BASICWEB ANALYTICSINTRO

JT Pedersen

jt@jtpedersen.net

What Are Analytics?Gathering

Measuring

Evaluating

Reporting

of…Stuff

Why Care?

The ability

to make

Informed Decisions

Photo credit: Jason Antonyhttp://www.sxc.hu/profile/vancanjay

What Kinds of Stuff?

Screen Resolutions

Browsers

Countries

What Kinds of Stuff?

Screen Resolutions

Browsers

Countries

New vs Return

Devices

Hot Articles

What Kinds of Stuff?

Screen Resolutions

Browsers

Countries

New vs Return

Devices

Hot Articles

Dead Articles

Sources

Keywords

Google AnalyticsQuick Introduction

Google AnalyticsGoogle-provided script after account creation

Google AnalyticsDashboard

Google AnalyticsTraffic Sources

Google AnalyticsGeographic Origin

Google AnalyticsGeographic Origin

Google AnalyticsBreakdown Visitors

New/Return

Browser Used

Connectivity

Google AnalyticsMobile Users

Similar general stats…

84% longer visit

WordPress.com StatsFree Plug-In, Easily Employed

WordPress.com Stats

WordPress.com StatsTraffic definitely reflects

your own activity.

Strong content delivery rewarded by viewers

Stumble, even a bit, and the impact’s immediate

WordPress.com Stats

WordPress.com Stats

Real World Examples

Project Hosting Sites

Direct Mail

Landing Pages (Campaign Tracking)

Blog acceptance

Popular ArticlesOr, never do again…

Activity

Sources (Li, FB, etc.)

Product Development

Platform Support

eCommerce Conversions

Questions…

JT Pedersen

jt@jtpedersen.net

www.jtpedersen.net

@jtpedersen