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Basics of Grant Writing
David Bowman
Precise Edit
888-474-4393
This is the presentation from Precise Edit’s 1-day grant writing class.
It provides an overview of the process we use to develop and prepare winning grant proposals for our clients.
When you are seeking expert grant writing assistance, contact Precise Edit.
As an experienced grant writer, reviewer, and coordinator, I understand how to develop and prepare proposals that get noticed and funded. –David Bowman, Owner of Precise Edit
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Introductions and Motivations
Why are you here? Why do you want to learn grant writing? What is your experience with grant writing?
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Session Overview
Grants overview Overall process for grants development Grant development process
1. Identifying needs
2. Finding funding
3. Determining objectives
4. Developing evaluation plan
5. Preparing a strong implementation plan
6. Building the budget
Writing recommendations Packaging and submitting
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What grants do and don’t do
What grants do:• Provide funds to
address specific needs• Provide funds to
initiate new programs• Lead to future revenue• Address shortfalls for
critical services
What grants don’t do:• Provide complete
budget flexibility• Create cash pools• Help you plan• Solve problems• Last forever• Ensure success
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Winning characteristics
Clear and significant
needs
Clear connection to grantor intentions
Clear connection to strategic plan
and mission
Strong plan to address needs
Evidence of organization
capacity
Justifiable evaluation plan
Sufficient and necessary
budget
Firm leadership support Reasonable
sustainability plan
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Irrelevant elements
Goodintentions
Your emotions and feelings
Parity
Belief that you deserve their
money
Religious / Philosophical
beliefs *
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2 Approaches
Find Funding Determine need
1. Identify available grants and funding, and then figure out what to do with it (weak)
2. Identify needs, and then find funding to address needs(strong)
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Overall process
8. Begin writing!
7. Establish a plan for sustainability
6. Create necessary and sufficient budget
5. Plan methodology to attain a successful evaluation
4. Develop evaluation process to meet grantor requirements and intentions (formative and summative)
3. Determine desired outcomes
2. Find grant funding opportunities, review carefully
1. Identify and quantify needs (determine the problem)
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1. Identify needs (task 1)
*What need are you trying to address?
*How do you know that this need exists?
(This begins the process of making a case for funding)
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1. Identify needs
Scenario PlanningWhat would the organization look like if the vision were fully implemented? What are people doing? What effect does it have on others?
Finding major needs (sample strategies): *Nominal Group Technique, verify with research Demographic Data Analysis Pareto Diagram Control Charts Histogram
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1. Identify needs
Nominal Group Technique Process:
Brainstorm Remove duplicates Vote for 3 – 5 top items (depending on number) Counts votes per item Rank according to the number of votes, most votes = top priority
Qualitative finding, verify with data
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1. Identify needs
Pareto Diagram
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1. Identify needs
Control Charts
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1. Identify needs
Histogram
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1. Identify causes (task 2)
* Why does this need exist?
*How do you know?
(This begins the planning process for your methodology)
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1. Identify causes
Once you know the problems, find the causes Sample processes for identifying causes:
Cause and Effect Diagram Threat / Loss Analysis Literature Review Scientific Research
(Does not typically apply to grants seeking research dollars)
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1. Identify causes
Cause and Effect Diagram
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1. Stating the need
Tips for persuasion: Describe what is, not what isn’t Quantify, quantify, quantify Avoid “preaching” words (e.g., should, ought) and judging
words (e.g., good, bad, necessary, sufficient) Connect assessment (what is) to effects (what happens)
Failed grant: Children in ABC school don’t have enough play time, so we should develop after school programs to allow them to be children and keep healthy.
Winning grant: Children at ABC school are permitted 15 minutes of play time each day, less than the 45 to 60 minutes recommended by doctors to help children learn socialization skills and develop strong muscles and bones.
