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Baskin-Robbins Ice Cream Social with Facebook, Twitter and Flickr

Date post: 08-May-2015
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Presentation outlines integrated social media and in store marketing campaign for 31 Cent Scoop Night on 4/28/10. Includes Facebook application, twitter promo, email marketing, mobile, in store, and flickr. http://www.mikemerrill.com
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BASKINS-ROBBINS ICE CREAM SOCIAL 31 Cent Scoop Night 4/28/10 Benefitting National Fallen Firefighters Foundation 04/22/2022 1 MIKE D. MERRILL Chief Bacon Maker and Marketing Strategist, Bacon Marketing President, Social Media Club of Dallas @mikedmerrill
Transcript
Page 1: Baskin-Robbins Ice Cream Social with Facebook, Twitter and Flickr

BASKINS-ROBBINS ICE CREAM SOCIAL31 Cent Scoop Night 4/28/10

Benefitting National Fallen Firefighters Foundation

04/11/2023 1

MIKE D. MERRILLChief Bacon Maker and Marketing Strategist, Bacon Marketing

President, Social Media Club of Dallas

@mikedmerrill

Page 2: Baskin-Robbins Ice Cream Social with Facebook, Twitter and Flickr

04/11/2023 2www.mikemerrill.com

Multi-Channel Integrated Cause Marketing Campaign Facebook Twitter Web Email In Store and Mobile

Page 3: Baskin-Robbins Ice Cream Social with Facebook, Twitter and Flickr

04/11/2023 3www.mikemerrill.com

Facebook – Event Entry Point

Select the Donate Your

Status Application

Page 4: Baskin-Robbins Ice Cream Social with Facebook, Twitter and Flickr

04/11/2023 4www.mikemerrill.com

Facebook – Application

Here you can Like the

application as well as install it

Page 5: Baskin-Robbins Ice Cream Social with Facebook, Twitter and Flickr

04/11/2023 5www.mikemerrill.com

Facebook – Install and Permission

Page 6: Baskin-Robbins Ice Cream Social with Facebook, Twitter and Flickr

04/11/2023 6www.mikemerrill.com

Facebook – Donate Status Application

Determine what your donated status will say with choice

of 3 updates

Determine frequency. Once or

every 3 hours.

Page 7: Baskin-Robbins Ice Cream Social with Facebook, Twitter and Flickr

04/11/2023 7www.mikemerrill.com

Facebook – Personal Profile after install

Page 8: Baskin-Robbins Ice Cream Social with Facebook, Twitter and Flickr

04/11/2023 8www.mikemerrill.com

Facebook – Personal Profile Details

Notice the installation and like of pages makes 4 impressions to my

profile and one that is very recognizable

Status updated with link to application making it easy for others to install

Page 9: Baskin-Robbins Ice Cream Social with Facebook, Twitter and Flickr

04/11/2023 9www.mikemerrill.com

Facebook – The Baskin Robbins Fan Page

Page 10: Baskin-Robbins Ice Cream Social with Facebook, Twitter and Flickr

04/11/2023 10www.mikemerrill.com

Facebook – Status Update Day of Event

Page 11: Baskin-Robbins Ice Cream Social with Facebook, Twitter and Flickr

04/11/2023 11www.mikemerrill.com

Twitter – Promotes Event as well

Page 12: Baskin-Robbins Ice Cream Social with Facebook, Twitter and Flickr

04/11/2023 12www.mikemerrill.com

Website – Top of Page

Opt in for email to get reminder

Encourages users to update to their Flickr

page

Call to action to follow on Twitter and

Like on Facebook

Page 13: Baskin-Robbins Ice Cream Social with Facebook, Twitter and Flickr

04/11/2023 13www.mikemerrill.com

Website – Scroll down

Twitter Stream

Page 14: Baskin-Robbins Ice Cream Social with Facebook, Twitter and Flickr

04/11/2023 14www.mikemerrill.com

Email Reminder Day Before

Page 15: Baskin-Robbins Ice Cream Social with Facebook, Twitter and Flickr

04/11/2023 15www.mikemerrill.com

In Store – Entrance and Exit

Page 16: Baskin-Robbins Ice Cream Social with Facebook, Twitter and Flickr

04/11/2023 16www.mikemerrill.com

In Store – Display

Page 17: Baskin-Robbins Ice Cream Social with Facebook, Twitter and Flickr

04/11/2023 17www.mikemerrill.com

In Store – Mobile Campaign

Page 18: Baskin-Robbins Ice Cream Social with Facebook, Twitter and Flickr

04/11/2023 18www.mikemerrill.com

In Store – Point of Sale

Page 19: Baskin-Robbins Ice Cream Social with Facebook, Twitter and Flickr

QUESTIONS?Let’s Connect and Follow Each Other

04/11/2023 19

http://www.mikemerrill.com/twitter

http://www.mikemerrill.com

http://www.mikemerrill.com/linkedin

http://www.mikemerrill.com/facebook

[email protected]


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