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BASF Innovations in

Construction Industry

Dr. Jürgen Barwich

Business Center Turkey,

Middle East and North Africa

CEO BASF Türk

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BASF The Chemical Company

At a glance

The world’s leading chemical company

Intelligent system solutions for almost

all industries

Sales 2008: € 62.300 million

Income from operations

(EBIT) 2008: € 6.900 million

Employees at year-end 2008: 6.924

8000 Employee in R&D

80 R&D Center worldwide

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Business Center Turkey, Middle East and

North Africa

BASF Türk, İstanbul is the headquarter of

18 countries, 24 companies, 15 production sites

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Strategy built on sustainability

"A business cannot be successful in

the long term if it does not act

responsibly toward the environment

and society. That is why sustainability

is an integral part of our strategy."

“ ... as “The Chemical Company”, it is

especially important that we constantly

extend our efforts in this area”.

CEO, Jürgen Hambrecht

BASF’s 4 strategic pillars :

Earning premium + Forming the best team +

Help our customers + Sustainable Development

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Sustainable Development

Consequent Work on Global Megatrends

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Innovations by BASF

Construction and Housing

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Innovations by BASF

Construction and Housing

Housing concepts for Energy Reduction

Showcases

3 liters

Germany

5 liters

France

1 liter

Italy

1 liter

Germany

Zero Energy

Nothingham

LUWOGE: Housing Cosultancy company of BASF

Energy Consumption: Litre (Oil/Gas) / Squaremeter/ per annum

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Innovations by BASF

Glenium Sky® for

pumping concrete

higher than 600m!

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Innovations by BASF

High Performance Concrete Superplasticizers

Glenium Sky®

used for the Marmaray Project

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“Total Performance Control” concept ensures that ready-mix producers,

contractors, and engineers get a concrete that is of the same high quality as

originally specified ; starting from the production to the delivery and

application, and hardening process.

Innovations by BASF

Reduced Earthquake Risk in Turkey

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Innovations by BASF

Neopor®

Neopor®, an expandable

polystyrene (EPS), is an innovative

improvement in insulation

technology.

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Innovations by BASF

Heat Reflecting Pigments

70 °C

50 °C

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Innovations by BASF

OLED – a new generation of lightening

OLED: Organic Liquid Light Emitting Diodes

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Innovations by BASF

Elastopor H® - Walltite

Elastopor H® spray foam insulation is

applied directly at the building site on

roofs, walls and floorings.

Advantages:

• Thermal Protection

• Excellent joining properties

• Efficient application technology

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BASF’s Eco-Efficiency Analysis

Sustainable Development

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BASF Innovations in

Construction Industry

Dr. Jürgen Barwich

Business Center Turkey,

Middle East and North Africa

CEO BASF Türk