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Presenter :Deepak Kumar MandowaraMBA (AB) 1st year

Science For A Better Life……

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Introduction History Bayer Group of companies in India Vision & Values Strategic Objectives Facts about the company Board of Directors Products Competitors Corporate Social Responsibility Recent News Contact Address References

Contents

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Bayer CropScience is one of the world’s leading innovative cropscience companies in the area of :

1. Crop protection 2. Non agricultural pest control (Environmental Science ) 3. Seed and plant biotechnology (BioScience) Headquarter : Monheim (Germany) Total sales (2007) : EUR 5,826 million Employees at year end : 17,800

Introduction

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> In 1863 Fried.Bayer et comp. founded by Friedrich Bayer &Johann Friedrich in Weskott (Germany).

In 1893 World’s first synthetic insecticide, ‘Antinonnin’, launched In 1896 company was set-up in Mumbai in India

as Farben Fabrican Bayer AG. In 1951 first systemic insecticide ‘Systox’

(demeton) launched. In 1972 changing name- Bayer AG. In 1986 Hoechst acquires Nunza Vegetable seeds,

Healen (Neatherland), today a subsidiary of Bayer CropScience.

In 2002 Bayer CropScience formed through Bayer’s acquisition of Aventis CropScience.

History

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Bayer Group of Companies in India

Bayer CropScience Limited Bayer Pharmaceuticals Private Limited Bayer MaterialScience Private Limited Bayer BioScience Private Limited Bilag Industries Private Limited Bayer Polychem (India) Limited

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To be a leading partner in providing innovative products and combined solutions for the production of quality food, feed and fiber to meet the global challenges of tomorrow.

Vision

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Strategic Objectives

To achieve sustainable profitability

To leverage on active portfolio management

To foster industry leadership in innovation

To be most attractive employer in industry

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Facts about the company

• Total Income : Rs.8815.15 million• Profit : Rs.568.58 million• Export Turnover : Rs.1233.30 million • Net Current Assets : 2775.67 million• Number of Employees : 1,020• Expenditure on Employees : 673.89 million• Number of Shareholders : 21,180

Source : Based on Annual report 2006 of Bayer CropScience (www.bayergroupindia.com)

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Group Management Board

Werner WenningChairman of Board of Management of Bayer Group

Dr.Bernd Naaf

Head of Crop protection

Dr.Pascal Housset

Head of Environmental science

Dr.Alexander

Head of Research

Prof.Friedrich BerschauerChairman of Board of Management of Bayer CropScience

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Board of Directors

• Dr. Vijay Mallya — Chairman• Mr. Stephan Gerlich — Vice Chairman &

Managing Director• Mr. Sharad M. Kulkarni• Mr. Johannes M. Dietsch• Mr. A. K. Ravi Nedungadi• Mr. Raj Kaul• Ms. Christiane Kunze — Whole-time Director

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1. Crop Protection :

Insecticide : (Confidor, Admire, Calypso, Decis, Temik, Oberon)

Fungicide : (Antracol, Baycor, Folicur, Monceren)

Herbicide : (Atlantis, Basta, Topstar, Whip Super)

Seed Treatment : (Gaucho, Raxil)

Plant Growth Regulators : (Bayfolan zinc, Ehtrel, Panofix)

Products

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2.Environmental Science : Professional pest management :

Cockroach Gel, Maxforce ic Gel,

Responsar 2.45 SC, Solfac 050 EW, K-Othrine 2.5 SC, K-Obiol 2.5 WP Premise 30.5 SC, Bayer Advanced

Vector And Locust Control : Baytex 1000, Baytex Granules, Bi-Larv 25 WP, Solfac 10 WP, Kingfog1.25 ULV

Green Industry

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3. BioScience : Vegetable Seed

Nunhems

Agricultural Seed Arize ( rice seed )

SurPass Hybrids  (Cotton Seed)

Cereals & Oil seeds  

Pearl Millet (Bajra) 

Open Pollinated Research varieties of Mustard

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Top 6 Products

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Agrochemical sales of leading global companies

