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BASIQ 2018 International Conference on New Trends in Sustainable Business and Consumption 11-13 June 2018, Heidelberg, Germany
BASIQ 2018 International Conference on
New Trends in Sustainable Business and Consumption 11-13 June 2018, Heidelberg, Germany
https://www.uni-heidelberg.de/index_e.htmlhttp://ase.ro/http://www.amfiteatrueconomic.ro/Home_EN.aspxhttp://basiq.ro/
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Conference Board
CONFERENCE CHAIRS
Axel Murswieck,
Academic Director,
Institute of Political
Science, Heidelberg
University, Germany
Rodica Pamfilie,
Dean, Faculty of
Business and Tourism,
Bucharest University
of Economic Studies,
Romania
Vasile Dinu,
Editor in Chief,
Amfiteatru Economic
Journal, Romania
Laurențiu Tăchiciu,
President, Association
for Innovation and
Quality in Sustainable
Business, Romania
PROGRAM CHAIR
Marieta Olaru, Director of the Doctoral School in Business Administration, Bucharest University of
Economic Studies, Romania
SCIENTIFIC COMMITTEE MEMBERS
Irina Albastroiu, Bucharest University of Economic Studies, Romania
Nina Bialowas, Padagogische Hochschule Steiermark, Graz, Austria
Magdalena Bobe, Bucharest University of Economic Studies, Romania
Markus Bodemann, Ecoistics Institute, Germany
Catalin Boja, Bucharest University of Economic Studies, Romania
Mihaela Bucur, Bucharest University of Economic Studies, Romania
Robert Bumbac, Bucharest University of Economic Studies, Romania
Slobodan Cerovic, Univerziteta Singidunum, Beograd, Serbia
Razvan Dina, Bucharest University of Economic Studies, Romania
Mariana Dragusin, Bucharest University of Economic Studies, Romania
Mihai-Adrian Felea, Bucharest University of Economic Studies, Romania
Alina Filip, Bucharest University of Economic Studies, Romania
Zenon Foltynovicz, Poznan University of Economics and Business, Poland
Smaranda Giusca, Bucharest University of Economic Studies, Romania
Raluca-Mariana Grosu, Bucharest University of Economic Studies, Romania
Alina-Elena Iosif, Bucharest University of Economic Studies, Romania
Nicolae Istudor, Bucharest University of Economic Studies, Romania
Maria Claudia Lucchetti, Universita' Degli Studi Roma Tre, Italy
Mihaela Maftei, Bucharest University of Economic Studies, Romania
Irina-Gabriela Maiorescu, Bucharest University of Economic Studies, Romania
Elgrid Messner, University College for Teacher Education, Graz, Austria
Axel Murswieck, Ruprechts-Karls-Universität Heidelberg, Germany
Teodor-Mihai Negrea, Bucharest University of Economic Studies, Romania
Puiu Nistoreanu, Bucharest University of Economic Studies, Romania
Marieta Olaru, Bucharest University of Economic Studies, Romania
Cristian-Bogdan Onete, Bucharest University of Economic Studies, Romania
Dorel Mihai Paraschiv, Bucharest University of Economic Studies, Romania
Doru-Alexandru Plesea, Bucharest University of Economic Studies, Romania
Dorin-Vicentiu Popescu, Bucharest University of Economic Studies, Romania
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Delia Popescu, Bucharest University of Economic Studies, Romania
Roxana Procopie, Bucharest University of Economic Studies, Romania
Juozas Ruzevicius, Vilnius University, Lithuania
Gabriel Cristian Sabou, Bucharest University of Economic Studies, Romania
Roxana Sarbu, Bucharest University of Economic Studies, Romania
Andreea-Simona Saseanu, Bucharest University of Economic Studies, Romania
Hans Jochen Schmid, IC Medical GmbH, Germany
Mirela-Octavia Sirbu, Bucharest University of Economic Studies, Romania
Daniel Stavarek, Silesian Univestity, Karvina, Czech Republic
Gabriela Tigu, Bucharest University of Economic Studies, Romania
Eugeniu Turlea, Bucharest University of Economic Studies, Romania
Aharon Tziner, Netanya Academic College, Israel
Calin Valsan, Bishops University, Canada
Cristinel Vasiliu, Bucharest University of Economic Studies, Romania
Simona-Lelia Voinea, Bucharest University of Economic Studies, Romania
Gregor Weber, Ecoistics Institute, Germany
Dianne Welsh, University of North Carolina-Greensboro, USA
