Basic Marketing

Social Media: Catch the Buzz

By: Eric Elliott

BusRates.com

What I Will Cover

•Facebook

•Twitter

•QR Codes

•Broadcast Email Best Practices

•Technology

People on Facebook

• More than 800 million active users

• More than 50% of our active users log on to Facebook in any given day

• Average user has 130 friends

• Average user spends an average 15 hours and 33 minutes on Facebook per month

People on Facebook

• Average user visits the site 40 times per month

• Average user spends an 23 minutes (23:20 to be precise) on each visit

• Average user creates 90 pieces of content each month

• More than 30 billion pieces of content are shared each day

Activity on Facebook

• More than 900 million objects that people interact with (pages, groups, events and community pages)

• Average user is connected to 80 business/community pages, groups and events

• On average, more than 250 million photos are uploaded per day

Facebook Platform

• On average, people on Facebook install apps more than 20 million times every day

• Every month, more than 500 million people use an app on Facebook or experience Facebook Platform on other websites

• More than 7 million apps and websites are integrated with Facebook

Facebook Mobile Activity

• More than 350 million active users currently access Facebook through their mobile devices

• More than 475 mobile operators globally work to deploy and promote Facebook mobile products

• Users that access Facebook on mobile devices are twice as active on Facebook compared to non-mobile users

Facebook generates a staggering 770 billion page views per month

Facebook User Data – US Only

New Timeline Layout for Facebook

Twitter

• More than 200 million users

• Daily average number of tweets is in the realm of 230 million—up 110% since January

• 50 million. The average number of Tweets people sent per day, one year ago

• 140 million. The average number of Tweets people sent per day, in the last month

Interesting Stats…

Twitter

• 460,000. Average number of new Twitter accounts per day over the last month

• 182%. Increase in number of mobile Twitter users over the past year

Twitter

Twitter

Twitter

Do I need a FaceBook and Twitter account?

•Yes!– Twitter is supporting 800 million queries a day, or 33 percent more than it said it was handling back in April–Networking is the Main Purpose of Twitter!–Users regularly ask friends for product and service recommendations

Your customers are searching here for their next purchase!

How Do I Market My Facebook and Twitter Account?

•Insert the and in your email signature, website and marketing material

•Inform your customers about each account–Broadcast Email, Advertising, and other marketing outlets

•Contests

Why is Social Media Important?•Your competition is on it!•Provides the ability to engage with current, past, and potential clients both directly and indirectly.•Marketing platform to announce new deals, trips, line runs, or other services provided.•Facebook = 800 million users•Twitter = 200 million users

Why is Social Media Important?•55% of users on Facebook and 50% on Twitter make 50k per year or more! •Twitter users spend 66% more on the internet than non twitter users•Typical age of a twitter user: 35 to 54•Average Education (College degree or higher)

–Twitter = 86%–FaceBook= 80%

QR Codes – What are they?

At its most basic, a QR Code is a barcode on steroids. They're used for encoding information in two-dimensional space -- like in the pages of magazines, in advertisements and even on TV and Websites. They were originally used to track auto parts, but have become popular for much broader, often commercial purposes.

QR Codes – How To Use them

•Link to URL’s/Website Pages

•Images

•Social Media Pages

•Specials

•Messages

•Etc…

Where Can I Use QR Codes?

• The back (or front and back) of your business card.

• Your brochures and other marketing materials

• Inside and outside of your bus

• Invoices/Receipts

QR Code Stats and Facts

Which age group scans QR Codes most frequently?

Although people across all different age groups are using QR Codes, people ages 35-44 are scanning QR Codes the most.

QR Code Stats and Facts

Does gender influence who scans QR Codes?  

The Mobio study shows that 64% of QR Codes were scanned by females-wow!

QR Code Stats and Facts

Why are people scanning QR Codes?  

87% of people are scanning QR Codes to get additional product information.  

Broadcast Email Best Practices•Try and schedule your emails for Tuesday to Thursday mornings•User fatigue – don’t send to many at once! Same is true with Tweets and FaceBook status updates.•Engage the user with your email layout

–Use an email template that is similar to your main branding message (i.e. your website)

•Remember: People who buy products and services through email spend 138% more than people who do not receive email offers!

Technology

Technology

• iPad and other tablets

• Smartphones

Review #1

What is the average time a user spends on facebook each month?A) 15 hours and 33 minutesB) 5 hours and 33 minutesC) 33 hours and 5 minutesD) 10 hours and 14 minutes

Review #1 - Answer

What is the average time a user spends on facebook each month?A) 15 hours and 33 minutesB) 5 hours and 33 minutesC) 33 hours and 5 minutesD) 10 hours and 14 minutes

Review #2

Q – What are 3 ways to use QR Codes?

Review #2 - Answer

Q – What are 3 ways to use QR Codes?

A – Inside and outsite of buses, business cards, marketing material, and many more

Review #3

True/False: The best time to send a broadcast email is Monday morning

Review #3 - Answer

True/False: The best time to send a broadcast email is Monday morning

False – Tuesday or Thursday is best

Review #4

Twitter and Facebook are important business tools because:A) It is an easy and inexpensive way to expand

your marketing dollarsB) It is great for networking with your current,

potential and past clientsC) Both A and B are correct

Review #4 - Answer

Twitter and Facebook are important business tools because:A) It is an easy and inexpensive way to expand

your marketing dollarsB) It is great for networking with your current,

potential and past clientsC) Both A and B are correct – As more and more

customers use these tools to research and ask questions, these tools will become even more important!

Review #5

What is the typical age of users who scan QR Codes?A) 13-17B) 18-34C) 35-44D) 45+

Review #5 - Answer

What is the typical age of users who scan QR Codes?A) 13-17B) 18-34C) 35-44D) 45+