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BASF innovation approach – digitalization in R&D Dr. Martin Brudermüller Vice Chairman of the Board of Executive Directors and Chief Technology Officer BASF R&D Roundtable on June 28, 2017
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Page 1: BASF R&D Roundtable · Digital business models create new offerings and strengthen customer collaboration. 14. Innovation approach – Drive methodologies. Key aspects . New digital

BASF innovation approach –digitalization in R&D

Dr. Martin BrudermüllerVice Chairman of the Board of Executive Directors and Chief Technology Officer

BASF R&D Roundtableon June 28, 2017

Page 2: BASF R&D Roundtable · Digital business models create new offerings and strengthen customer collaboration. 14. Innovation approach – Drive methodologies. Key aspects . New digital

Success through strong commitment to R&D and continuous adaption to market needs

2

BASF R&D – Success stories of innovation

2016Maglis®

152 years build-up and continuity of competency in R&D

Synthetic dyes Fertilizers Plastics / foams Health care & nutrition, crop protection Systems

1900 1950 2000

1869Alizarin

1897Indigo

1901Indanthrene

blue

1923Methanol

1913Ammonia

1937Polyethylene

1936Buna

1951Styropor®

1963Vitamin A

1974Basagran®

herbicide

1980Citral

1990Vitamin

B2 1998 Neopor®

2011 Xemium® fungicide

1930Polystyrene

1934Magnetic

tape

1993Opus® fungicide

1996Strobilurinefungicide

2008HPPO

2006Ecovio®

2015Slentite®

1949U46 herbicide

2013 Infinergy®

DroughtGard®

FWCTM Four-Way-Conversion Catalyst

Page 3: BASF R&D Roundtable · Digital business models create new offerings and strengthen customer collaboration. 14. Innovation approach – Drive methodologies. Key aspects . New digital

R&D is and will be the growth driver for BASF

3

BASF R&D – 2016

10

20

2126

2

21

€1.86billion

R&D expenditures on constantly high level

10,000 employees and 3,000 projects in R&D

Global Know-How Verbund with external partners

More than 300 new products each year

€10 billion net sales each year with innovations

Chemicals

BASF R&D expenditures 2016 (%)

Performance Products

Functional Materials & Solutions

Agricultural Solutions

Oil & Gas

Corporate research, other

Page 4: BASF R&D Roundtable · Digital business models create new offerings and strengthen customer collaboration. 14. Innovation approach – Drive methodologies. Key aspects . New digital

Our innovation landscape is getting complex

4

Patent applications Academic

publications

Chinese patent applications

Chinese academic institutes

US risk capital

1980

749,426

546

920,000

8,558

893,611

728

1985

1,000,000

10,137

1,006,937

866

1990

1,050,000

18,699

1,211,859

1,000

1995

1,378,000

51,906

1,348,087

1,137

2000

1,702,900

173,327

1,654,041

1,325

2005

1,997,400

391,177

2,100,005

1,434

2,680,900

928,177

2,238,079

1,459

2,7862,8548,01723,24523,52558,811

20102015

104,9983 x

100 x

3 x

2 x

20 x

1985 –

BASF R&D – Today’s environment

Page 5: BASF R&D Roundtable · Digital business models create new offerings and strengthen customer collaboration. 14. Innovation approach – Drive methodologies. Key aspects . New digital

Need for quick adaption to this fast changing environment

5

BASF R&D – Today’s environment

The shelf-life of innovations drops significantly.

Academic research broadens

Chinese competitors leverage R&D

Start-ups drive technology

Technological progress accelerates

Battle for talent intensifies

Page 6: BASF R&D Roundtable · Digital business models create new offerings and strengthen customer collaboration. 14. Innovation approach – Drive methodologies. Key aspects . New digital

Focus content

Drive methodologies

Optimize structures

BASFInnovationapproach

Dynamic environment

Constantly advancing BASF R&D performance

6

Enhanced innovation approach to increase power of innovation and secure long-term competitiveness

Innovation approach

Page 7: BASF R&D Roundtable · Digital business models create new offerings and strengthen customer collaboration. 14. Innovation approach – Drive methodologies. Key aspects . New digital

Transfer to business or Key TechnologyCapability

Stop/Go-decisionDecisionIdea

submission

Foster creativity and accelerate evaluation of strategically relevant ideas

7

Top manage-ment

Creativity budget –select strategicallyrelevant topics

Creativityphase

high turnover

The Creativity concept is a new approach for the early evaluation and pragmatic early pursuit of ideas with relevance for BASF.