Daniel Zgura, Bucharest University of Economic Studies, Romania
Nicola Yankov, D. Tsenov Academy of Economics, Svishtov, Bulgaria
ORGANIZING TEAM
Andreea Săseanu
Robert Bumbac
Razvan Dina
Raphaël Murswieck
Astrid Fortmüller
Raluca-Mariana Grosu
Vanessa Just
Irina Maiorescu
Doru Alexandru Pleșea
Gabriel Cristian Sabou
Cristinel Vasiliu
Daniel Zgură
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Overview of the Conference Agenda Conference venue: Heidelberg University, Marsilius-Kolleg Im Neuenheimer Feld 130.1 69120 Heidelberg (see map and floor plans pages 19-20)
Monday, 11th of June
14:00 – 15:00 Participants’ Registration
Hörsaal (Ground-floor lecture hall)
15:00 – 15:30 Opening Ceremony
15:30 – 18:00 Plenary Session: Keynotes
18:00 – 19:00 Foyer
Gathering for a drink
Tuesday, 12th of June
Parallel sessions
Hörsaal Seminar Room 1
(ground floor) Seminar Room 2
(first floor) Online sessions
9:30 – 11:00 Session OR 1.1 Session OR 2.1 Session OR 3.1
Please refer to the online
presentations’ detailed schedule
11:00 – 11:30 Coffee Break
11:30 – 13:00 Session OR 1.2 Session OR 2.2 Session OR 3.2
13:00 – 14:30 Lunch
14:30 – 16:00 Session OR 1.3 Session DR 1 Session DR 2
16:00 – 16:30 Coffee Break
16:30 – 18:00 Session OR 1.4 Session DR 3 Session DR 4
19:30 – 22:00 Conference Dinner (see invitation received at registration)
Wednesday, 13th of June
Parallel session Seminar Room 1 (ground floor)
9:00 – 11:00 Session OR 2.3
11:00 – 11:30 Coffee Break
11:30 – 13:00 PhD Seminar – Best practices in doctoral research
13:00 – 14:30 Lunch
14:30 – 18:00 Social Event: Two options: Option 1 - Guided tour of Heidelberg University Option 2 - Tour of the Old Town and the Castle (combined)
Please request information at the registration desk
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BASIQ 2018 Conference Keynote Speakers
Prof. Dr. Wolfgang Schuster is Chairman of the Executive Board of the non-profit
foundation Deutsche Telekom Stiftung, Vice-President of the non-profit foundation Stuttgart
Institute of Sustainability and Member of the German Council for Sustainable Development.
As Mayor of Stuttgart for 16 years (1997-2013) he promotes outstanding international
initiatives as Cities for Mobility, Cities for Children, Cities for Local Integration Policy and
Cities for Sports. Among other offices he currently holds, he is Chairman of the European
Foundation for Education, Honorary President of the Council of European Municipalities and
Regions (CEMR) in Brussels and Honorary Vice President of the global network United
Cities and Local Governments (UCLG) in Barcelona.
Prof. Dr. Soc.-Wiss. Axel Murswieck is Academic Director of Institute of Political Science (IPW) of Heidelberg University. He has published 9 books and more than 70 articles and book
chapters, addressing major social and economic concerns from a political science perspective,
with a focus on Germany, the European Union and the United States of America. Since 2003
he is member of the Board of Trustees for the Heidelberg Center Latin America in Santiago
de Chile, also ensuring scientific coordination for the European Politics and International Law
Masters Programs Since 2006 he teaches at the Institute for Political Studies in Paris, as well.
Prof. Dr. Christine K. Volkmann holds the Chair of Entrepreneurship and Economic Development & UNESCO-Chair of Entrepreneurship and Intercultural Management at
Schumpeter School of Business and Economics, University of Wuppertal, Germany. She is
also the director of the Jackstädt Center of Entrepreneurship and Innovation Research since
2011 and has been an academic advisor for the European Forum for Entrepreneurship Research
from 2007 until 2017. Christine Volkmann is involved in many national and international
entrepreneurship projects in the context of UNESCO, the European Commission and the World
Economic Forum, one example being the development and establishment of a postgraduate
MBA in business management and innovation management at the Bucharest University of
Economic Studies, accredited by the FIBAA in October 2007.
