Basic integrations

Basic CRM integrations

Basic CRM Integrations

Segmentation, personalization and lead generation all start with the right data moving in and out of your Marketing Automation system.

Getting leads to your sales force fast is the first priority of a CRM integration.

CRM data typically forms the core of your Eloqua marketing data, so making sure the bi-directional information flows is smooth and easy is essential to effective marketing and lead generation.

Leads: Eloqua to CRMContacts, Leads, Accounts from CRM back to Eloqua Follow-up Activities created in CRMDigital Body Language from Eloqua to CRM :

NetSuite Lead Source Tracking results.Website HitsEmail Opens and ClickThroughsForm SubmissionsPPC submissionsReferral Website HitsOrganic Search Hits Bidirectional -Basic

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CRM Accounts, Contacts and LeadsEloqua Digital Body LanguageEloqua Campaign ResultsWebsite activity (search, clicks)Email opens and click-throughs Form submissionsEloqua Accounts, Contacts and LeadsFlow into CRM, Provide Follow-up Activities for SalespeopleBidirectional -Basic

But thats not just a one-way street. 4Bridge has been tailor made to work specifically with both Eloqua and SalesLogix.

Its a bi-directional interface between the Eloqua API and the SalesLogix API

It takes into account the unique characteristics of Eloqua, as well as the unique characteristics of SalesLogix.

You have a lot of information that resides in both systems and it needs to be moving back and forth in formats that are usable by both.

So typical information like contacts and leads flow back and forth and give you the best information in both systems at all times.

In addition, Eloqua keeps track of digital body language information about website activity, email, form submissions. Thats all tremendously useful and important for your sales people.

4Bridge makes sure they have that information when they need it.

Eloqua campaign results populate automatically into SalesLogix, giving salespeople a clear course of action, clear follow-up activities, making them much more efficient and profitable. 4

We do more than Basic Integrations!

Advanced Integrations are not only possible, theyre routine.Opps, Products, and OrdersClosed Loop ReportingOne Eloqua->Two CRMsTwo Eloquas -> One CRMSecurity & Data Separation Issues due to AcquisitionsData Warehouses, MDM, Analytics, Ecommerce

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Uses Eloqua Standard (and industry standard) HTTPS connection for information transfer.Same as Your Standard Connection to EloquaSame as Banking Industry

The 4Bridge Integration stores no contact information. No database of contact records exists.

Possible to IP Whitelist the Connection

Security -Technology

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Our Infrastructure vendors are all SAS70/SSAE16 compliant

Been vetted by some of the most secure companies in the world.

Human Engineering considered. More detailed security policies available at Trust.4ThoughtMarketing.com

Security -Human

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4Bridge Architecture

SchedulerMapperAlertsData Driven

Eloqua based Integration Engine results in high efficiency AND flexibility.Connector LayerConnector LayerEngine LayerEloqua API

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4Bridge Architecture

SchedulerMapperAlertsData Driven

Data driven structure makes ongoing modification & maintenance simple.Connector LayerConnector LayerEngine LayerEloqua API

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4Bridge Architecture

SchedulerMapperAlertsData Driven

Alerts enable proactive monitoring for both client and 4Thought MarketingConnector LayerConnector LayerEngine LayerEloqua API

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4Bridge Architecture

SchedulerMapperAlertsData Driven

Simple to maintain and modify with drag and drop mapperConnector LayerConnector LayerEngine LayerEloqua API

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SchedulerMapperAlertsData Driven

Flexible multi-job scheduler allows multiple integrations to run simultaneouslyConnector LayerConnector LayerEngine LayerEloqua API4Bridge Architecture

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CampaignsLeads

ContactsAccountsOpportunities

4Bridge Architecture

SchedulerMapperAlertsData DrivenCustom/CDOsConnector LayerEngine LayerEloqua API

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Send Eloqua Emails from Within Your CRM

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Track Digital Body Language with Prospect Profiler

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Track Digital Body Language with Prospect Profiler

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See our NetSuite, Sugar, SalesLogix and other Special Considerations White Papers Datasheets, and Videos* And Sage, Velocify, MS SQL Server, Oracle DB, Etc.Want Specifics on YOUR CRM?

But thats not just a one-way street. 4Bridge has been tailor made to work specifically with both Eloqua and SalesLogix.

Its a bi-directional interface between the Eloqua API and the SalesLogix API

It takes into account the unique characteristics of Eloqua, as well as the unique characteristics of SalesLogix.

