Slide 1

BBC Radio 2 Sat, 21:00-22:00 6 month weighted data

Key take outs

Slide 2

o Reach and share had shown some growth in 2018 but in more recent quarters,

there has been a decrease in both to 227k/8.2% share.

o Average time spent per listener is stable overall at a good 43 mins.

o The age of the listener is considerably older (61% aged 55+ vs 50% for R2 overall) and more female than the station average (57% vs 50% for R2).

o Not surprisingly, given the slot time, most listening occurs at home, but a significant quarter of listening is done on the move ‘in car’.

o Analogue listening still dominates, but has declined since 2016 with listening via a DAB radio on the up.

Note: Sample sizes are small so use data with caution.

Av. Hrs per listener:

00:43

Share of listening:

8.2%

Weekly Reach (000’s):

227k

Proportion who also listen to:

The Rock Show Sat 20.00-21.00: 66%

Craig Charles House Party Sat 22.00-24.00: 44%

Slide 3

SN

AP

SH

OT

: Sa

t, 2

1:0

0-2

2:0

0

Source: RAJAR Q1 2019 15+

Average age:

56 Proportion target

audience:

(35-44): 9%

43% 57%

Slide 4

Live radio listening

performance

7.6

6.8

7.7

7.3

8.7

9.0

8.7

8.2

0

1

2

3

4

5

6

7

8

9

10

Q2 17 Q3 17 Q4 17 Q1 18 Q2 18 Q3 18 Q4 18 Q1 19

227 224 241 214 261 278 252 227

0

100

200

300

0

0.5

1

1.5

Share % Reach (000s)

Slide 5

Reach and share had shown some growth in 2018 but in more recent quarters, there has been a decrease in both to 227k/8.2% share

Source: RAJAR Q1 2019 15+

00:43

00:48

00:41

00:43

00:45

00:41

Adults 15+ 35-54 55+

Q1 18 Q1 19

Slide 6

Time spent is stable overall, with a marginal decrease in listening among younger 35-54

Ave. hours per listener

Source: RAJAR Q1 2019 15+

0

50

100

150

200

250

20:45 21:00 21:15 21:30 21:45 22:00 22:15

Q1 2018

Q4 2018

Q1 2019

Marginal decrease in listeners across the show and

some decline vs previous quarters

Slide 7 Source: RAJAR Q1 2019 15+

Reach (000s) Sat, 21:00-22:00

Slide 8

The Audience

The audience skews

more well off:

53% are ABC1

The programme

attracts a more

female audience:

43% vs 57%

53% 47%

6%

7%

9%

17%

29%

32% 43%

57%

The audience skews

older:

61% are 55+

The audience is more female, less affluent and older than the station average

Source: RAJAR Q1 2019 15+

male female

15-24

25-34

35-44

45-54

55-64

65+

ABC1

C2DE

Radio 2: 50/50 Radio 2: 35-44: 13% 45-54: 23% 55-65: 22% 65+: 28%

Radio 2: 61% ABC1

Slide 10

Some loss in audience among younger target (35-54).

Audience reach is driven by the 55+

30

91 59

166 162

138

0

20

40

60

80

100

120

140

160

180

Q2

2009

Q3

2009

Q4

2009

Q1

2010

Q2

2010

Q3

2010

Q4

2010

Q1

2011

Q2

2011

Q3

2011

Q4

2011

Q1

2012

Q2

2012

Q3

2012

Q4

2012

Q1

2013

Q2

2013

Q3

2013

Q4

2013

Q1

2014

Q2

2014

Q3

2014

Q4

2014

Q1

2015

Q2

2015

Q3

2015

Q4

2015

Q1

2016

Q2

2016

Q3

2016

Q4

2016

Q1

2017

Q2

2017

Q3

2017

Q4

2017

Q1

2018

Q2

2018

Q3

2018

Q4

2018

Q1

2019

15-34 35-54s 55+

Source: RAJAR Q1 2019 15+

Reach (000s) by age groups Sat, 21:00-22:00

Slide 11

Listening by platform and

location

70% 23% 7%

The majority of listening is at home, but nearly a quarter of listening is done on the move ‘in car’

Source: RAJAR Q1 2019 15+

0

20

40

60

80

100

120

140

20:30 20:45 21:00 21:15 21:30 21:45 22:00 22:15

At Home

In A Car/Van/Lorry

At Work/Elsewhere

Listening at home peaks at the beginning of the

programme whilst in car and at work listening is smaller

and more steady across the programme

Slide 13 Source: RAJAR Q1 2019 15+

Reach (000s) R2 Sat, 21:00-22:00

Slide 14

Listening via analogue is falling whilst DAB listening is on the up

DAB

AM/FM

Online

2016: 68.5%

2019: 55.3%

2016: 20.5%

2019: 36.9%

2016: 5.2%

2019: 4.7%

Source: RAJAR Q1 2019 15+

Slide 15