Prof. Dr. René Schmidpeter is Director of the Center for Advanced Sustainable Management and holds Dr. Ing. Jurgen Meyer Endowed Chair International Business Ethics
and CSR at the Cologne Business School (CBS). He is editor of the management series
Corporate Social Responsibility at Springer Gabler Verlag and the international publication
series CSR, Sustainability, Ethics and Governance at Springer. In addition, he is a CSR
strategist advising on the strategic implementation of sustainable management approaches.
He is also a visiting professor at the Nanjing University of Finance and Economics in China,
scientific director of the Center for Human Market Economy in Salzburg, and member of
expert juries, scientific advisory and international research projects.
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Monday
11th of June
Venue: Heidelberg University, Marsilius-Kolleg
Im Neuenheimer Feld 130.1
69120 Heidelberg
14:00 - 15:00 Participants registration Foyer
15:00 - 18:00 Plenary session: Moderators: Rodica Pamfilie
Hörsaal (ground-floor lecture room)
15:00 - 15:30 Welcome speeches
Axel Murswieck, BASIQ 2018 Conference Chair, Academic Director, Institute of Political Science (IPW) of Heidelberg University, Germany
Rodica Pamfilie, BASIQ 2018 Conference Chair, Dean of the Faculty of
Business and Tourism, Bucharest University of Economic Studies, Romania
Roxana Sârbu, Prorector of the Bucharest University of Economic Studies, founding member of the Association for Innovation and Quality in Sustainable Business (BASIQ), Romania
15:30 - 17:30 Keynotes
Wolfgang Schuster Policy frameworks and initiatives for sustainability. A perspective by the
German Council for Sustainable Development)
Axel Murswieck The political and economic characteristics of The German Political System
Christine K. Volkmann Sustainable Entrepreneurship as a driver of Ecosystem Transformation
René Schmidpeter Sustainable Management - the new normal of business
17:30 – 18:00 Opportunities to publish with Springer
Gregor Weber Publication program in cooperation with Springer International Publishing
AG
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Tuesday
12th of June
Venue: Heidelberg University, Marsilius-Kolleg
Im Neuenheimer Feld 130.1
69120 Heidelberg
9:30 – 11:00
Parallel session OR 1.1 Toward more accountable, transparent and
sustainable business
Chair: Carmen Țurlea
Hörsaal
Development of corporate reporting – Recent changes and a shift to non-
financial information
Klaus Singer, Aykut Bußian, Tobias Stiegle and Jan Kopia
Moral hazard in strategy implementation: simulation and analysis
Jan Kiehne, Ann-Kathrin Arp, Katrin Marquardt and Matthias
Dünnweber
Case study: Romanian startup accelerators - Startup selection and evaluation
Ioana Ceaușu, Marieta Olaru, Răzvan Ionescu and Dragoș Tohănean
How integrated management systems can contribute to a sustainable
management structure in SME’s
Claus Nagel-Piciorus, Ilie Constantin Florea and Oana Alexandra
Vochin
The impact of the adoption of integrated reporting on the disclosure of key
performance indicators
Mădălina Dumitru, Alina Almășan, Cristina Circa and Valentin-
Florentin Dumitru
Parallel session OR 2.1 Addressing new economic and societal
challenges
Chair: Marta-Christina Suciu
Seminar Room 1
Study on economic trends, drivers and developments of the 21st century
Katrin Marquardt, Marieta Olaru, Nina Golowko and Jan Kiehne
Promoting Romania as a medical tourism destination – facts and challenges
Florența Larisa Vasile (Ile), Smaranda Toma (Simoni) and Gabriela
Țigu
Motivational forces for self-employment among vulnerable population groups
in Romania
Carmen Păunescu, Mihaela Cornelia Popescu, Laura Blid and Elisabeta
Molnar
Fake news in the energy industry
Adrian Tanțău, Corina Pelău and Mihai Pop