You have a lot of information that resides in both systems and it needs to be moving back and forth in formats that are usable by both.

So typical information like contacts and leads flow back and forth and give you the best information in both systems at all times.

In addition, Eloqua keeps track of digital body language information about website activity, email, form submissions. Thats all tremendously useful and important for your sales people.

4Bridge makes sure they have that information when they need it.

Eloqua campaign results populate automatically into SalesLogix, giving salespeople a clear course of action, clear follow-up activities, making them much more efficient and profitable. 17

Integration AppreciationSince our CRM / Marketing Automation integration is so mission-critical to our organization, we wanted to be certain to work with people who know CRM and howto integrate with it.

In 4Thought Marketing we found real integration pros, equally adept at both the high-level strategic perspective, and technical decisions. They were easy to work with, had a clear, sensible process, and our Eloqua / CRM integration ran smoothly from almost the minute we turned it on. Dave AndersonDirector MarketingDaptiv Corporation

18This is one of the many testimonials weve received.

Im sure youll find 4Thought Marketing to be easy to work with, and more than knowledgeable about both Eloqua and SalesLogix.

Weve got a clear, sensible process.

Ive been a customer of 4Thought Marketing, and I certainly found that to be the case

And your Eloqua to SalesLogix integration is going to run smoothly from the moment you turn it on.

Thats ultimately what youre going to want out of this effort.

Integration AppreciationWe worked with 4Thought Marketing to set up our initial Eloqua integration as well as our Closed Loop Reporting integration. Our experience, from start to finish, has been wonderful.

From the initial project kick-off call, to the final review of deliverables, we have been 100% satisfied with 4Thought Marketing and their ability to help us close the reporting loop.Nikki VaughnBusiness Systems AnalystSnagajob

19This is one of the many testimonials weve received.

Im sure youll find 4Thought Marketing to be easy to work with, and more than knowledgeable about both Eloqua and SalesLogix.

Weve got a clear, sensible process.

Ive been a customer of 4Thought Marketing, and I certainly found that to be the case

And your Eloqua to SalesLogix integration is going to run smoothly from the moment you turn it on.

Thats ultimately what youre going to want out of this effort.

Microsoft .Net Framework 4.0

Microsoft SQL Server 2008 R2

1 GB RAM minimum (2 GB recommended)

Microsoft Windows XP (Windows Server 2008 recommended)

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Configuration: Either a Business to Business (B2B) or Business to Consumer (B2C) integrationEither a single corporation or a single department.Bidirectional integration of Eloqua Contact and NetSuite Contact RecordsBidirectional Integration of Eloqua companies and NetSuite Customer Records.Integration of Eloqua Activity records to NetSuite TasksIntegration of deleted records from NetSuite into EloquaRecords will get the CRM ID blanked out in Eloqua associationDoes not include:Deletion of records in Eloqua (as per Eloqua best practices)Management of records inactivated in NetSuiteCreation of campaign responses (association of responses to NetSuite campaigns) in NetSuite

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Both B2B and B2C configurations.Needs Analysis, Coordination and business rule setup for more than one department or corporation.NetSuite Select lists integration (Setup and maintain the few Select lists necessary, manually).Integration of NetSuite Campaigns to Eloqua Campaigns and back. (Association/linking to NetSuite campaigns is provided see above)).Opportunity Integration.Custom field integration for activities or campaign responses.Product or Sales History IntegrationAdditional standard and custom fields beyond the quantity provided.Control and/or tracking of Lead Scoring or Nurturing programs.Integration of other entities or custom records.Custom Development work within NetSuite.Filtering sets of data during integration based on NetSuite data.Any required Needs Analysis process of more than 8 hours.Late changes to the Needs Requirements or Design after those stages have been completed.Any additional items not listed in the included section!

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Advanced Integrations are not only possible, theyre routine.Opps, Products, and OrdersClosed Loop ReportingCustom TablesOne Eloqua->Two CRMsTwo Eloquas -> One CRMSecurity & Data Separation Issues due to AcquisitionsData Warehouses, MDM, Analytics, Ecommerce

More than Basic Integrations!

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Eloqua Integrations with CRMs via 4Bridge

Questions? Call us at 888-Eloqua4 (888-356-7824) EloquaIntegrations@4ThoughtMarketing.com

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Questions? Call us at 888-Eloqua4 (888-356-7824) NetSuiteToEloqua@4ThoughtMarketing.com

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