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1. Stating the need (task 3)
30-second elevator speech: Clearly state need in terms of causes and effects Simple language 1 sentence limit Write, review, revise * Write your need statement and share
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2. Finding funding
Now that you know your needs and causes, it’s time to find funding
Two major types of grantors: Foundations Federal
Each has advantages and disadvantages
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2. Finding funding: foundations
Generally give only to 501(c)(3) organizations Open deadlines for accepting proposals Broad areas of interest Multi-year awards Funds distributed on award or schedule Expect other support, but not by formula Decisions made by trustees Decisions may be subjective Relationships affect decision-making
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2. Finding funding: foundations
Other types of support beyond cash Event sponsors In-kind support of goods and services Volunteer programs Facilities Marketing Administrative / management support
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2. Finding funding: foundations
Resources for finding foundation grant information: The Foundation Center:
http://www.fdncenter.org Grantsmanship Center (members only)
http://www.tgcialumni.com 990-PF tax returns
http://www.guidestar.org Web searches for key words related to need, foundation, giving, etc. Foundation websites
Where do other similar projects get funded?
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2. Finding funding: federal
Short notice, short timeline (be ready!) Broad range of recipients (non-profit, faith based, university,
for profit, etc.) Specific deadlines for proposals Funding targeted at specific programs Multi-year awards May require specific matching percentage Reimbursement process Reviewed and scored by panel Rigorous process, data and research/literature driven Relationships affect decision-making
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2. Finding funding: federal
Resources for finding federal grant information Grants.gov
http://grants.gov Federal register (generally incomplete) Catalog of Federal Domestic Assistance
http://cfda.gov Agency websites
Where do similar projects receive funding?
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2. Finding funding: steps
1. Identify potential grantor
2. Receive / download Request for Proposal (RFP) or Request for Application (RFA)
3. Review carefully for Eligibility Award size Alignment with needs Submission requirements Contact information Competitive status
4. Communicate with contact agent
5. Read other funded proposals, study programs and proposals
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2. Finding funding: look for . . .
Purpose Eligible recipients Required partnerships Funding period Floor and ceiling award levels Submission timelines and processes Number of awards Special requirements
Overall: The better the match between the grantors purpose and your funding need, the better the chance of success.
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3. Determine objectives
Objectives: What you want to accomplish What will demonstrate that you have accomplished your goal
Objectives are changed conditions, resulting in goal
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3. Determine objectives
Objectives are SMART Specific: detailed description of what will be accomplished Measurable: observable, countable Achievable: possible with organization’s capacity in specified time frame Realistic: valid, can be accomplished Time-based: accomplished by stated time
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3. Determine objectives
What’s wrong with this objective? Community members will have access to Web-based medical advice,
information, and services that enhance their general well being
Specific? ___Measurable? ___Achievable? ___Realistic? ___Time-based? ___
Within 1 year, 95% of all households in Fairbanks will be registered with MediWeb to receive Internet-based medical advice, information, and services.
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3. Determine objectives
What’s wrong with this objective? The number of elementary school children who attend school hungry will
decrease.
Specific? ___Measurable? ___Achievable? ___Realistic? ___Time-based? ___
The number of elementary school children who attend school without having breakfast will decrease by 85% by the end of the 2010 – 2011 school year.
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3. Determine objectives
Two types of objectives Process: actions Outcome: results
Process Objectives:
Processes and actions
Methods to reach goal
Implementation strategies
What you are doing
Begs the question “What for?”
Outcome Objectives:
Results of methods
Changed conditions
What recipients are doing
Answers the question “What for?”
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3. Determine objectives
Process or Outcome? The organization will distribute health information to 150 families living in
poverty. Park areas will be seeded with low-water consumption grasses. A minimum of 150 men will attend the clinic for diabetes testing. Fewer than 10 bear attacks will occur in the park. The price of gasoline will drop to lower than $2.00 per gallon. We will subsidize first-time house-buyers up to 30% of the principal.
When describing objectives in the introduction, statement of need, and anticipated outcomes, stick to outcome objectives. Use process objectives in methodology and in the formative evaluation.