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A study of the knowledge of the legal obligation of public authorities to serve
as a model in the field of energy efficiency
Bastian Kurth, Mihaela Maftei, Dorin Maier, Andreea Maier
Parallel session OR 3.1 New Approaches to Competency based
Education and Business Relationships’
Development
Chair: Adriana Grigorescu
Seminar Room 2
Tourism, competences and projects at the Vocational School Bad Gleichenberg
Astrid Fortmüller
Investment in competences: grow or buy? A research on potential partnerships
of a financial software company
Ilie Constantin Florea
Lean management in university libraries between theory and practice
Cristina Albu, Narcisa Valter, Armenia Androniceanu and Adriana
Cristian
Entrepreneurial skills and initiatives among business and economics students
Mihaela Cornelia Dan, Simona Irina Goia (Agoston), Vlad I. Roșca and
Shahrazad Hadad
11:00 – 11:30 Coffee break
11:30 – 13:00
Parallel session OR 1.2
Toward more accountable, transparent and
sustainable business
Chair: Mădălina Dumitru
Hörsaal
An analysis of the freedom to operate tool sustainable implementation in the
research and development processes
Adrian Bercovici, Laurențiu Tăchiciu and Elisa Gotesman Bercovici
Professionals for sustainable business implementation
Zenon Foltynowicz
The effect of changes in sustainability reporting rules on the clarity of the CSR
reports
Viorel Avram, Daniela Artemisa Calu, Valentin Florentin Dumitru and
Mariana Elena Glăvan
Social business models as growth strategy for non-profit organizations
Elisa Gotesman (Bercovici), Ioana Ceaușu and Adrian Bercovici
Social enterprise as a superior innovation driver. Evidence from Romanian
social impact award winners
Carmen Păunescu
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Parallel session OR 2.2 Sustainable value creation through new
technologies and business model innovation
Chair: Dan-Cristian Dabija
Seminar Room 1
The transformation of corporate tasks - internal sales in the B2B business
Vanessa Just, Wiebke Geldmacher, Raphaël Murswieck and Andreas
Kompalla
CRM on the example of the “card of enjoy”
Astrid Fortmüller, Raphaël Murswieck and Matthias Dünnweber
Investment trend in digital currencies – the current state of fiscal treatment of
bitcoin investments in Germany
Tobias Stiegler, Klaus Singer and Axel Ulrich Wiesener
The driver for the backsourcing phenomenon under the force of globalization
Steffen Lange, Melanie Buchmüller, Bastian Heinemann and Ruxandra
Mateescu
Parallel session OR 3.2 Sustainable value creation through new
technologies and business model innovation
Chair: Dan Mihaela Cornelia
Seminar Room 2
An analysis with hydrogen application in the mobility sector - Possible key
value propositions for present and future mobility application
Robert Staiger and Adrian Tanțău
Increasing operational efficiency through effective measurements of outsourced
performances
Roxana Maria Gavril, Marieta Olaru, Mihaela Maftei and Alina Elena
Iosif
Identifying short and long-term sales controlling instruments for a productive
sales organization and defining approved actions within a short reaction time
after perception
Jörg Bothe and Benjamin Grab
Gamification: challenges in ensuring the satisfaction of new consumers
Andra Vasilcovschi
Estimating perceptions of consumers using AI: a case study for German and
UK travelers
Cristian Bogdan Onete, Kejo Starosta, Sonia Budz and Michael
Krutwig
13:00 – 14:30 Lunch
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14:30 – 16:00
Parallel session OR 1.3 New Approaches to Competency based
Education and Business Relationships’
Development
Chair: Grigore Ioan Piroșcă
Hörsaal
Education for bioeconomy in Romania – an empirical investigation of higher
education programmes
Marta-Christina Suciu, Andrew Kolodziejak, Mina Fanea-Ivanovici
and Laura-Gabriela Istudor
