No one in the world knows No one in the world knows shoes we doshoes we do

Topic of presentationTopic of presentation IntroductionIntroduction Bata today….Bata today…. Bata in PakistanBata in Pakistan Department Department Model used in Bata factoryModel used in Bata factory CultureCulture Brands of BataBrands of Bata Research and developmentResearch and development Customer satisfactionCustomer satisfaction Economy and annual growthEconomy and annual growth Bata-the helping handBata-the helping hand Brand of year awardBrand of year award

IntroductionIntroductionBata ShoesBata Shoes is a large, family owned shoe is a large, family owned shoe

company based in company based in BermudaBermuda but currently but currently headquartered in headquartered in LausanneLausanne, , SwitzerlandSwitzerland..

The company isThe company is operating operating 3 business units world 3 business units world wide:wide:

Bata metro marketsBata metro markets Bata emerging marketsBata emerging markets Bata branded businessBata branded business

The red part shows the The red part shows the countries where BATA countries where BATA provides its services.provides its services.

Bata today…….Bata today……. Serves 1 million customers per dayServes 1 million customers per day

Employs more than 50,000 peopleEmploys more than 50,000 people

Operates 5000 retail storesOperates 5000 retail stores

Manages a retail presence in over 70 countriesManages a retail presence in over 70 countries

Run 27 production facilities across 20 countriesRun 27 production facilities across 20 countries

Bata in PakistanBata in PakistanBata Pakistan was established in 1942 Bata Pakistan was established in 1942 when Pakistan came into being, it was when Pakistan came into being, it was

ready to serve the nation. It was ready to serve the nation. It was incorporated in Pakistan as Bata Shoe incorporated in Pakistan as Bata Shoe

Company (Pakistan) Limited in 1951 and Company (Pakistan) Limited in 1951 and went public to become Bata Pakistan went public to become Bata Pakistan

Limited in the year 1979. Limited in the year 1979.

Department Department Financial departmentFinancial department

Engineering departmentEngineering department

Designing departmentDesigning department

Production departmentProduction department

Distribution departmentDistribution department

Model used in Bata factoryModel used in Bata factory   Bata factory act upon on the Bata factory act upon on the administrative theoryadministrative theory

because they fulfill the 14 principles of Henri Fayol.because they fulfill the 14 principles of Henri Fayol. Division of workDivision of work AuthorityAuthority Discipline memberDiscipline member Unity of commandUnity of command Unity of directionUnity of direction CentralizationCentralization Scalar chainScalar chain Order Order

CultureCulture It is the shared values, principles, traditions It is the shared values, principles, traditions

and ways of doing things that influence the and ways of doing things that influence the way organizational members act.way organizational members act.

Bata is a well known organization which Bata is a well known organization which culture very much influences the culture very much influences the performance of its employees as its culture is performance of its employees as its culture is very casual and family like. Its monologue is very casual and family like. Its monologue is ““people are our essencepeople are our essence.”.”

Brands of BataBrands of Bata

Continue……Continue……

Research and Research and developmentdevelopment

Bata operates Bata operates 6 Shoe Innovation 6 Shoe Innovation Centres (S.I.C)Centres (S.I.C). Research is conducted . Research is conducted into the application of new technologies, into the application of new technologies, materials and designs for shoe comfort materials and designs for shoe comfort

features.features.Each S.I.C has a product focus to supply Each S.I.C has a product focus to supply complete packages of services for the complete packages of services for the

manufacturing and marketing manufacturing and marketing of innovative shoes.of innovative shoes.

Customer satisfactionCustomer satisfaction In any Bata store in the world, they guarantee In any Bata store in the world, they guarantee

customer satisfaction. customer satisfaction. They provide satisfaction to customer through They provide satisfaction to customer through

these strategies….these strategies….

Guaranteed purchaseGuaranteed purchase Wide collectionWide collection Assured qualityAssured quality Personalized attentionPersonalized attention Product detailProduct detail

Economy and annual growthEconomy and annual growth Bata is a multinational company and has played a Bata is a multinational company and has played a

vital roll in the economic progress of Pakistanvital roll in the economic progress of Pakistan

It has transferred sophisticated technology and It has transferred sophisticated technology and business skills to the country and provides direct business skills to the country and provides direct and indirect employment to about 10,000 people. and indirect employment to about 10,000 people. Bata also supports a large number of local Bata also supports a large number of local manufacturers by buying raw materials from themmanufacturers by buying raw materials from them..

Annual growth of 2009Annual growth of 2009 The Company The Company

business witnessed business witnessed its record level with its record level with net turnover of Rs. net turnover of Rs. 6.429 billion 6.429 billion signifying a growth signifying a growth of 26% of 26%

The Gross profit was The Gross profit was recorded at Rs. recorded at Rs. 2.672 billion with 2.672 billion with improvement of 23%improvement of 23%

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Continue…..Continue….. Operating profit Operating profit

increased from Rs. increased from Rs. 691.095 million to Rs. 691.095 million to Rs. 848.205 million also 848.205 million also showing an increase showing an increase of 23%of 23%

Profit after taxation Profit after taxation was Rs. 585.512 was Rs. 585.512 million compared to million compared to Rs. 477.775 million of Rs. 477.775 million of last year. last year.

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Bata-The Helping HandBata-The Helping Hand As corporate responsible citizen Bata is actively fulfilling its As corporate responsible citizen Bata is actively fulfilling its

responsibilities since when it’s started its business in the country. responsibilities since when it’s started its business in the country. They are permanently patronizing many charitable organizations They are permanently patronizing many charitable organizations and helping them in the form of cash and free shoes.and helping them in the form of cash and free shoes.

The renowned names on our list areThe renowned names on our list are S.O.S children villageS.O.S children village Shoukat khanum cancer hospitalShoukat khanum cancer hospital Rising sun instituteRising sun institute

Brand Of The Year AwardBrand Of The Year Award Bata have won the brand of the year award for Bata have won the brand of the year award for

2009 and 2010 because it has been serving to 2009 and 2010 because it has been serving to the needs and demands of a wide array of the needs and demands of a wide array of customer.customer.

Bata won the award in following categories:Bata won the award in following categories:

PowerPower Marie ClaireMarie Claire Bubble gummersBubble gummers