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3. Determine objectives (task 4)
*State your goal
*Develop, write, share at least one outcome objective for discussion
Remember SMART:• Specific• Measurable• Achievable• Realistic• Time-based
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4. Develop evaluation plan
Evaluation: the process by which you determine success or necessary modifications
Two forms of evaluation Summative Formative
SummativeEvaluation
SummativeEvaluation
SummativeEvaluation
Formative Evaluation
Formative Evaluation
Formative Evaluation
Projectstart
ProjectEnd
ProjectPeriod
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4. Develop evaluation plan
Summative evaluation based on outcome objectives How will you measure your outcome objectives? Common tools:
Survey Tracking forms and log sheets Billing records and balance sheet / revenue records Attendance forms Focus groups Product sampling
Central questions: How will you define success in terms of your objectives? How will data be collected and analyzed? What processes and tools do you need to collect data?
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4. Develop evaluation plan
Formative evaluation based on process objectives Indicators of progress towards goal Central questions:
What can you measure that shows how that process objectives are being met?
What are your benchmarks? What tools and processes do you need to indicate progress towards
goal? What is the timeline for data collection? Who will collect and analyze data?
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4. Develop evaluation plan
Create an evaluation matrix
OBJECTIVE: Write the outcome objective here
Indicators of success
Process for measuring
Level required for success
Formative Assessment
Process objectives level required for success time to accomplish process to measure tools
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4. Develop evaluation plan
Sample matrix
OBJECTIVE: 80% of men are screened for diabetes within 1 year
Indicators of success: clinic billing records show testing for men
Process for measuring: Names are matched to tests, counted
Level required for success: A minimum of 215 (80% of total population) men are screened
Formative Assessment
Process objectives level required for success time to accomplish process to measure tools
Notification of screenings
100 men 3 months contact men, ask if aware phone survey
150 men 6 months contact men, ask if aware phone survey
268 men 9 months contact men, ask if aware phone survey
Men attend pre-screening workshop
150 men 6 months collect attendance records sign-in sheet
250 men 9 months collect attendance records sign-in sheet
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5. Plan methodology
Methodology guided by evaluation plan
Central question: What do you need to do to have a successful evaluation? (consider your formative evaluation)
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5. Plan methodology
Sample timeline
Start 6 months 9 months 12 months
150 mennotified
268 mennotified
Radio advertisements ongoing throughout project period
Direct mailto allhouseholds
Direct mailto allhouseholds
Presentationsat communityevents
Notification of screenings
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5. Plan methodology
Planning tool: Systematic Diagram
outcomeobjective
process / formativeobjective
process / formativeobjective
process / formativeobjective
actions tomeet process
objective
actions tomeet process
objective
actions tomeet process
objective
actions tomeet process
objective
actions tomeet process
objective
actions tomeet process
objective
steps toaccomplish
action
steps toaccomplish
action
steps toaccomplish
action
GOAL
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5. Plan methodology
Identify responsible persons for implementation areas Identify monitors / supervisors / etc.
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5. Plan methodology
Create the management / methodology matrix *Goal: What is the first goal?
Objective Action Responsible person Task begin Task complete
1. What is the first objective?
a. action 1.a. Whose job is it?When does this start?
When is this completed
b. action 1.b.
c. action 1.c.
d. action 1.d.
2. What is the second objective?
a. action 2.a.
b. action 2.b.
c. action 2.c.
3. What is the third objective?
a. action 3.a.
b. action 3.b.
c. action 3.c
d. action 3.d.
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5. Plan methodology
Overall considerations: Clear, logical steps to accomplish goal Obvious connections between actions and objectives Necessary and sufficient actions Identified responsible persons Achievable timelines and expectations Keep it simple!