Innovation approach – Focus content

Page 8: BASF R&D Roundtable · Digital business models create new offerings and strengthen customer collaboration. 14. Innovation approach – Drive methodologies. Key aspects . New digital

Polymer Technologies

Biotechnology

Production Processes

Materials

Catalysis

Biodegradable & BiobasedMaterials

Enabling Methods

BASF’s Key Technology Capabilities (KTCs)are bundled in seven focus areas

8

Selected KTCs reflect where BASF requires continued effort and resources to safeguard today’s and tomorrow’s excellence in innovation.

Innovation approach – Focus content

Page 9: BASF R&D Roundtable · Digital business models create new offerings and strengthen customer collaboration. 14. Innovation approach – Drive methodologies. Key aspects . New digital

New catalyst materials

KTCs enable technology development in operating divisions

9

KTCs combine key capabilities across Technology Platforms and integrate external capabilities

More than one capability or KTC to meet specific needs of operating divisions (ODs)

Data mining & computational

chemistry

Novel concepts for catalyst synthesis

Inorganic & zeolite

chemistry

Heterogeneous Catalysis OD1

OD2

OD3

OD4

Innovation approach – Focus content

New catalyst materials, syntheses and applications

Page 10: BASF R&D Roundtable · Digital business models create new offerings and strengthen customer collaboration. 14. Innovation approach – Drive methodologies. Key aspects . New digital

Global R&D presence in key markets

10

BASF R&D sites – regional hubs and sites with specific customer know-how and proximity

Innovation approach – Optimize structures

Headquarters of technology platforms Selected R&D sites

LemfördePolyurethanes

MuensterCoatings

LudwigshafenProcess Research &Chemical Engineering

MumbaiCrop protection

ShanghaiAdvanced Materials & Systems Research

Amagasaki Batteries

SuwonElectronic materials

San Diego Enzymes

Wyandotte Materials

Research Triangle ParkBioscience Research

Iselin Catalysts

Around 70BASF R&Dsites globally

FrankfurtSurface treatment

Page 11: BASF R&D Roundtable · Digital business models create new offerings and strengthen customer collaboration. 14. Innovation approach – Drive methodologies. Key aspects . New digital

Innovation Campus Asia Pacific in Mumbai started 2017 and is the 2nd largest R&D site in Asia Pacific.

The latest addition to our global R&D network –the Innovation Campus Asia Pacific in Mumbai, India

11

Focus areas Crop protection, process development and organic synthesis

Campus concept Mumbai site combines all parties in the innovation process for innovative solutions tailored to the local markets

Campus canaccommodate

300scientists

Innovation approach – Optimize structures

Page 12: BASF R&D Roundtable · Digital business models create new offerings and strengthen customer collaboration. 14. Innovation approach – Drive methodologies. Key aspects . New digital

56K

1G

Year 2015

Year 2009

93,0

0,04

Year 2002 Year 2016 Year 2002 Year 2015

173.5

1,432.9

The digital acceleration –exponential technology development enables digitalization

12

Innovation approach – Drive methodologies

Rise in supercomputer performance (Peta FLOPS*)1

Improvement in telecommunications transmission speed (bits per second)2

Number of smartphonesshipped worldwide(in million units)3

Sources: 1Top 500, 2T-Mobile, 3IDC*FLOPS: the number of floating-point operations per second performed by a computer.

Page 13: BASF R&D Roundtable · Digital business models create new offerings and strengthen customer collaboration. 14. Innovation approach – Drive methodologies. Key aspects . New digital

BASF 4.0 –digitalization in BASF will support growth and efficiency

13

Digital business models enable new revenue streams

Higher supply share by customer connectivity

Drive new kinds of innovation by connecting to customers and partners

Smart supply chain reduces working capital

Predictive maintenance leads to increased capacity

Augmented reality increases production efficiency

Innovation approach – Drive methodologies

Digital Business Models

Smart Supply Chain

Smart Manu-facturing

Smart Innovation

Growth

Efficiency

Scope of BASF 4.0

Page 14: BASF R&D Roundtable · Digital business models create new offerings and strengthen customer collaboration. 14. Innovation approach – Drive methodologies. Key aspects . New digital

Digital business models create new offerings and strengthen customer collaboration

14

Innovation approach – Drive methodologies

Key aspects New digital platform supporting customers in operating their plants more efficiently

Simulation of optimum plant parameters available to the operator in real time

Complements existing gas treatment solutions to companies worldwide

Unique offering setting a new benchmark in the industry

OASE® connect: Digitalizing the gas treatment business and supporting customers in real time

