Basic Color Theory

Warm Colors● Indicate safety● Draw the viewer into the

frame● Can build excitement

Cool Colors● Indicate uncertainty● Push the viewer from

the frame● Dampen the mood

Complementary Colors

Are located directly across from each other on the color wheel.

Make each other appear brighter or more intense.

Complementary Colors

Analogous Colors

Are located next to each other on the color wheel.

Create a sense of harmony.

Analogous Colors

Saturation

How muted or bright colors appear.

High saturation shows excitement and happiness.

Low saturation often indicates the past or a depressing situation.