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6. Build the budget
Common considerations for the budget Sufficient and necessary Lean Justifiable per needs and plan Comprehensive Formulaic Draws on other supports (e.g., in-kind, matching) Non-supplanting
Budget describes the implementation plan Often reviewed after the introduction, before
implementation plan
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6. Build the budget
Budget components Budget cost detail Budget justification Budget narrative In-kind / matching commitments
Major budget items Personnel costs (salaries, wages, benefits) Capital costs Associated fees (e.g., licenses, rent) Supplies and equipment Indirect costs
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6. Build the budget
Budget request detail List all budget items, formula for cost, cost
Expense item Total cost
Computer equipment
2 desktop computersDell Inspiron @ $1,200 per $2,400
1 Wireless routerNetware K @ $55 $55
TOTAL $2,455
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6. Build the budget
Budget narrative In your own words, why do you need to spend money on
these things, people, etc.?
Ex:Currently, the office only has 3 computers, which are currently being used by existing full-time office staff. The 3 new computers will be used by personnel acquired to manage this project. Two computers will be provided through grant funds; one computer will be provided by the organization as an in-kind match.
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6. Build the budget
Budget overview
Budget itemTotal cost
Cost match
In-kind match
Grant request
Computers $3,600 $1,200 - $2,400
Wireless router $55 - - $55
Internet connection $780 - $780 -
TOTAL $4,435 $1,200 $780 $2,455
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7. Sustainability plan
Central questions: How will the project continue once the grant funding period ends? What are next target goals following grant period?
Typically discussed during implementation plan Common approaches:
Program generates revenue and savings Organization assumes costs Program integrated into existing operations
Wrong (but common) approach: Seek more grant funding; continuation funding
If the project is valuable, grantors generally don’t want it to end
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Drafting the Plan
Statement of need:1 sentence, quantify, connect assessment to effect
Goal 2 outcome objectives
Specific, Measurable, Achievable, Realistic, Time-based 2 process objectives per outcome objective
Your actions Benchmarks for implementation
Timelines for partial and complete success Sustainability plan
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Appendices
Are appendices allowed? Are any required? Common appendices:
Memoranda of Understanding (MOUs) Letters of commitment Letters of support Financial statements (audited) I.R.S. designation letter Organizational chart Job descriptions Résumés
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Building your proposal Select coordinator Assemble development team Communicate with grantor contact Select grant writer Delegate research, partner tasks Develop components Grant writer writes the grant Team reviews, writer revises External review and analysis, revise Get necessary approvals Package and submit
Create adevelopment
timeline
2 weeks to2 months
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Writing recommendations Simplify language (limited phrases and clauses) Easy to understand language Confident vs. Tentative language Avoid redundancy Avoid stating the obvious
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Writing recommendations
Fix this:
In our proposal, we would like to address, by way of the strategies described later, the most pressing need of our constituents, the people of Santa Fe who support our organization, which is for free access to green spaces used by families and children, whether together or separately, for games, cookouts, and other family-friendly activities.
Possible revision:
Santa Feans greatest problem is the lack of green space. By increasing green space, Santa Feans will have the opportunity to enjoy family friendly activities.
tentative obvious
Compli-cated
Unneces-sary
Unneces-saryredundant
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Writing recommendations
Use the S – V – O sentence structure for Simplicity and conciseness Clarity Persuasiveness
Use the rhetorical subject and action as the main subject and verb
Use the active voice
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Powerful sentence structure
Basic concept: Write like people think. Meaning: Who did what to whom? Writing application: Subject + Verb + Object Simple examples:
“John kissed Mary.” “The old man on the bench read his newspaper.” “When I saw her, I tossed my cookie.” “Although I tried to woo her, she preferred John.”
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Powerful sentence structure
Extending this concept 1: Place the main verb as closely to the subject as possible.
Poor: The old man, who had been sitting at the same bench for as many years as I could remember, never speaking, always watching the cars as they raced by, read his newspaper.
Better: The old man read his newspaper, sitting at the same bench where he had sat for as many years as I could remember, never speaking, always watching the cars go by.
