Teleconference April 19, Teleconference April 19, 20122012

With Tammy de LeeuwWith Tammy de Leeuw““The Grouchy Marketing Lady”The Grouchy Marketing Lady”www.facebook.com/coffeewithgrouchywww.facebook.com/coffeewithgrouchyBlog: Blog:

www.myblendedmarketing.blogspot.comwww.myblendedmarketing.blogspot.comFull SEO BASICS COURSEFull SEO BASICS COURSEwww.protectingyourbiz.comwww.protectingyourbiz.com(925) 776-4368(925) 776-4368tdeleeuw60@yahoo.comtdeleeuw60@yahoo.com

Why Video WorksWhy Video Works Content marketer Shelly Kramer points out some surprising facts about Content marketer Shelly Kramer points out some surprising facts about

video:video:

• More video is uploaded to YouTube in 60 days than all 3 major US television More video is uploaded to YouTube in 60 days than all 3 major US television networks produced in 60 years!networks produced in 60 years!

• Nearly 100% of online spenders are video viewers. Nearly 100% of online spenders are video viewers.

• Google gives businesses Google gives businesses 1.9 billion1.9 billion reasons to start integrating video into reasons to start integrating video into their marketing efforts – as that’s the number of viewing sessions generated their marketing efforts – as that’s the number of viewing sessions generated on Google sites alone, with YouTube ranking as the top online video content on Google sites alone, with YouTube ranking as the top online video content portal, with some 145.8 million unique viewers.portal, with some 145.8 million unique viewers.

• Facebook’s dominance in the social media space and the ability for users to Facebook’s dominance in the social media space and the ability for users to upload videos quickly and easily has pushed it into sixth position overall, upload videos quickly and easily has pushed it into sixth position overall, with some 42.5 million viewers – and climbing.with some 42.5 million viewers – and climbing.

Read more: http://www.v3im.com/2011/04/content-marketing-why-video-Read more: http://www.v3im.com/2011/04/content-marketing-why-video-works/#ixzz1sKH2fsasworks/#ixzz1sKH2fsas

Video increases response Video increases response ratesrates

• Research has shown that emailed Research has shown that emailed NEWSLETTER click through rates NEWSLETTER click through rates increase up to 96% when links to increase up to 96% when links to video are added!video are added!

Video can “interrupt” in Video can “interrupt” in good waysgood ways

• Break long boring slices of textBreak long boring slices of text• Provide entertainment and relaxation for Provide entertainment and relaxation for

your viewers after a rough day at the officeyour viewers after a rough day at the office• Allows you to provide CLEARER, less Allows you to provide CLEARER, less

ambiguous messages and instructionsambiguous messages and instructions• Makes your product or service seem more Makes your product or service seem more

REALREAL• More inexpensive and easier to use than More inexpensive and easier to use than

everever• Enhances the social media experienceEnhances the social media experience

Video is Awesome for Mom Video is Awesome for Mom and Pop Businessesand Pop Businesses

Tips to Optimize Your Tips to Optimize Your VideosVideos

*Find the best keywords using the Youtube Keyword Tool or the Google Ads *Find the best keywords using the Youtube Keyword Tool or the Google Ads Keyword toolsKeyword tools

1.1. ALWAYS use the best keyword in the title of your video (and ALWAYS use the best keyword in the title of your video (and the file name, too!) Example: You own a store specializing the file name, too!) Example: You own a store specializing in travel luggage located in Cleveland. Your title might be in travel luggage located in Cleveland. Your title might be something like “Travel Luggage and Accessories, something like “Travel Luggage and Accessories, Cleveland” or “Best Travel Backpacks in Cleveland” Cleveland” or “Best Travel Backpacks in Cleveland”

2. Description- there are three important components to put in 2. Description- there are three important components to put in the description box:the description box:

• Your full website URL (put this FIRST)Your full website URL (put this FIRST)• Relevant text describing contents of videoRelevant text describing contents of video• Call to action or contact information. Always include Call to action or contact information. Always include

telephone # or other means of contacting you.telephone # or other means of contacting you.

3: Tags3: Tags

Tags- whether you are targeting one Tags- whether you are targeting one keyword or a phrase or several, be sure keyword or a phrase or several, be sure to separate with comma. Many people to separate with comma. Many people swear by hyphens as delimiters.swear by hyphens as delimiters.

Example: scrapbooking-stores-San Example: scrapbooking-stores-San Francisco, scrapbook-supplies-Antioch, Francisco, scrapbook-supplies-Antioch, discount-scrapbook-suppliesdiscount-scrapbook-supplies

““discount scrapbooking discount scrapbooking supplies antioch”supplies antioch”

Google” “Discount Scrapbooking Google” “Discount Scrapbooking Supplies, Concord, CASupplies, Concord, CA

““Discount beading supplies. Discount beading supplies. Concord”Concord”

Places to Put Your Places to Put Your VideosVideos

• Vimeo.com (free account available with Vimeo.com (free account available with restrictions)restrictions)

• Live Journal (link to videos and photos)Live Journal (link to videos and photos) http://www.livejournal.com/http://www.livejournal.com/YouTube.comYouTube.comwww.youtube.comwww.youtube.comSquidoo:Squidoo:http://www.squidoo.cohttp://www.squidoo.coPinterestPinterestFacebookFacebook

Pinterest- rapidly became a Pinterest- rapidly became a top source for traffic to top source for traffic to

videos…videos…• http://pinterest.com/tammydeleeuw/http://pinterest.com/tammydeleeuw/

Resource: How to Upload a Resource: How to Upload a Video To PinterestVideo To Pinterest

http://www.dailymotion.com/video/xhttp://www.dailymotion.com/video/xpwr6n_how-to-pin-a-video-on-pwr6n_how-to-pin-a-video-on-pinterest_newspinterest_news

Starting a Blog Can Starting a Blog Can Rock!Rock!

If you have an unusual business or If you have an unusual business or hobby… make the blog about thathobby… make the blog about that

If your goal is to win the hearts and If your goal is to win the hearts and minds of business owners…minds of business owners…

Make a blog about THATMake a blog about THAT

Use lots of video and graphics on your Use lots of video and graphics on your blogblog

Generate lots of traffic to the blogGenerate lots of traffic to the blog

Fill it full of keyword-loaded contentFill it full of keyword-loaded content

Unless You Are A Web Unless You Are A Web Designer or Have a Flair for Designer or Have a Flair for

It…It…

• Avoid WORDPRESSAvoid WORDPRESS• Wordpress easy to start…gets Wordpress easy to start…gets

harder as you go along…harder as you go along…• I have found that BLOGGER, now I have found that BLOGGER, now

owned by Google, can be just as owned by Google, can be just as effective and easy to doeffective and easy to do

www.nametagtv.comwww.nametagtv.com

www.shamatv.comwww.shamatv.com

Tammy Contact InfoTammy Contact Info

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