“Bayo”= “dress” started out as a made-to-measure dress

shop in Makati. The need to expand grew bigger when

Bayo launched its ready-to-wear line. In 1992, the growing demand triggered the establishment of Lyncor, Inc., then a manufacturing firm, to support Bayo.

Brief history

Quality Merchandise. Quality Service. Reasonable Prices. Comfortable and world class shopping

experience. Fair labor

Philosophy

Advertising and Promotion HIGH

Pricing HIGH

Location MED

Merchandise Assortment HIGH

Store Design and Display MID

Customer Servive MED

Geographic

City/ Municipality:

Luzon, Visayas, MindanaoManila, Makati, Davao, Naga, Baguio, Zamboanga

Trinoma, Shangrila, Alabang Town Center, Festival, SM Mall of Asia, SM Sucat, SM Southmall, SM Marikina, Robinsons MetroEast, SM Fairview, Gateway, SM Masinag,

Robinsons Ermita, SM Megamall, Glorietta1, LCM, SM San Lasaro, SM City North Edsa, Robinsons Magnolia, Robinsons Galleria, Greenhills, Market! Market!, SM Fairview, Fesival, SM Aura, Greenbelt, Eastwood Mall, Ayala Terraces, Robinsons Palawnan, SM Baguio, SM Pampanga, SM Clark Pampanga, E-Mall Naga City, CB Mall Pangasinan, Marquee Mall, SM Sta. Rosa, SM Bacolod, Robinsons Bacolod, SM Cebu, Robinsons Place Iloilo, Dumaguete,

Ayala Cebu, Palawan, SM Davao, Chimes Davao, Tagum City, Zamboanga

Population Density: Urban/ Suburban

Market segmentation

Demographic

Age: 23-29

Gender: Female

Family Life Cycle: Single ( single parents, no children, young

married, separated )

Occupation: Young urban professionals ( students)

Market segmentation

Yellow Mint GreenWhiteDull Pink

T-Shirt P695

Navy Blue

OrangeGreenAcid Wash Blue

T-Shirt P495

Dark Blue w/ WS

Blue w/ WSLight Pink

w/ Pink Stripes

Yellow and WS

Blue and WS

Red and WS

WS=White Stripes

Sleeveless P445

Blue Gray T-Shirt P250

Basic

Basic

PICTURE COLOR CUT PRICE

Yellow Mint GreenWhite

Dull Pink

T-Shirt P695

Navy Blue

OrangeGreenAcid Wash Blue

T-Shirt P495

Basic

Dark Blue w/ WS

Blue w/ WSLight Pink w/ Pink Stripes

Yellow and WSBlue and WSRed and WS

WS=White Stripes

Sleeveless P445

Blue Gray T-Shirt P250

Basic

Blue GreenPink

Pants P995

Black Shirts P895

Black White Shorts P795

Basic

Blue GreenPink

Pants P995

Black Shirts P895

Basic

Black White Shorts P795

Gray Black

Orange T-shirt P895

Black White

3/4 Sleeves

Polo Shirt

P1095

White Long

Sleeves Blouse

P1095

Beige Blue

Long Sleeves

Polo Shirt P995

Black Yellow

Long Sleeves Blouse

P895

Black White

Open Button T-

Shirt P1095

Casual (TOPS)

Multicolored ¾ shirt P995

Pastel Blue with Baby Pink

Shirt P795

Orange Black Shirt P895

Orange Shirt P795

Casual (TOPS)

Multicolored ¾ shirt P995

Pastel Blue with

Baby Pink

Shirt P795

Casual (TOPS)

PICTURE COLOR CUT PRICE

Orange Black Shirt P895

Orange Shirt P795

Gray Black

Orange T-shirt P895

Black White

3/4 Sleeves

Polo Shirt

P1095

Casual (TOPS)

White Long

Sleeves Blouse

P1095

Beige Blue

Long Sleeves

Polo Shirt

P995

Casual (TOPS)

Black Yellow

Long Sleeves Blouse

P895

Black White

Open Button T-

Shirt P1095

Casual (TOPS)

Casual (TOPS)

Orange with whiteBlack with white

Button down

polo shirt P995

Casual (BOTTOMS)

Black

Straight Leg Jeans:

Traditional cut with a straight

narrow leg that does

not flare at the ankles

P1195

Blue White

Tight/Skinny: A close fit

throughout the leg

P1095

Cool gray Dark Blue

Straight Leg Jeans:

Traditional cut with a straight

narrow leg that does

not flare at the ankles

P795

Prussian BlueBlue gray

High rise Short-shorts

P795

Blue-violetPnk

Light Blue

Yellow

Tapered Leg: Jeans

narrow towards

the ankle

P1095

Casual (BOTTOMS)

PICTURE COLOR CUT PRICE

Black

Straight Leg Jeans: Traditional cut with a straight

narrow leg that does

not flare at the ankles

P1195

Blue White

Tight/Skinny: A close fit

throughout the leg

P1095

Casual (BOTTOMS)

Cool gray Dark Blue

Straight Leg Jeans: Traditional cut with a straight

narrow leg that does

not flare at the ankles

P795

Prussian Blue

Blue gray

High rise Short-shorts

P795

Casual (BOTTOMS)

Blue-violetPnk

Light Blue

Yellow

Tapered Leg: Jeans

narrow towards

the ankle

P1095

Trendy

Blue Yello

w Whit

e Black

Blouse P995

Orange

with print

Blouse P995

Yellow Blue

OrangeRed

Black checkere

d

Blouse P885

Blue Polo P995

Old Rose and Black Polo P1045

Gray and tan

(also comes in black & gray)

Dress P1295

Printed black (also comes in

blue green)

Dress P1245

Trendy

PICTURE COLOR CUT PRICE

Blue Yellow White Black

Blouse P995

Orange with print

Blouse P995

Trendy

Yellow Blue

OrangeRed

Black checkere

d

Blouse P885

Dark BlueLight Blue

Polo P995

Trendy

Old Rose and

Black Polo P1045

Gray and tan

(also comes in black & gray)

Dress P1295

Trendy

Printed black (also comes in

blue green)

Dress P1245

Trendy (TOPS)

Accessories

BrownChocolat

e N/A P1299-

2300

BrownOrange

RedGreenBeigeBlack

N/A P599

RedTealGold

N/A P599

RedBlueDark Blue

Black

N/A P899

RedPinkBlack

OrangeBlue

Yellow

N/A P399

YellowBlack N/A P2300

Accessories

PICTURE COLOR CUT PRICE

BrownChocolat

e N/A P1299-

2300

BrownOrange

RedGreenBeigeBlack

N/A P599

Accessories

RedTealGold

N/A P599

RedBlueDark Blue

Black

N/A P899

Accessories

RedPinkBlack

OrangeBlue

Yellow

N/A P399

YellowBlack N/A P2300

Denim

Light Blue

Long Sleeves Button Down Dress

P1195

Blue Jacket P1095

Light Blue

Long Sleeves Button Down Dress

P1095

Blue ¾ blouse P1095

Dark Blue

Long Sleeves P995

Denim

PICTURE COLOR CUT PRICE

Light Blue

Long Sleeves Button Down Dress

P1195

Blue Jacket P1095

Denim

Light Blue

Long Sleeves Button Down Dress

P1095

Blue ¾ blouse P1095

Denim

Dark Blue

Long Sleeves P995

http://bayo.com.ph/ http

://www.scribd.com/doc/60472086/Bayo-Company-Final

http://www.gti.com.ph/2011/03/bayo-increases-efficiency-with-retail-pro/

http://www.marketing-interactive.com/bayo-unica-hija-merger-revealed/