Social capital, a key mechanism for cluster evolution? The cases of two
competitive clusters, Life Science Nord and Uppsala BIO
Adriana Petre
Advancing entrepreneurship education: a new approach in Romanian academia
Mariana Drăgușin, Mirela Octavia Sîrbu and Raluca Mariana Grosu
Using DEA technique for estimating the managerial efficiency, in the
reengineering process, VRS versus CRS case
Iulian Lita, Tanase Stamule, Aurora-Daniela Mitu (Lita) and Wang Xin
16:00 – 16:30 Coffee break
16:30 – 18:00
Parallel session OR 1.4
Sustainable value creation through new
technologies and business model innovation
Chair: Mariana Drăgușin
Hörsaal
Competitiveness & innovation within the creative economy
Marta Christina Suciu, Eppe Postma, Christian Năsulea and Diana-
Florentina Năsulea
Eye-tracking experiment regarding celebrity endorsement in advertising
Bogdan Nistoreanu and Laura Lazar
Consumers’ perception on human-like artificial intelligence devices
Corina Pelău and Irina Ene
Factors influencing adventure tourism in Romania in a sustainable perspective
Nicolae Al. Pop and Cristina Andrada Baba
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Online Presentations
Tuesday
12th of June 12:00 – 15:00 Online Hangout conference
12:00 – 13:00
Online Session OL 1 Development of sustainable and responsible
business in the context of globalization
Chairs: Irina Maiorescu and Mihaela Bucur
Robotic process automation in pharma: three case studies
Sorin Anagnoste
Online business models and typologies
Bogdan Onete, Viorel Vasile and Vanesa Vargas
The importance of risk management when outsourcing logistics processes
Bastian Heinemann, Steffen Lange and Melanie Buchmüller
An integrated approach of QFD methodology in ergonomic intervention
Mioara Duca, Narcisa Valter, Armenia Androniceanu and Iulian Duca
Decisions of public entity management regarding approaches in
the internal control system – internal audit and IT
Lavinia Costan (Popa) and Gabriela Pascu (Popescu)
13:00 – 14:00
Online Session OL 2
Development of sustainable and responsible
business in the context of globalization
Chairs: Irina Maiorescu and Mihaela Bucur
Tourist profile in the low-cost carrier era: between budget and smart travel
Amine Ghoumrassi, Cristina Stoenescu and Gabriela Țigu
Tourism and air transport post terrrorism? Analysis of Romanian outbound
travellers after Europe’s terror attacks
Florentina-Stefania Neagu, Cristina Stoenescu and Tünde Gàl
Characteristics of the tourist consumption manifested in the period
2016-2017
Manuela Liliana Mureșan and Puiu Nistoreanu
The growth potential of Romanian wines on export markets
Cristina Veith
Rebranding - a living solution within a sustainable evolution of the third sector
companies
Rodica Pamfilie and Adina-Gabriela Croitoru
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Transition from management to leadership. Cases study based on the
experience of a SME from SEE
Alexandra Bârsan and Roxana Clodnițchi
14:00 – 15:00
Online Session OL 3 Development of sustainable and responsible
business in the context of globalization
Chairs: Irina Maiorescu and Mihaela Bucur
Possibilities of econometric modeling of ecological footprint. Case study:
European countries
Simona Ghiță and Cristina Boboc
Impact of climate change in the food security of Romania
Olaru Bianca Georgiana and Bănacu Cristian-Silviu
The effect of adopting IFRS on entities’ financial performance on an emerging
market: the case of Romania
Tatiana Dănescu and Maria-Alexandra Popa
The economic component of the decisions regarding the use of forest resources
in Romania
Florina Bran, Cristina Alpopi, Carmen Valentina Rădulescu and
Dumitru Alexandru Bodislav
Factors Influencing Sustainable Entrepreneurship in Romanian small and
medium sized enterprises
Eduard Gabriel Ceptureanu, Sebastian Ion Ceptureanu, Eugen Luchian
and Iuliana Luchian
