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BASIC GOODNESS BASIC GOODNESS B A S I C G O O D N E S S L E S S B U T B E T T E R B A S I C G O O D N E S S L E S S B U T B E T T E R
BASICGOODNESS
BASICGOODNESS
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BASIC GOODNESS BRINGS NEW LIFE TO EVERYDAY
BASICS THROUGH FIT, FEEL AND COLOUR, WITH A
STREAMLINED, CONTEMPORARY LOOK.
OUR PRODUCTS TAKE INSPIRATION FROM
CLASSIC FITS AND ARE TRANSLATED
INTO HAND FINISHED WARDROBE ESSENTIALS.
THE BASIC GOODNESS PHILOSOPHY IS “LESS
BUT BETTER”. THIS APPLIES TO THE LOOK
AND FEEL OF OUR PRODUCT WHICH HAS BEEN
SPECIALLY DESIGNED TO THIS PRINCIPLE.
BASIC GOODNESS IS AN AUSTRALIAN BASED
COMPANY. WE HOPE YOU ENJOY WEARING OUR
PRODUCTS AS MUCH AS WE LOVE MAKING THEM...
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BASICGOODNESS
OUR PRODUCT IS A WAY OF THINKING AND BEGINS WITH THE
VINTAGE-SOFT FEEL FABRICS WE DEVELOP USING THE FINEST
YARNS AND KNITTING PROCEDURES.
THE SUMMER 2013 COLLECTION CONSISTS OF A 50/50
MODAL/COTTON MICRO YARN BLEND ALONGSIDE OUR
PROPRIETARY BLEND 100% COTTON FINE DENSITY JERSEY.
OUR FABRICS ARE CAREFULLY KNITTED, DYED AND
SPECIALLY TREATED TO PURPOSELY REACT TO OUR
ONE-OF-A-KIND
FINAL WASH TREATMENTS.
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GOODNESS FABRICS
OUR WASH FINISH IS OUR CORE, THE HEART OF THE BRAND
AND WHAT SETS US APART. GARMENTS THAT ARE PERFECTLY
WORN IN WITH VARIED TREATMENTS CONTAINING MULTIPLE
PROCESSES TO ACHIEVE THE BASIC GOODNESS
LOOK AND FEEL.
THESE FINISHES INVOLVE PIGMENT SAND BLASTING,
INDIVIDUALLY DONE BY HAND, COMBINED WITH THE FINAL
PHASE OF WASHING OUR GARMENTS USING FINE LAVA ROCKS
AND NATURAL ENZYMES.
THIS UNIQUE WASH REACTS WITH OUR YARNS TO YIELD A
WORN OUTER AND SOFT INNER TEXTURE CREATING A
COMFORT YOU WILL LOVE TO WEAR.
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BASIC GOODNESS IS AN AUSTRALIAN BASEDCOMPANY. WE HOPE YOU ENJOY WEARING OURPRODUCTS AS MUCH AS WE LOVE MAKING THEM...
BASICGOODNESS
BASICGOODNESS
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AUS
R.R.P:
W’SALE:
SIZE:
DELIVERY: October
S-XL
$24.95
$11.36
Relaxed �t Modal/Cotton s’less tee. Raw hem withpigment sand blasting wash �nish.
BW021 - LOVE ME
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AUS
R.R.P:
W’SALE:
SIZE:
DELIVERY: October
S-XL
$29.95
$13.64
Scoop neck Modal/Cotton tee. Self binded neck withpigment sand blasting wash �nish.
BW002 - ART LIFE
CHARCOAL
WHITE
WASHED PLUM
WOMEN OCTOBER 2013
CHARCOAL
WHITE
WASHED PLUM
GREY MARLE
SUNNY LIME
PAPAYA
SUNNY LIME
FOREST
M
BASICGOODNESS
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BASIC
BASICGOODNESS
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AUS
R.R.P:
W’SALE:
SIZE:
DELIVERY: October
S-XL
$24.95
$11.36
Scalloped hem Modal/Cotton singlet.Pigment sand blasting wash �nish.
BW032 - EASY WORK
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AUS
R.R.P:
W’SALE:
SIZE:
DELIVERY: October
S-XL
$24.95
$11.36
Basic Modal/Cotton singlet. Deconstructed seam �nish with specialty stitch & pigment sand blasting wash �nish.
BW031 - FREE CITY
WOMEN OCTOBER 2013
CHARCOAL
WHITE
WASHED PLUM
STEEL BLUE
SUNNY LIME
CHARCOAL
WHITE
WASHED PLUM
STEEL BLUE
SUNNY LIME
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BASICGOODNESS
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AUS
R.R.P:
W’SALE:
SIZE:
DELIVERY: October
S-XL
$24.95
$11.36
Scoop neck Modal/Cotton tee. Self binded neck withsilicon enzyme wash only.
BW0301 - SIX POP
WOMEN OCTOBER 2013
CHARCOAL
WHITE
WASHED PLUM
TWILIGHT BLUE
SUNNY LIME
M
BASICGOODNESS
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BASICGOODNESS
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AUS
R.R.P:
W’SALE:
SIZE:
DELIVERY: October
S-XXL
$29.95
$13.64
Relaxed �t 100% cotton tee. Self binded neck withpigment sand blasting wash �nish.
BM001 - UNTITLED
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CHARCOAL
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TWILIGHT BLUE
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AUS
R.R.P:
W’SALE:
SIZE:
DELIVERY: October
S-XXL
$19.95
$9.09
Relaxed �t 100% cotton tee. Self binded neck withsilicon enzyme wash only.
BM0101 - LETS GO
WHITE
CHARCOAL
WASHED PLUM
GREY MARLE
MENS OCTOBER 2013
FOREST
STEEL BLUE
FOREST
STEEL BLUE
M
BASICGOODNESS
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AUS
R.R.P:
W’SALE:
SIZE:
DELIVERY: October
S-XXL
$24.95
$11.36
Relaxed �t 100% cotton pocket tank. 1x1 rib binding,front pocket and pigment sand blasting wash �nish.
BM030 - EAST LIGHTB
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AUS
R.R.P:
W’SALE:
SIZE:
DELIVERY: October
S-XXL
$24.95
$11.36
Relaxed �t 100% cotton sleevless tee. Reversed neck, 3 needle seam �nish & pigment sand blasting wash �nish.
BM020 - LOST ATLAS
MENS OCTOBER 2013
BLA
CK S
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CHARCOAL
WASHED PLUM
ICE FROST
CHARCOAL
WHITE
WASHED PLUM
FOREST
STEEL BLUE
SUNNY LIME
STEEL BLUE
PAPAYA
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BASICGOODNESS
BASICGOODNESS
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SALES & ENQUIRIES
VICTORIA, SA & TAS
NEW SOUTH WALES WESTERN AUSTRALIA
QUEENSLANDGL ANGENCIES RH AGENCIES
PSA 5 PTY LTD STREETLIFE AGENCIES
George LivadatisM: 0418 588 551E: [email protected]
Ray HerringM: 0418 879 789E: [email protected]
Peter SelidM: 0418 640 860E: [email protected]
David AdamsonM: 0418 928 122E:[email protected]
The Basic Goodness logo is a trademark of Leva Group Pty Ltd. 2013 A.C.N. 150 917 098