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Powerful sentence structure
Extending this concept 2: Limit the subject-verb units in a sentence and keep them separate.
Poor: The old man, who had been sitting at the same bench for as many years as I could remember, never speaking, always watching the cars as they raced by, read his newspaper.
Better: The old man sat on the bench reading his newspaper. For as many years as I could remember, he had sat there, never speaking, watching the cars go by.
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Powerful sentence structure
Extending this concept 3: Break complicated sentences into simpler, shorter sentences.
Poor: Once the business opened, which occurred after much effort, expense, and planning, the owner, a long-term veteran of new business ventures, some successful and others not, found, to his dismay, though not to his surprise, that he was unable to acquire the necessary workforce to keep his business open every day.
How would you fix this sentence?
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Powerful sentence structure
Better: After much effort, expense, and planning, the owner opened his new business. He found that he was unable to acquire the necessary work force to keep his business open every day. As a veteran of new business ventures, he was dismayed but not surprised.
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Effective subject placement
Basic concept: Keep the rhetorical subject at the beginning of the sentence.
Two types of subject: Grammatical and rhetorical Grammatical: The word in the subject’s place in a sentence Rhetorical: The primary ACTOR of the main action
Simple example: “It seemed that I was wrong.” Main action: “being wrong;” Rhetorical subject: “I” Revised: “I was apparently wrong.”
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Effective subject placement
Extending this concept 1: Avoid starting sentences with “it.”
Reason: Use the rhetorical subject as the grammatical subject to prevent using 2 subjects.
Simple example: “It is unclear whether or not the dog has fleas.” Rhetorical subject: whether or not the dog has fleas
Revisions: Revised 1: “Whether or not the dog has fleas is unclear.” Revised 2: “We don’t know if the dog has fleas.” Revised 3: “The dog might or might not have fleas.”
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Effective subject placement
Extending this concept 2: Avoid starting sentences with “there.”
Reason: Use the rhetorical subject as the grammatical subject to prevent using 2 subjects.
Simple example: “There is a good reason for doing this.” Rhetorical subject: a good reason for doing this (?), we (?)
Revisions: “A good reason for doing this exists.” “We have a good reason for doing this.”
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Effective subject placement
Extending this concept 3: Avoid starting sentences with “there.”
Reason: Use the rhetorical subject as the grammatical subject to prevent using redundant placement.
Simple example: “There is a dog in my bed.” Rhetorical subject: dog
Revision: “A dog is in my bed.”
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Active vs. passive voice
Active voice: The actor does something.Subject (actor) + verb + object
Simple example: “John ate the pie.”
Passive Voice: Something is done by the actor.Subject (object) + verb + actor
Simple example: “The pie was eaten by John.”
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Active vs. passive voice
More samples (active or passive?): “After the restaurant was closed, the equipment fell into disuse.” “The equipment, which was used when purchased, was sold at a
discount.” “The financial projections prepared for us by the accountant
showed that we had made steady growth.” “Our paper supply needed to be replenished.”
How would you fix the 2 passive sentences?
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Packaging and submitting
General packaging guidelines 1-inch margins 1-sided Binder clips, not staples Black and white printing only
Attend to page counts carefully-no exceptions Graphics/charts: easy to understand in black and white Know your deadlines, and submit early! Electronic submissions
Have tech person handy Start early! Problems occur
Inform of delivery, confirm of receipt
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Packaging and submitting
How many copies? See RFP/RFA One original with original signatures Review RFP/RFA requirements for Appendices Number of copies Page count for narrative and total Anything else
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You can do this!
If your grant is not awarded Talk to grantor contact Ask questions Get reviewers’ feedback Recraft and resubmit Learn from it Celebrate
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You can do this!
Final recommendations: Ask lots of questions Work hard Assemble a good team Get help when needed
The real work begins when the grant is awarded.
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David BowmanOwner and Chief Editor
Precise Edit505-603-3411
Best wishes!