Amazon Way

Work Hard, Have Fun, Make History

By: M. John Richard PGPMR 2015-2016

E commerce, short for Electronic Commerce, is trading in products or services using computer networks

E Commerce

Classification Draws from

Mobile Commerce Electronic fund transfer Supply chain

Management Internet Marketing Online Transactions

Processing Electronic Data

Interchange

Types of Licensing Models On premise E

commerce Software as a service E

commerce (SaaS) Open Source E

commerce Sales scenario

B2B, B2C,C2C,C2B Types of Data

Exchange Integrated E commerce Interfaced Ecommerce

Founder: Jeff Bezos

Amazon was founded in the year 1994

Amazon was originally known as “Cadabra”

Inception

The Growth

Bezos set up the office for his fledgling company in his garage where, along with a few employees, he began developing software

Expanded to two bedroom and created a Beta Test Site

300 Friends were invited to the Beta site and Amazon.com was started

They went public in the 1997 Amazon flourished with yearly sales that

jumped from $510,000 in 1995 to over $17 billion in 2011.

Leadership Principles

Leadership Principles

Door Desk Fulfillment Centers FC

Organization

Amazon.com

RBS(Retail Business

Service)

CMT(Cost

Management Team)

NISNew Item

Setup

DRDefect

ReductionFLEX

Categorization

The Company is divided into GL (General Line) and (Product Line)

The Product Line is further divided into Hard Lines , Soft Lines, Books. Which is further divided into Sports, Consumer Apparel, Consumer

Electronics, Health and Personal Care, Baby, Grocery, Tools and Home Improvement, Automotive, Personal Computers, Jewelry etc.

How to Sell in Amazon

The Vendor logs into a web portal called Amazon vendor central

India http://services.amazon.in/services/sell-on-amaz

on/benefits.html?ld=SEINSOAGoogle_Branded_AmazonLogin_amazon-vendor-login_b_c_81979615924

USA https://vendorcentral.amazon.com/gp/vendor/si

gn-in?ie=UTF8&originatingURI=%2Fgp%2Fvendor%2Fmembers%2Fhome

External ID The External ID is the Key attribute that is

required to set up a product in any webpage They are off Different Types

UPC (Universal Product Code)-12 digit unique Code EAN (European Attachment Number)- 13 digit unique

Code JAN(Japanese Attachment Number)- 13 digit unique

Code GTIN (Global Trade Identification Number)-14 digit

unique Code Books use a Different External ID known as ISBN

International Standard Book Number- 13 digit code (Formerly 10)

ASIN ( Amazon Standard Identification Number) ASIN is a alpha numeric code used by

Amazon for internal identification.

Identification of Seller

How to identify the product belongs to a vendor or a Third party seller

Amazon Prime Air

 The process would use drones to deliver small packages (less than five pounds) within 30 minutes by flying short distances (10–20 km) from local Amazon Fulfilment Centers

In December 2014, Amazon was operational in the region of Manhattan

Other Services Offered Amazon Kindle

Kindle Store E Ink Devices Kindle for PC, MAC, Smartphone Kindle Fire▪ Tablet▪ Phone▪ TV▪ Echo

Cloud Computing NASA

Website usage for Third Party Sellers LAB 126

Does Amazon Own these !!! IMDB-1998 Brilliance Audio-2007 Audible.com-2008 Shelfari- 2008 Goodreads-2013 Washington Post-2013 ComiXology-2014 Zappos.com Netflix Junglee.com A9.com My Fortune

How would you Call it Now???

Technology Company

Q&A!!!

Thanks

Work Hard, Have Fun, Make History