Summary Points
• Book at Bedtime reach has been fairly steady over time while
the programme’s share tends to fluctuate more. The most
recent quarter brought in an audience of 1.2m/19.7% share.
• Audience appreciation has increased across the year to 77
but is still below the Radio 4 average.
• The programme has gradually lost younger listeners across
the years and skews older and more female than the Radio 4 average.
• Almost half of all listening to the programme is now done
digitally (DAB: 34.9%/ Online: 9.8%)
Slide 2
Av. Hrs per listener:
00:34
Share of listening:
20%
Weekly Reach (000’s):
1,212
Proportion who
also listen to: The World Tonight Mon-Fri 22.00-
22.45: 88% Various Mon-Fri 23.00-23.30: 74%
Today in Parliament Mon-Fri
23.30-24.00: 54%
Proportion who
listen every day:
12%
AI average:
77
Highest day of
reach:
Wednesday
(602)
Slide 3
SN
AP
SH
OT
– B
oo
k a
t B
ed
tim
e: M
on
-Fri , 2
2.4
5-2
3.0
0
Source: RAJAR Q1 2017 15+/Pulse
Average age:
63 Proportion target
audience:
(35-54 ABC1) : 14%
37% 63%
18
.9
18
.4
21
.0
19
.1
18
.4
18
.1
18
.1
19
.7
16.5
17
17.5
18
18.5
19
19.5
20
20.5
21
21.5
Q2 15 Q3 15 Q4 15 Q1 16 Q2 16 Q3 16 Q4 16 Q1 17
1,264 1,209 1,213
1,131 1,185 1,218
1,171 1,212
105011001150120012501300
0
0.5
1
1.5
Share % Reach (000s)
Slide 5
Reach has remained fairly steady since the start of 2016
with the most recent quarter bringing in 1.2m/19.7% share
Source: RAJAR Q1 2017 15+
Source: Pulse Panel
75
77
80 81
2015 2016
Book at Bedtime
Radio 4 Average
The show’s appreciation (AI) falls below the
Radio 4 average but has seen a +2pt increase in
the last year to 77 Appreciation Index
00:34 00:31 00:32
00:36 00:34
00:26 00:29
00:36
Adults 15+ 15-34 35-54 55+
Q1 16 Q1 17
Slide 7
While time spent per listener is stable for the total
audience, there has been a -5 minute decline
among 15-34s in the last year
Ave. hours per listener
Source: RAJAR Q1 2017 15+
0
200
400
600
800
1000
1200
1400
22:15 22:30 22:45 23:00 23:15
Q1 2016
Q4 2016
Q1 2017
In Q1 17 audiences dropped off slightly towards
the end of the programme
Slide 8
Reach (000s) Book at Bedtime Mon-Fri , 22.45-23.00
Source: RAJAR Q1 2017 15+
The audience skews more well off: 70% are ABC1
Radio 4 Average: 74.6% ABC1
The programme attracts a more female audience:
62%
Radio 4 Average: Male: 51.1%, Female: 48.9%
70%
30%
ABC1
C2DE 2%
4%
7%
13%
24%
50%
15-24 25-34 35-44
45-54
55-64
65+ 38%
62%
male
female
The audience skews 65+: 50% are 65+
Radio 4 Average: 36.5% aged 65+
The audience to Book at Bedtime is more female (62%) and older (50% are 65+) than the R4 average
Source: RAJAR Q1 2017 15+
Slide 11
Reach to the 55+ audience sees a marginal
upward trend over time while reach amongst
35-54s has gradually fallen
50 200
921
0
200
400
600
800
1000
1200
Q2
2007
Q3
2007
Q4
2007
Q1
2008
Q2
2008
Q3
2008
Q4
2008
Q1
2009
Q2
2009
Q3
2009
Q4
2009
Q1
2010
Q2
2010
Q3
2010
Q4
2010
Q1
2011
Q2
2011
Q3
2011
Q4
2011
Q1
2012
Q2
2012
Q3
2012
Q4
2012
Q1
2013
Q2
2013
Q3
2013
Q4
2013
Q1
2014
Q2
2014
Q3
2014
Q4
2014
Q1
2015
Q2
2015
Q3
2015
Q4
2015
Q1
2016
Q2
2016
Q3
2016
Q4
2016
Q1
2017
15-34 35-54s 55+ Linear (35-54s) Linear (55+)
Reach (000s) by age groups for Book at Bedtime Mon-Fri , 22.45-23.00
Source: RAJAR Q1 2017 15+
0
200
400
600
800
1000
1200
1400
22:15 22:30 22:45 23:00 23:15
At Home
In A Car/Van/Lorry
At Work/Elsewhere
At home listening is strongest during the first part
of the programme
Slide 14
Reach (000s) Book at Bedtime Mon-Fri , 22.45-23.00
Source: RAJAR Q1 2017 15+
Slide 15
There have been large increases in DAB and Online
listening, now accounting for almost half of listening
DAB
AM/FM
Online
2014: 61%
2017: 53.7%
2014: 28.4%
2017: 34.9%
2014: 3.4%
2017: 9.8%
Source: RAJAR Q1 2017 15+