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8/9/2019 BBA 3006 Industrial Marketing (Assignment)
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BBA 3006
INDUSTRIAL MARKETING
TAN WAH TIONG
940928-14-5531
201565
LOH YONG CHIANG
DECEMBER 2014
NO DETAIL PAGE
1.0 C!"#!" 1
2.0 I!"$%&'"(! 2
3.0 B%)
- TASK 1
- TASK 2
3-16
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- TASK 3
- TASK 4
- TASK 5
4.0 R#*#$#!'#+ 1,
2.0 Introduction
I!%&+"$( /$#"(! $ &+(!#++ " &+(!#++ /$#"(! (+ "# /$#"(!* %+ !%
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!! + &+(!#++-"-&+(!#++ B2B /$#"(! (+ $!' * '//&!('"(!+ !%
+#+ "" +7#'((:#+ (! 7$(%(! %+ !% +#$('#+ " "#$ &+(!#++#+ $"#$ "! "
(!%((%& '&+"/#$+
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3.0 Body
3.1 Task 1
Types o Product Lines Deined
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3.2 Task 2
Ar!u"ent or and a!ainst t#e use o $usiness product porto%io
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3.3 Task 3
&ey c#aracteristics and types o $usiness $uyer
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3.3 Task '
Ne( Product de)e%op"ent process
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