Customer Satisfaction with the Sales of OTC Pharmaceutical Products in the
Lebanese Market
Habib Kabalan, Amine Ghoumrassi and Gabriela Stanciulescu
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Wednesday
13th of June
Venue: Heidelberg University, Marsilius-Kolleg
Im Neuenheimer Feld 130.1
69120 Heidelberg
9:00 – 11:00
Parallel Session OR 2.3 Development of sustainable and responsible
business in the context of globalization
Chair: Corina Monica Pelău
Seminar Room 1
The winner takes it all - Business model innovation in the tourism industry
Grab Benjamin, Robert Bumbac, Roxana Gavril and Cristian Ilie
Explorative study on students’ perception of the Romanian outsourcing
industry
Ulrike Förster Pastor (Förster-Metz) and Nina Golowko
Double standards – perspectives for consumers in the European Union and
consequences on consumer protection
Ana-Maria Iulia Şanta
External assurance and decision usefulness of sustainability reports
Timm Schüler, Ann-Kathrin Arp, Carsten Kirschner and Doru
Alexandru Pleșea
The possibility to influence the perception of quality through social media
Bogdan Cristian Onete, Sonia Budz and Kejo Starosta
Development of corporate sustainability reports in Europe from 2014 to 2017
Timm Schüler and Carsten Kirschner
Experts´ View on Learning Networks as a Means to Support the
Implementation of Energy Management Systems
Christian Richard Hell, Gabriela Cecilia Stanciulescu, Klaus Singer and
Carsten Kirschner
11:00 - 11:30 Coffee break
11:30 – 13:00 PhD Seminar Seminar Room 1
Best practices in doctoral research Lecturer: Dr. Markus Bodemann
13:00 - 14:30 Lunch
Social program
Wednesday 13th of
June
14:30 – 18:00 Two options:
Option 1 Guided tour of Heidelberg University
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Option 2 Tour of the Old Town and the Castle
(combined)
About 2 hours
About 20 Euro/person
Please ask for details at the registration desk
Posters (in alphabetic order by first author)
Analysis of the e-waste management practices in the context of circular economy
Irina Albăstroiu, Mihaela Bucur and Gabriel Năstase
The role of innovative models in promoting organic food quality-assurance
Magdalena Bobe, Roxana Procopie and Maria – Alexandra Toma
Globalization from emerging countries
Alexandru-Ilie Buzatu, Cristian Costache and Ioana Bianca Dumitrescu
The European Union and the integration of sustainable development goals into community
policies: the common agriculture policy (CAP)
Grazia Calabrò and Simone Vieri
Romanian educational system and intellectual capital - challenges and success factors
Răzvan-Ion Chițescu, Adriana Grigorescu and Maricica-Dănuța Bâtcă (Bunghez)
The audit activity in the public institutions: the importance of a clinical audit in the public
health system
Răzvan-Ion Chițescu and Christopher Bradley de Freitas
The freedoms specific to the modern economy and their Calvinistic origins
Lilian Ciachir and Jiries Mansour
Oxygen scavenger development as evidenced by patterns in relevant patenting activity
Ryszard Cierpiszewski, Joanna Olszewska and Zenon Foltynowicz
Quality of life in Romania
Elena Condrea, Oana Oprișan, Norina Popovici and Anca Cristina Stanciu
Building a performing brand management model within agile companies
Adina-Gabriela Croitoru
Sustainability Reporting of Grocery Retailers on an emerging market
Dan-Cristian Dabija and Brîndușa Mariana Bejan
The power of influencer in Romanian’s buyer decision
Răzvan Dina, Felician Alecu, Calcedonia Enache and Anca Purcărea
A multidimensional approach of the equitable and sustainable well-being in Italy
Irina Virginia Drăgulănescu and Armenia Androniceanu
The role of cybersecurity in the Romanian defense educational system
Daniel Dumitru and Tiberiu Ion
Public services between the citizen's need and the possibilities of the administration Adriana Grigorescu
