BBC Sports AppMIKE VAUGHN & NATE KAIB
What is the BBC
British Broadcasting Company Provides the latest and
breaking news stories to the United Kingdom and surrounding areas
This is similar to our CNN
Actual BBC Sports App
1st Sports App produced by the BBC
Reasons for App to be launched Appeal to international audiences
Increasing tendency for fans to use Smartphones
Popularity for BBC
Remaining leader in news for the UK
What the App Offers
Content of the App Customizable menu
Live Scores
Stats
Schedules
Standings
Commentary
News within sports
What Sports are Covered
Mainly used for English Premiere Soccer League This is the most popular sport
Formula One Auto Racing
Rugby
Golf
Cricket
Tennis
Other Major International Sporting Events
And Many Others
S.W.O.T.
Strengths Simple to navigate
Large variety of sports
Free
Customizable
Kept up to date
Weakness Only live scoring up dates for
soccer
Lots of other apps on the market similar
Not popular outside of UK
Cannot set alerts for international teams
Automatically shares data with BBC
S.W.O.T.
Opportunities Sports is a large market
Untapped U.S. market
Associated with one of the worlds largest news companies
Easily capable of expanding its reach
Only a few up dates away from covering all sports
Threats App has been known to crash
Lots of competition
Not marketed well to other regions
Highlights sometimes don’t load
Only offered in one language
Who Can Download the App
Iphone
Ipad
Ipod Touch
Android
Kindle