Company 2003 2004 2005 2006

Bayer (German) 5394 6120 6719 7023

Syngenta (Swiss) 5421 6030 6307 6617

BASF (German) 3569 4141 4097 4162

Dow (US) 3008 3368 3094 3153

Monsanto (US) 3031 3180 2910 3124

Dupont (US) 2024 2211 NA NA

(In US $ million)

Sources : sites of the different companies

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Company2006 seed salesUS $ millions

1. Monsanto (US) $4,028

2. DuPont (US) $2,781

3. Syngenta (Switzerland) $1,743

4. Groupe Limagrain (France) $1,035

5. Land O' Lakes (US) $756

6. KWS AG (Germany) $615

7. Bayer Crop Science (Germany) $430

8. Delta & Pine Land (US) (acquisition by Monsanto pending)

$418

9. Sakata (Japan) $401

10. DLF-Trifolium (Denmark) $352

Seed sales of leading companies

Source : Based on 2006 revenues of the companies

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• Syngenta (Switzerland)

• Monsanto (US)

• BASF (Germany)

• Dupont (US)

• Rallis India Ltd (India)

Major Competitors in Indian Pesticide industry

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Competitors in Indian Seed industry

• Mahyco

• Monsanto

• Ankur

• Namdhari seed

• Advanta

• Syngenta

• Indo-American

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Corporate Social Responsibility

Child Labour Eradication Emergency Response Young Environmental Envoy Program Education Water conservation & protection Site Neighbourhood

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Recent News

Initiate a new programme : “Elitia” “Seed to Harvest” concept Bayer launch ‘‘Bayer Cares project’’ Bayer CropScience plan to invest of EUR

3.4 billion in Research & Development through 2012.

Bayer Present ‘‘Young Environmental Envoy Program 2008’’.

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Contact address Bayer House,

Central Avenue, Hiranandani Gardens, Powai, Mumbai - 400076. Tel.: 022-2571 1234 Fax: 022-2570 0147

E-mail : shirin.balsara@bayercropscience.com

Website : www.bayer.co.in

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References • www.bayer.co.in• www.bayerindia.com• www.bayercropscience.com• www.business-standard.com• www.finencialexpress.com• www.bayergroupindia.com• www.domain-b.com• www.monsanto.com• www.bayer.com• www.basf.com• www.syngenta.co.in• www.dupont.co

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Top 10 Products Active Ingredient Major Brands Application Imidacloprid Confidor®, Admire® Insecticide, Gaucho®, Merit® Seed Treatment, Environmental Science Trifloxystrobin Flint®, Stratego®, Fungicide Sphere® Glufosinate Basta®, Liberty® Herbicide Clothianidin Poncho® Seed Treatment Tebuconazole Folicur®, Raxil® Fungicide, SeedTreatment Mesosulfuron-methyl Atlantis® Herbicide Fenoxaprop-P-ethyl Puma® Herbicide Deltamethrin Decis®, K-Othrine® Insecticide, Environmental Science Prothioconazol Proline® Fungicide Ethofumesate/PMP/DMP Betanal® Herbicide

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Six global competitors

Significant presence

See

ds p

latf

orm

Narrow/ alliances

None

Bayer CropScience

Monsanto

BASF

Dow

0%

DuPont

Crop Protection market share

25%

Syngenta

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Commitment to Sustainable Agriculture

Provision of appropriate information & guidance Education & training Multi-stakeholder partnerships & initiatives

Crop protection products Seeds: bred traditionally Plant biotechnology: input and output traits

Product R&D: human & environmental risk assessment

Manufacturing processes: efficient, resource conserving

Responsible product distribution, use & disposal

Innovative Agricultural

Technologies & Solutions

Product Stewardship:

a Life-Cycle Approach

Good Agricultural

Practices & Services

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Leadership of Bayer

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• Continued world market leadership in insecticides.

• Successful in fungicides markets.• Innovation and expertise in

herbicides.• number 1 in seed treatment.

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Commitment to Sustainable Agriculture

• Innovative Agricultural Technologies & Solutions.

• Product Stewardship : a Life-cycle Approach

• Good Agricultural Products & Services