The impact of human resources management on the European map of employment rates
Adriana Grigorescu and Arina Mihaela Niculescu (Diaconu)
Analysis of Romanian millennials tourists’ motivations towards gamification, as a way to
develop ecotourism
Remus-Ion Hornoiu, Maria-Cristina Iorgulescu and Gianluca Fellicetti
Six-sigma application for the hotel industry
Maria-Cristina Iorgulescu, Olimpia State, Daniel Bulin and Mădălina-Lavinia Ţală
Means of economic growth through innovation
Dorin Maier, Raphaël Murswieck, Robert Bumbac and Andreea Maier
The relationship between intelligence type and gender in business higher education
Irina Maiorescu, Gabriel Cristian Sabou and Bogdan Georgescu
Life cycle costs for sustainable buildings
Gabriela Mehedințu, Cătălin Ionuț Silvestru and Ramona Camelia Silvestru (Bere)
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Lessons learned in the audit of projects
Ionela Munteanu Florea and Marioara Mirea
Reflections on quality and internal control in public entities
Ionela Munteanu Florea and Elena Condrea
Aspects of tourism consumption behavior
Puiu Nistoreanu, Ana Mihaela Pădurean, Ana Maria Nica and Mihail Ovidiu Tănase
Gastronomy and tourism
Puiu Nistoreanu, Andreea Fortuna Șchiopu, Ana Maria Nica and Mihail Ovidiu Tănase
Economics between arguments: the quest for a positive science
Grigore Ioan Piroșcă
Pros & cons: using unconventional raw materials in the Romanian meat products industry
Roxana Procopie, Magdalena Bobe and Smaranda Giușcă
Characteristics of bakery products consumption in Romania
Andreea Simona Săseanu, Sorin George Toma and Răzvan Dina
Preparation of German SMEs for a family internal handing over- an analysis of a field research
Marc Sommer, Roxana Sârbu, Oana Alexandra Vochin and Anca Gabriela Ilie
Perception of employers in Romania of the graduates from The Bucharest University of
Economic Studies – case study
Camelia Stăiculescu, Maria Liana Lăcătuș and Steluța Todea
Optimization of technology transfer by using IT systems
Silvius Stanciu, Dan Dumitriu, Mojtaba Ramezani Ahmadabadi and Antonia Cristiana
Enache
The internationalization of the higher education. Trends and evolutions at international level
Silvius Stanciu, Dan Dumitriu, Elham Dadfar and Anca Gabriela Ilie
The evolution of the entrepreneurship in Romania – a quantitative approach at regional level
Vasile Alecsandru Strat, Ion Daniel Zgură, Vanesa Vargas and Sorin Anagnoste
Enterprise risk profile. The reorganization perspective of a company in Romania vs. the taxation
on reorganization profits
Cristina Stroie and Marioara Mirea
Learning from a smart city-state in the age of globalization
Sorin-George Toma and Andreea Săseanu
Leasing impact on the main economic company indicators
Carmen Țurlea, Eugeniu Țurlea and Tudor George Aurelian
Voluntary Compliance in the area of Transfer Pricing for different types of taxpayers
Eugeniu Țurlea, Carmen Țurlea and Stana George Bogdan
An exploratory research on the perceptions of the Romanian students regarding e-learning
Cristinel Vasiliu, Mihai Felea, Irina Albăstroiu and Ionel Dumitru
Irrational consumption – one of the dominant features of the current behaviour of young people
from Romania
Lelia Voinea, Alina Filip, Dorin Vicențiu Popescu and Teodor Mihai Negrea
A possible integration of international indicators for competitiveness in Porter’s diamond model
Axel Ulrich Wiesener, Doru-Alexandru Pleșea, Marc Sommer and Vasile Dinu
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Authors Index
A
Ahmadabadi Mojtaba Ramezani
Albu Cristina
Albăstroiu Irina
Alecu Felician
Almășan Alina
Alpopi Cristina
Anagnoste Sorin
Androniceanu Armenia
Arp Ann-Kathrin
Avram Viorel
B
Baba Cristina Andrada
Bănacu Cristian-Silviu
Bâtcă (Bunghez) Maricica-Dănuța
Bejan Brîndușa
Bercovici Adrian
Bercovici Elisa Gotesman
Blid Laura
Bobe Magdalena
Boboc Cristina
