Date post: | 30-Mar-2016 |
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brand guideline
We are pleased to present our new Brand Guide-lines for Bath and Body Works. As you know, Bath and Body Works is more than a bran name. It rep-resents a unique spirit and tradition known for our passionate commitment to giving customers the highest relax experiences and private moment, while relieving the stress.
The guidelines art the result of a comprehen-sive exploration of the many ways in which when we can increase the consistency of the visual communications associated with Bath and Body Works. A consistent application and implemen-tation of these guidelines will help us build our ongoing efforts to communicate our well-known core message of pleasure, relax, and renew.
I appreciate your participant, and look forward to seeing the new Brand Guidelines in use across Bath and Body Works enterprise.
content1. identity
-logo-logo usage
- name & tagline
2. color-primary palette
-secondary palette
3. Typography-overview
-usage
4. graphic elements-square motif-graphic band
-checkerboard patten
5. imagery-photography
-typography -illustration
6. brand strategy -overview
-application
7. print media - direct mail
-bounceback card
8. exterior signage -storefront logo sign
9. interior signage-store hours sign-floor-standing banner-sign fixture system -individual signs-cash wrap sign -directional sign-asset protection
10. special demographic areas -branded display-contemporary display
11. electronic media -email promotional-email informational website
12 labels & packaging -private labels-shopping bags -wrapping paper
13. Specialized cam-paigns -more campaign -gift card-membership card
14. corporate communi-cations-stationery
identitybrandboardwordslogo
1
B a t h B o d y W o r k s
1brand boardwords
logo
identity
relaxpriv
ate m
omen
t
r
efre
sh
destre
ss sensual fragrance renew pleasure release
identity 1We are pleased to present our new Brand Guidelines for Bath and Body Works. As you know, Bath and Body Works is more than a bran name. It represents a unique spirit and tradition known for our passionate commit-ment to giving customers the highest relax experiences and private moment, while relieving the stress.
The guidelines art the result of a comprehensive explo-ration of the many ways in which when we can increase the consistency of the visual communications associated with Bath and Body Works. A consistent application and implementation of these guidelines will help us build our ongoing efforts to com-municate our well-known core message of pleasure, relax, and renew.
I appreciate your participant, and look forward to seeing the new Brand Guidelines in use across Bath and Body Works enterprise.
brand boardwords
logo
We are pleased to present our new Brand Guidelines for Bath and Body Works. As you know, Bath and Body Works is more than a bran name. It represents a unique spirit and tradition known for our passionate commit-ment to giving customers the highest relax experiences and private moment, while relieving the stress.
The guidelines art the result of a comprehensive explo-ration of the many ways in which when we can increase the consistency of the visual communications associated with Bath and Body Works. A consistent application and implementation of these guidelines will help us build our ongoing efforts to com-municate our well-known core message of pleasure, relax, and renew.
I appreciate your participant, and look forward to seeing the new Brand Guidelines in use across Bath and Body Works enterprise.
1brand boardwords
logo
identity
plus
drops
infinite
x
We are pleased to present our new Brand Guidelines for Bath and Body Works. As you know, Bath and Body Works is more than a bran name. It represents a unique spirit and tradition known for our passionate commit-ment to giving customers the highest relax experiences and private moment, while relieving the stress.
The guidelines art the result of a comprehensive explo-ration of the many ways in which when we can increase the consistency of the visual communications associated with Bath and Body Works. A consistent application and implementation of these guidelines will help us build our ongoing efforts to com-municate our well-known core message of pleasure, relax, and renew.
I appreciate your participant, and look forward to seeing the new Brand Guidelines in use across Bath and Body Works enterprise.
1brand boardwords
logo
identity
colorprimary palettesecondary palette
2
primary palettesecondary palette
2 color 2We are pleased to present our new Brand Guidelines for Bath and Body Works. As you know, Bath and Body Works is more than a bran name. It represents a unique spirit and tradition known for our passionate commit-ment to giving customers the highest relax experiences and private moment, while relieving the stress.
The guidelines art the result of a comprehensive explo-ration of the many ways in which when we can increase the consistency of the visual communications associated with Bath and Body Works. A consistent application and implementation of these guidelines will help us build our ongoing efforts to com-municate our well-known core message of pleasure, relax, and renew.
I appreciate your participant, and look forward to seeing the new Brand Guidelines in use across Bath and Body Works enterprise.
=c28m2y0k0 =c64m13y0k0
campaignssubway poster
3
relaxrelaxbathandbodyworks .com/re lax
2 3We are pleased to present our new Brand Guidelines for Bath and Body Works. As you know, Bath and Body Works is more than a bran name. It represents a unique spirit and tradition known for our passionate commit-ment to giving customers the highest relax experiences and private moment, while relieving the stress.
