting compliance,

risk management etc.

W Input sessions to foster strategic business

understanding

W Cross-cultural communication workshop

W Workshop: Effective knowledge transfer –

making complex issues easy to learn


PerForm18

Systematic Personnel Development within Controlling Performance Chemicals

Aim:Increasing the transparency of development opportunities within Controlling Performance

Chemicals is one of the main objectives of this project which the PerForm Academy pursues in

close co-operation with the responsible HR Business Partner. The resulting unit-specific concept

strengthens the global Employee Development Project and will create a best-practice example

for systematic personnel development within BASF.

Key elements:W Calibrated positions and job descriptions within EV/C and within respective communities

W Definition of clear requirements for job positions and development areas to support

employees moving into the different positions

W Build up communities where cross-divisional job changes are possible


PerForm18

Project: Systematic

development at EV/C

Employee Development

Process

Interface

both projects


PerForm 19

Project Timeline

Managers‘

Assessment of

employees

(LS Team)

Employee Dialog with

Development

Discussion

Giving

feedback

Talent

Review

(LS Team)

Rework job descriptions, calibrate titels, define development

paths and measures, align within the communities

job descriptions &

gap analysis

Kick- off

As-is-analysis Design and PilotImplementation

Employee

Information

about Project/

Timing


PerForm 19

May June July August Sept Oct Nov Dec Jan Feb March

2012 2013

Initial

Development

Meeting

(Employee

+manager)

INITIAL DEVELOPMENT MEETING DEVELOPMENT DISCuSSION

TALENT REVIEW


PerForm20

Glysantin® Branding Advanced

Aim:The modular, tailor-made training concept for Glysantin® aims at understanding and implementing the brand values as well as arousing

the enthusiasm of the salespeople for the brand. While the basic training focuses on creating an initial understanding of what the brand

Glysantin® stands for, the advanced module enables salespeople to translate the brand values and arguments into the participants' daily

negotiation practice. Thus, the focus of customer dialog is no longer on price but on selling a premium brand by creating a winning offer

for both the customer and BASF. The Glysantin® Branding Advanced workshop was conducted in Europe, Asia and South America with

slight modifications to account for cultural specifics in the respective countries.

Key elements:W Toolkits fostered salespeople’s general skills in conducting customer dialog as well as integrating Glysantin®

into these conversations.

W Based on a step-by-step case study, the participants passed through the different stages of a customer negotiation

and the challenges typically associated with these phases.

W In subsequent role-plays with actors, participants could gain hands-on experience in applying the tools and

incorporating the Glysantin® brand in their negotiation.


PerForm20 – The Academy of Performance ChemicalsThe Academy of Performance Chemicals

PerForm20




PerForm 21

Impressions from the Glysantin® Advanced Training


PerForm22

Negotiation in the Gulf Region

Aim:The Gulf region offers plenty of business opportunities for foreign companies.

However, the German-Arab business activities are often overshadowed by misunderstandings and suffer from

unfamiliarity with the other culture.

Therefore, this two-day training should familiarize project leaders and members, executives as well as other

employees who have contact to Arab business partners with the cultural characteristics of the Gulf region

and their impact on the business context. The participants should foster their cross-cultural understanding

and be supplied with a toolset which enables them to successfully negotiate with their Arab counterparts.

Key elements:In numerous real-life interactions with the Arab-German trainer team the participants gained an insight

into the following aspects:

W How to build effective relationships with Gulf Arabs

W How to interpret different elements of non-verbal communication, e.g. Arab gestures,

mimics, body language, showing of emotions

W Interaction with Gulf Arab customers: Meeting culture, addressing problems

W Negotiating successfully in the Gulf region: How to persuade Gulf Arabs?

W Prepare your next customer visit and negotiation in the Gulf region


PerForm22



PerForm 23


PerForm 24

The PerForm Academy Team – Your Partner for Tailor-Made Training and Qualification Measures

Renate Esswein, Head of the

PerForm Academy, is responsible

for developing, designing and

evaluating internal qualification

measures and customer events.

Susanne Heid (right) and

Alina Nikolay (left) are

responsible for event management

as well as evaluating qualification

measures.

BASF SE

Performance Chemicals

PerForm Academy

67056 Ludwigshafen, Germany

E-mail: [email protected]

www.performacademy.de

Luise Burckhart (right),

Claudia Körber (middle) and

Mark Merkle (left) are business

partners for the different business

units within the Performance

Chemicals division. They are

responsible for developing and

conducting internal and external

training measures.

Date post:	14-Mar-2016
Category:	Documents
Upload:	designstudio-bork
View:	214 times
Download:	0 times

BASF Perform Jahreskurzbericht 2012

Documents