Bodislav Dumitru Alexandru
Bothe Jörg
Bradley de Freitas Christopher
Bran Florina
Buchmüller Melanie
Bußian Aykut
Bucur Mihaela
Budz Sonia
Bulin Daniel
Bumbac Robert
Buzatu Alexandru-Ilie
C
Calabrò Grazia
Calu Daniela Artemisa
Ceaușu Ioana
Ceptureanu Eduard Gabriel
Ceptureanu Sebastian Ion
Cierpiszewski Ryszard
Circa Cristina
Chitescu Răzvan Ion
Ciachir Lilian
Condrea Elena
Costache Cristian
Costan (Popa) Lavinia
Cristian Adriana
Croitoru Adina-Gabriela
D
Dabija Dan-Cristian
Dadfar Elham
Dan Mihaela Cornelia
Dănescu Tatiana
Dina Răzvan
Dinu Vasile
Drăgulănescu Irina Virginia
Drăgușin Mariana
Duca Mioara
Duca Iulian
Dumitrescu Ioana Bianca
Dumitriu Dan
Dumitru Ionel
Dumitru Daniel
Dumitru Valentin Florentin
Dumitru Mădălina
Dünnweber Matthias
E
Enache Calcedonia
Enache Antonia Cristiana
Ene Irina
F
Fanea-Ivanovici Mina
Felea Mihai
Felicetti Gianluca
Filip Alina
Florea Ilie Constantin
Foltynowicz Zenon
Förster Pastor (Förster-Metz) Ulrike
Fortmüller Astrid
G
Gàl Tünde
Gavril Roxana Maria
Geldmacher Wiebke
Georgescu Bogdan
Ghiță Simona
Ghoumrassi Amine
Giușcă Smaranda
Glăvan Mariana Elena
Goia (Agoston) Simona Irina
Golowko Nina
Grab Benjamin
Grigorescu Adriana
Grosu Raluca Mariana
H
Hadad Shahrazad
Heinemann Bastian
Hell Christian Richard
Hornoiu Remus Ion
I
Ilie Anca Gabriela
Ilie Cristian
Ion Tiberiu
Ionescu Răzvan
Iorgulescu Maria-Cristina
Iosif Alina-Elena
Istudor Laura-Gabriela
J
Just Vanessa
K
Kabalan Habib
Kiehne Jan
Kirschner Carsten
Kolodziejak Andrew
Kompalla Andreas
Kopia Jan
Krutwig Michael
Kurth Bastian
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L
Lazar Laura
Lita Iulian
Lacatus Maria Liana
Lange Steffen
Luchian Cristian-Eugen
Luchian Iuliana
M
Maftei Mihaela
Maier Andreea
Maier Dorin
Maiorescu Irina
Mansour Jiries
Marquardt Katrin
Mateescu Ruxandra
Mehedințu Gabriela
Mirea Marioara
Mitu (Lita) Aurora-Daniela
Molnar Elisabeta
Munteanu Florea Ionela
Mureșan Manuela Liliana
Murswieck Raphaël
N
Nagel-Picioruș Claus
Năstase Gabriel
Năsulea Christian
Năsulea Diana-Florentina
Negrea Teodor Mihai
Neagu Florentina-Stefania
Nica Ana Maria
Niculescu (Diaconu) Arina Mihaela
Nistoreanu Bogdan Gabriel
Nistoreanu Puiu
O
Olaru Marieta
Olaru Bianca Georgiana
Olszewska Joanna
Onete Bogdan Cristian
Oprisan Oana
P
Pamfilie Rodica
Pascu (Popescu) Gabriela
Pădurean Ana Mihaela
Păunescu Carmen
Pelau Corina
Petre Adriana
Piroșcă Grigore Ioan
Pleșea Doru-Alexandru
Pop Mihai
Pop Nicolae Al.
Popa Maria-Alexandra
Popescu Dorin Vicențiu
Popescu Mihaela Cornelia
Popovici Norina
Postma Eppe
Procopie Roxana
Purcarea Anca
R
Rădulescu Carmen Valentina
Rosca I. Vlad
S
Sabou Gabriel Cristian
Săseanu Andreea Simona
Sârbu Roxana
Schüler Timm
Silvestru (Bere) Ramona-Camelia
Silvestru Cătălin-Ionuț
Singer Klaus
Sîrbu Mirela Octavia
Sommer Marc
Staiger Robert
Stamule Tanase
Stana George Bogdan
Stanciu Anca Cristina
Stanciu Silvius
Stanciulescu Gabriela
Starosta Kejo
State Olimpia
Stăiculescu Camelia
Stiegler Tobias
Stoenescu Cristina
Strat Vasile Alecsandru
Stroie Cristina
Suciu Marta-Christina
Şanta Ana-Maria Iulia
Șchiopu Andreea Fortuna
T
Tanțău Adrian
Tăchiciu Laurențiu
Tănase Mihail Ovidiu
Tohănean Dragoș
Toma Maria–Alexandra
Toma (Simoni) Smaranda
Toma Sorin-George
Țală Mădălina-Lavinia
Țigu Gabriela
Todea Steluta
Tudor George Aurelian
Țurlea Carmen
Țurlea Eugeniu
V
Valter Narcisa
Vargas Vanesa
Vasilcovschi Andra
Vasile Viorel
Vasile (Ile) Florența Larisa
Vasiliu Cristinel
Veith Cristina
Vieri Simone
Vochin Oana Alexandra
Voinea Lelia
W
Wiesener Axel Ulrich
X
Xin Wang
Z
Zgură Daniel Ion
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Conference venue:
Heidelberg University, Marsilius-Kolleg
Im Neuenheimer Feld 130.1
69120 Heidelberg, Germany
Plan of conference rooms
Ground Floor (see the First-Floor plan on the next page)
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First Floor
