Effective Business Communication

BASIC ORGANIZATIONAL PLANS

PRESENTED TO:- MISS . FATIMAH FAROOQPRESENTED BY:- Zohaib Hassan Ch.Awais Zahid Arham Javed Bilawal Shabbir

BBA(HONS)

Section : E-7

BASIC ORGANIZATIONAL PLANS

FOUR BASIC ORGANIZATIONAL PLANS

1.Direct Request 2.Good News 3.Bad News4.Persuassive Request Plan

DIRECT(DEDUCTIVE)APPROACH

1. When you think your reader or listener will have a neutral reaction to your message.

2. Beginning with the main idea or best news.

3. Including all necessary data.

4. Ending with an appropriate(friendly closing )

USE OF DIRECT REQUEST PLAN

1.Use The Good News Plan To Grant Request

2.Announce Favorable Or Neutral Information.

3.Exchange Routine Information Between Companies.

DIRECT ORGANIZATIONAL PLANS

Direct Request Plan:1. Main Idea

a. Main Statementb. Recommendation Questionsc. Reasons If Desirable

2. Explanationd. All Necessary Data e. Helpful Questionsf. Easy Reading Devices

DIRECT ORGANIZATIONAL PLAN3.Courteous Close:

a. Clear statement of desirable actionb. Easy action dated when desirablec. Appreciation and goodwill.

GOOD-NEWS PLAN1. Best news, educational material2. Sales promotion material 3. Positive, friendly closing4. Clear statement and offer of further help.

INDIRECT(INDUCTIVE)APPROACHBAD NEWS PLAN

1.Buffer (pleasant or neutral statements)2.Explaination (necessary data, pertinent Favorable acts)3.Decision (expressed along with offer of additional help)4.Positive , friendly close , willingness to help further 5.Reader benefit and goodwill

INDIRECT(INDUCTIVE)APPROACH

1. Do not present the main idea in the first paragraph

2. Beginning with A buffer

3. Receiver benefit statement

4. Explanation before introducing your idea

INDIRECT(INDUCTIVE)APPROACH

PERSUASIVE REQUEST PLAN1. Attention:

a. Reader benefit b. Reader interest theme

2. Interest:A. Descriptive dataB. Psychological appeals C. Reader benefit

3. DESIREa. Statement of request b. Supporting data to help create readers

interest.

4. ACTIONc. Clear statement of action d. Easy action e. Special inducementD. Reader benefit