The guidelines art the result of a comprehensive explo-ration of the many ways in which when we can increase the consistency of the visual communications associated with Bath and Body Works. A consistent application and implementation of these guidelines will help us build our ongoing eff orts to com-municate our well-known core message of pleasure, relax, and renew.
I appreciate your participant, and look forward to seeing the new Brand Guidelines in use across Bath and Body Works enterprise.
renewrenewbathandbodyworks .com/renew
refreshrefreshbathandbodyworks .com/refresh
campaignssubway poster
electronic media
website
4
electronic media
website
We are pleased to present our new Brand Guidelines for Bath and Body Works. As you know, Bath and Body Works is more than a bran name. It represents a unique spirit and tradition known for our passionate commit-ment to giving customers the highest relax experiences and private moment, while relieving the stress.
The guidelines art the result of a comprehensive explo-ration of the many ways in which when we can increase the consistency of the visual communications associated with Bath and Body Works. A consistent application and implementation of these guidelines will help us build our ongoing eff orts to com-municate our well-known core message of pleasure, relax, and renew.
I appreciate your participant, and look forward to seeing the new Brand Guidelines in use across Bath and Body Works enterprise.
4
specializedcampaigns
membership cardgift card
5
use of this card constitutes acceptance bythe member of the terms and conditions of
the band and body Insider program. This is not a credit card and is property of bath and body
works and must be returned upon request.
bath and body works.com
02820160628995
use of this card constitutes acceptance bythe member of the terms and conditions of
the band and body Insider program. This is not a credit card and is property of bath and body
works and must be returned upon request.
bath and body works.com
02820160628995
2 5We are pleased to present our new Brand Guidelines for Bath and Body Works. As you know, Bath and Body Works is more than a bran name. It represents a unique spirit and tradition known for our passionate commit-ment to giving customers the highest relax experiences and private moment, while relieving the stress.
The guidelines art the result of a comprehensive explo-ration of the many ways in which when we can increase the consistency of the visual communications associated with Bath and Body Works. A consistent application and implementation of these guidelines will help us build our ongoing eff orts to com-municate our well-known core message of pleasure, relax, and renew.
I appreciate your participant, and look forward to seeing the new Brand Guidelines in use across Bath and Body Works enterprise.
specialized campaigns
membership cardgift card
2 5We are pleased to present our new Brand Guidelines for Bath and Body Works. As you know, Bath and Body Works is more than a bran name. It represents a unique spirit and tradition known for our passionate commit-ment to giving customers the highest relax experiences and private moment, while relieving the stress.
The guidelines art the result of a comprehensive explo-ration of the many ways in which when we can increase the consistency of the visual communications associated with Bath and Body Works. A consistent application and implementation of these guidelines will help us build our ongoing eff orts to com-municate our well-known core message of pleasure, relax, and renew.
I appreciate your participant, and look forward to seeing the new Brand Guidelines in use across Bath and Body Works enterprise.
specialized campaigns
membership cardgift card
gift cardgift card
2 5We are pleased to present our new Brand Guidelines for Bath and Body Works. As you know, Bath and Body Works is more than a bran name. It represents a unique spirit and tradition known for our passionate commit-ment to giving customers the highest relax experiences and private moment, while relieving the stress.
The guidelines art the result of a comprehensive explo-ration of the many ways in which when we can increase the consistency of the visual communications associated with Bath and Body Works. A consistent application and implementation of these guidelines will help us build our ongoing eff orts to com-municate our well-known core message of pleasure, relax, and renew.
I appreciate your participant, and look forward to seeing the new Brand Guidelines in use across Bath and Body Works enterprise.
specialized campaigns
membership cardgift card
gift cardgift card
bathandbodyworks.com/gifts
gift card
bathandbodyworks.com/gifts
labels & packaging
labelspackaging
6
2 6We are pleased to present our new Brand Guidelines for Bath and Body Works. As you know, Bath and Body Works is more than a bran name. It represents a unique spirit and tradition known for our passionate commit-ment to giving customers the highest relax experiences and private moment, while relieving the stress.
The guidelines art the result of a comprehensive explo-ration of the many ways in which when we can increase the consistency of the visual communications associated with Bath and Body Works. A consistent application and implementation of these guidelines will help us build our ongoing efforts to com-municate our well-known core message of pleasure, relax, and renew.
I appreciate your participant, and look forward to seeing the new Brand Guidelines in use across Bath and Body Works enterprise.
labels & packaging
labelspackaging