RESEARCH PROJECT: CASE STUDY OF MEDIA COMPANY

Sarita chander

BIG CENTRE TV

• Big Centre TV is a local TV channel for Birmingham, Walsall, Wolverhampton, Solihull and The Black Country. It broadcasts on Freeview channel 8 in the UK.

• The station was launched at 6pm on the 28th February 2015.• Proceeded by a test card and music, ending with the

Electric Light Orchestra's "Mr. Blue Sky". Opening night programming included an hour-long introduction to the channel, a special edition of the station's news programme The Midland, a 1981 episode of Crossroads and coverage of an ice hockey league match. These were aired alongside two of the station's feature programmes, Life Stories and Project M.

MEET THE TEAM

Mike PrinceDirector of Programmes, Birmingham born and raised. 45 years plus in broadcast TV in a number of on-screen, production and management roles. Formerly with ATV, Central Television and several other ITV companies. Former Chief Executive of Winchester Television. Creator, producer and sales distributor of children’s programmes with international success

Chris PerryChannel Director, born and raised in The Black Country. Writer, TV historian, publisher and owner of Kaleidoscope Publishing and Kaleidoscope Archive. Consultant and programme maker for the BBC, ITV and British Film Institute. Former Head teacher and Deputy Head teacher .

Clare BramleyCommercial Director, Cotswolds-based former CEO of Canis Media, COO Comux UK, Head of Media Marketing at British Telecom Clare has launched and managed dozens of TV channels and is an award-winning TV news producer.

Bob HallHead of News and Sport, former Central TV sports presenter Bob has worked for the BBC, ITV, ITN and Channel 4 on all the major sports shows since the early-1980s. He is best-known to viewers across the UK for his work as a football reporter on many networked ITV sports shows.

Nick TidayHead of Sales, from Warwickshire, and formerly with Wedding TV, Bride Click, Horse & Country TV and GCAP Media he has over 10 years media sales experience in a leadership role that covers TV, Digital and Print. Nick specialises in connecting niche audiences to media outlets.

Jennifer MeierhansSenior Producer and Presenter, a Shropshire native and a new face to Midlands TV viewers but no stranger to the region’s news. Jennifer qualified as a journalist at the City of Wolverhampton College, and within four years had risen to chief reporter at her hometown newspaper - the Shropshire Star.

KALEIDOSCOPE TV

• Kaleidoscope TV Ltd is a privately held company registered in the UK. It is owned by Chris Perry, Mike Prince and Gordon Haddock.

• Ofcom-licensed in the year of 2014 and it then launched in February 2015. It is owned by Kaleidoscope TV Ltd, and headquarters are at Walsall Studio School in the West Midlands. The studio school is a key partner for Kaleidoscope TV.

• Catered for 14-19 year olds, it allows young people to achieve industry-recognised qualifications, build relationships with employers and get into employment or higher education which is university.

• Big Centre TV utilises the school’s state-of-the-art technical facilities and students train alongside experienced TV broadcasters professionals.

• The channel is the largest UK local channel outside London. It is transmitted from the Sutton Coldfield and Brierley Hill antennae to an estimated audience of 2.3m viewers on Freeview. That is its primary broadcast platform. The channel offers a wide range of genuinely local content featuring live news, sport, entertainment and children's programmes. The channel is a commercial entity, offering local and national advertisers and brands an integrated range of audience engagement and opportunities.

SCHEDULING

AUDIENCE FEEDBACK/REVIEWS

“You need to retune your TV to pick

up the new channel, not worth it

though, considering they had a build

up to 6pm, the trash they put out at

6pm was amateurish at best”“I gave it 10 mins then got bored and turned it off, went back later, got crossroads! Wont be going back anytime soon.”

“All new TV is slow to take off and

this was no different. I expected it

to hit the ground running, but it w

as

painfully slow over intellectualised

and self indulgent”

“All the best I hope it’s a success.”

EVALUATION

BBC TV• The BBC is the world's leading public service

broadcaster. Its mission is to enrich people's lives with programmes that inform, educate and entertain it was established by a Royal Charter. The BBC is a public service broadcaster funded by the licence fee paid by UK households. They use the income from the licence fee to provide services which include 10 national TV channels plus regional programming, 10 national radio stations, 40 local radio stations and an extensive website.

• BBC World Service broadcasts to the world on radio, TV and online, providing news and information in 27 languages and world service English language. They also have a commercial arm, BBC Worldwide as well as a number of other commercial ventures. Profits from these activities are returned to the BBC for investment in new programming and services.

Most of the BBC's services in the UK are funded from income from the licence fee:

• 10 national television channels (BBC One, BBC Two, BBC Three, BBC Four, CBBC, CBeebies, BBC News, BBC Parliament, BBC Alba, BBC HD)

• BBC Red Button interactive TV

• 10 national radio stations (Radio 1, 1Xtra, Radio 2, Radio 3, Radio 4, Radio 4 Extra, Radio 5 Live, 5 Live Sports Extra, 6 Music, BBC Asian Network)

• National TV and radio services for Scotland, Wales and Northern Ireland, and over 40 local radio stations for England

• BBC Online

• BBC World Service

Around the world, there are separate commercial ventures whose profits help fund BBC public services, including BBC Worldwide, and BBC World News.

BBC - MEET THE TEAM

Tony Hall Tony Hall is the 16th Director-General of the BBC.The Director-General is the Chief Executive Officer of the BBC, its Editor-in-Chief. He chairs the BBC's Executive and Executive Team.The DG is the editorial, operational and creative leader of the BBC, with responsibility for a global workforce running services across television, radio and online. The BBC is UK-based international public service broadcaster, the world's oldest national broadcasting organisation.

Helen BoadenHelen has overall responsibility for BBC Radios 1, 2, 3, 4, and the BBC digital radio stations 1Xtra, 6Music, BBC Radio 4 Extra, and Asian Network.She also oversees the BBC Performing Groups, the BBC Proms, classical music & performance television, factual radio and radio drama production. BBC Radio produces outstanding creative content across all its networks on a daily, reaching 67% of the population. Much of BBC Radio's output is made available for 30 days catch-up on BBC iPlayer Radio.

Danny CohenDanny oversees the BBC’s four main channels: BBC One, BBC Two, BBC Three, and BBC Four in addition to BBC iPlayer, and online content for BBC Television.He also oversees the Drama, Entertainment, Knowledge and Comedy genres and BBC Films. His responsibilities also include the BBC Television archive and BBC Productions, Europe’s largest television production group.BBC Television output was watched by 99.6% of the UK population for a period of at least 15 minutes in 2013. On average, people in the UK watch for almost nine hours a week.

James HardingJames oversees the BBC’s News and Current Affairs programming.BBC News is the largest broadcast news operation in the world providing trusted news and analysis to audiences in the UK and internationally.More than 80% of UK adults consumed BBC news each week across television, radio and online in 2014. The division's workforce produces output across Network News, English Regions and the World Service Group.

AUDIENCE

SCHEDULES

FEEDBACK AND REVIEWS