Page 15: BASF R&D Roundtable · Digital business models create new offerings and strengthen customer collaboration. 14. Innovation approach – Drive methodologies. Key aspects . New digital

Digitalization in R&D –enabling new digital solutions for our businesses

15

Innovation approach – Drive methodologies

Modeling & SimulationData Science

Fast access to integrated clean data

Accelerate modeling & simulation with supercomputing

Connect knowledge from inside and outside BASF

Knowledge Systems

Scope of ”Digitalization in R&D“

Page 16: BASF R&D Roundtable · Digital business models create new offerings and strengthen customer collaboration. 14. Innovation approach – Drive methodologies. Key aspects . New digital

Key aspects The most powerful supercomputer in the chemical industry worldwide

Proprietary computer designed to precisely meet BASF’s needs

Boost modeling and simulation capabilities opening new avenues for BASF

Enable BASF to reduce time to market and costs

QURIOSITY –BASF’s new supercomputer

We will drive innovation through integrating digital technologies into everyday work in R&D.

We will use supercomputing to digitalize R&D

16

Innovation approach – Drive methodologies

Illustrative picture

Page 17: BASF R&D Roundtable · Digital business models create new offerings and strengthen customer collaboration. 14. Innovation approach – Drive methodologies. Key aspects . New digital

Digitalization projects in R&D demonstratetremendous potential

17

Innovation approach – Drive methodologies

Predict catalyst lifetime

Accelerate enzyme discovery by big data

85 mio. candidate sequences explored

New formulationspinpointed

38 hits found automatically in

48,000documents

Performance ranking

3 times faster

Modeling to design functional polymers

Augment bacteria discovery by literature mining

Page 18: BASF R&D Roundtable · Digital business models create new offerings and strengthen customer collaboration. 14. Innovation approach – Drive methodologies. Key aspects . New digital

Stain-resistant coating:faster market entry by digital engineering

18

Innovation examples – Advanced Materials & Systems Research

Challenge No suitable water-based white furniture coating with improved resistance against colored stains found via classical experiments

Research Data analysis led to dedicated experiments

Solution Newly developed formulation enabled accelerated market entry

New stain-resistant coating for the furniture industry developed based on systematic data analysis

Number ofexperiments

reduced by factor

10

Page 19: BASF R&D Roundtable · Digital business models create new offerings and strengthen customer collaboration. 14. Innovation approach – Drive methodologies. Key aspects . New digital

Revysol®: the new blockbuster fungicide

19

Challenge Need for innovative new chemistry that meets future efficacy and regulatory requirements

Research Molecular modeling contributed to quick identification of compounds with optimal performance

Solution First registrations and market introduction of Revysol® expected in 2019 season

Innovation examples – Bioscience Research

Active ingredient selected through molecular modeling technologies

New benchmark

indisease control

Page 20: BASF R&D Roundtable · Digital business models create new offerings and strengthen customer collaboration. 14. Innovation approach – Drive methodologies. Key aspects . New digital

Cathode materials for high-performance batteries

20

Challenge Enhance battery performance for affordable electro-mobility

Research Modeling, simulation and big data analytics drive the development of cost-efficient, innovative battery material solutions

Solution Accelerated development of high performance cathode materials

Data-driven approach to optimize innovative battery materials for electric vehicles with extended driving range

Driving range

>600km

Innovation examples – Process Research & Chemical Engineering

Page 21: BASF R&D Roundtable · Digital business models create new offerings and strengthen customer collaboration. 14. Innovation approach – Drive methodologies. Key aspects . New digital

L-Menthol: top-notch through radical process innovation

21

Challenge Cost-competitive synthesis route for L-Menthol from cis-Citral with high yields and in short time

Research Enantioselective hydrogenation of cis-Citral: obtain detailed mechanistic understanding via density functional theory (DFT)

Solution Understanding of kinetics enabled faster optimization of catalyst structure and high selectivity

Computational chemistry accelerated the development of a new efficient and resource-saving process to reliably produce L-Menthol

Innovation examples – Process Research & Chemical Engineering

More cost-efficientthan natural

Page 22: BASF R&D Roundtable · Digital business models create new offerings and strengthen customer collaboration. 14. Innovation approach – Drive methodologies. Key aspects . New digital

Digitalization in R&D will enable us …

22

… to be the most innovative company in the

chemical industry!

BASF R&D and innovation approach

Page 23: BASF R&D Roundtable · Digital business models create new offerings and strengthen customer collaboration. 14. Innovation approach – Drive methodologies. Key aspects . New digital

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