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Baxendale IDEA - a new approach to innovation

Date post: 25-May-2015
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Baxendale conducts Research, Development and Innovation in health, energy and Big Data markets. This presentation outlines Baxendale IDEA, a scientific methodology for lean product and customer development.
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What’s your next big IDEA ? SM
Transcript
Page 1: Baxendale IDEA - a new approach to innovation

What’s your next big

IDEA ?

SM

Page 2: Baxendale IDEA - a new approach to innovation

2

• …complement existing innovation capability

• …connect customers as solution providers

• …unlock sources of funding for research and development

• …commercialise your existing innovations to generate new revenue

• …consolidate your position through continuous innovation

And Deliver …

• …innovations that solve pressing strategic objectives

Discover How to…

Page 3: Baxendale IDEA - a new approach to innovation

3

• RD&I: Research, Development and Innovation accelerator that makes useful energy, healthcare and ICT products and companies

• Lean science: Experiments to test product value and customer take-up

• IDEASM methodology: Agile, managed and stage-gated approach to fast product and customer development

• Employee-owned start ups: Rapid set up of enterprises with an embedded culture of continuous innovation

About Us

Page 4: Baxendale IDEA - a new approach to innovation

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1. Strategic Innovation Challenge

2. Agile Product & Customer

Development

3. Market Entry

Inavya 3-Step Innovation Process

Page 5: Baxendale IDEA - a new approach to innovation

5

Map strategic needs Vision possible solutions

Launch strategic innovation challenge

Step 1: strategic innovation challenge

Page 6: Baxendale IDEA - a new approach to innovation

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Realise your IDEA

• Identify most compelling innovation opportunity

• Develop Minimum Viable Product (MVP) quickly

• Experiment on value and growth propositions

• Act on evidence

Step 2: product & customer development

SM

Page 7: Baxendale IDEA - a new approach to innovation

7

Identify

Develop

Experim

ent

Develop

Identify

Identify

DevelopExperim

entMinimum Viable

Product(MVP)

Customer reference participants

Value created ?

Strategic Objectives met ?

Step 2: product & customer development

Act

Experiment

Act

Act

Inavya IDEA methodology

SM

Page 8: Baxendale IDEA - a new approach to innovation

8

Step 2: making MVPs at speed

225….Full-time scientists, engineers & consultants. Advanced science & engineering lab facilities.

#1….Won more FP7 research grants than any other organisation in the EU

Global….

Operations in United Kingdom, Italy, France, Luxembourg, Belgium, Poland, Spain, China & United States.

Page 9: Baxendale IDEA - a new approach to innovation

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Networks

Know-how

INNOVATION

Experience

Step 3: market entry

Page 10: Baxendale IDEA - a new approach to innovation

10

Inavya Leads

Page 11: Baxendale IDEA - a new approach to innovation

Realise your IDEASM


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