Vol. 35 No. 51 December 18, 2017 $1.00 A Weekly Space Coast Business Magazine with Publishing Roots in America since 1839
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Please see Residence Inn Marriott & Courtyard by Marriott, page 23
By Ken Datzman
Times are good for hoteliers. Business
travel is up, rooms are filling up and
Florida’s $110 billion tourism industry is
strong. A record 60.7 million people
visited the Sunshine State during the
first six months of the year, through air
and vehicle travel.
“It’s been a very good year for our two
hotel properties,” said industry veteran
Jim Ridenour, who is the dual general
manager for the 133–room Residence Inn
Marriott in Melbourne and the 146–room
Courtyard by Marriott in West
Melbourne.
“The Courtyard in West Melbourne
has not had a year like 2017 since 2004–
2005. The Courtyard stood up to Hurri-
cane Irma. It lost only one room for a
couple of days. A lot of business com-
pressed into the Courtyard. It has not had
a slow day since Irma left town.”
He said the market segment mix for
the two hotels is 55 percent leisure and
45 percent corporate.
Ridenour, a former U.S. Air Force pilot
who served in Vietnam, started his post–
military career with Marriott Interna-
tional in 1993. He will be marking his
25th year with the company in 2018.
Sitting on many community boards,
Ridenour is a graduate of Ball State
University with a bachelor’s degree in
education. He has a master’s degree in
personnel management from Central
Michigan University. Ridenour retired as
a colonel in 1992 from the Air Force.
He began as a front–desk associate at
the Courtyard by Marriott in West
Melbourne and rose through the ranks to
his current position.
Many of the associates he recruited to
work through the years for the company
have carved out careers with Marriott.
Today, the management team for the two
hotels is built around a talented group of
University of Central Florida graduates.
The team includes: Julie Braga, the
assistant general manager for the
Courtyard in West Melbourne; Melanie
Paske, the operations manager for the
Residence Inn in Melbourne; Chiara
Kafer, the events specialist for the two
hotels; and Eric Braga, Julie Braga’s
husband, the chief engineer for the two
hotels.
“I have been with the Residence Inn in
Melbourne since 2008, working as a
front–desk associate and then as front–
desk supervisor,” said Paske, who earned
her bachelor’s degree from UCF’s Rosen
School of Hospitality Management,
ranked as one of top institutions of its
kind in America.
“I have worked for Marriott for 11
years. I started at Marriott’s Vacation
Club at the Grand Vista in Orlando, off
International Drive. Marriott is a great
company to work for, with all types of
opportunity to advance in your career.”
Marriott International recently
unveiled the company’s three–year
growth plan, which includes opening
roughly one hotel “every 14 hours around
the world.”
Julie Braga has worked for Marriott
for 19 years, following her graduation
from UCF. “It’s been a great career. Jim
The Residence Inn Marriott in Melbourne and the Courtyard by Marriott in West Melbourne are seeing solid growth as the U.S. lodging industry is enjoyingsome of its best times. Looking ahead to 2018, the economic momentum is expected to remain strong. From left, the team includes: Chiara Kafer, dualevents specialist; Melanie Paske, operations manager, Residence Inn; Jim Ridenour, dual general manager; Eric Braga, dual chief engineer; and JulieBraga, assistant general manager, Courtyard. The are all University of Central Florida graduates. The odd–man out is Ridenour, a U.S. Air Force Vietnamveteran and graduate of Ball State University. They are at the Residence Inn.
BBN photo — Adrienne B. Roth
Marriott brands shine as hotel–occupancy demand stays on track
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Jet–engine furniture fires up holiday giving;guide to cool, useful gifts from race team
Bet the person on your holiday shopping list who
allegedly “has everything” doesn’t have what Shock
Diamond Designs is offering.
The Palm Bay–based company makes furniture,
household goods, jewelry and more out of old jet engines
and race car parts. A unique amalgamation of DIY cool,
adaptive reuse and steampunk artfulness, Shock
Diamond Designs’ table, for example, uses a decommis-
sioned General Electric J–85 turbojet engine as its base.
The products are the brainchild of Brian Tocci, 25,
who has a bachelor’s degree in aerospace engineering
and later this month will receive his MBA from Florida
Institute of Technology. His day job is director of
operations at Larsen Motorsports, a Florida–based
company operating four jet dragster race teams.
“I love building stuff, whether a race car or furniture,”
Tocci said. “With these extra parts, we decided to reuse
them and not scrap them. So this gives me another
outlet to be creative while putting these items to good
use.”
A table or clock, a business card holder or lamp,
earrings or a necklace, there are unique items for all
interests and price ranges. Find more at
www.ShockDiamondDesigns.com.
Still have more people on your list? Larsen
Motorsports co–founders Elaine and Chris Larsen have
their own gift suggestions, and they are, not surprisingly,
perfect for the automobile enthusiast in the family — or
even just the drivers.
Consider updating or adding to the essentials: jumper
cables, tire pressure gauge (doesn’t have to be the digital
style), car care detail kit, flashlight for the glove box, a
sunshield, or even a full–car cover.
Thinking about safety? Maybe a seatbelt cutter or
emergency hammer for smashing out a window, or a
first aid kit.
And there are always great deals this time of year on
tools. Consider a basic tool kit that has screw drivers,
socket wrenches, a hammer and other items.
“If you are a car owner, we recommend having these
essential things,” said Chris Larsen, Larsen Motorsports’
head crew chief. “They will look great under your
Christmas tree and even better in your car or garage.”
Ronstrom’s annual Santa Food Driveat First Photo Studio in Cocoa Beach
For the past 20 years, Karl Ronstrom at First Photo
Studio in Cocoa Beach has been collecting food for Santa.
Specifically, Ronstrom will take your picture with Santa
in trade for a donation of a bag of canned food or a $10
cash donation (two photos per donation). He will also
take checks made out to the House of Hope. These
donations will go to the House of Hope on Merritt Island,
the First Methodist Church and other organizations.
The Santa Food Drive will be held Dec. 15–16 and
Dec. 22–23 at First Photo Studio, 18 N. Brevard Ave. in
Cocoa Beach. The hours are 3–6 p.m. on Fridays and 10
a.m. to 2 p.m. on Saturdays. The First Photo Studio
phone number is 799–2535.
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Florida Institute of Technology is accredited by the Southern Association of Colleges and Schools Commission on Colleges to award associate, baccalaureate, master’s, education specialist and doctoral degrees. Contact the Commission on Colleges at 1866 Southern Lane, Decatur, Georgia 30033-4097 or call 404-679-4500 for questions about the accreditation of Florida Institute of Technology. Florida Institute of Technology does not discriminate on the basis of race, color, religion, sex, national origin, genetic information, sexual orientation, gender identity, disability, protected veteran status or any other protected minority in the admission of students, administration of its educational policies, scholarship and loan programs, employment policies, and athletic or other university sponsored programs or activities. Contact the Title IX Coordinator at 321-674-8700. MK-658-1117
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PUBLISHERAdrienne B. Roth
EDITORKen Datzman
SPECIAL PROJECTS EDITORBill Roth
Brevard Business News is published every Monday byBrevard Business News Inc. Bulk Rate postage is paid atMelbourne, FL and Cocoa, FL. This publication servesbusiness executives in Brevard County. It reports onnews, trends and ideas of interest to industry, trade,agribusiness, finance, health care, high technology,education and commerce.
Letters to the Editor must include the writer’s signatureand printed or typed name, full address and telephonenumber. Brevard Business News reserves the right to editall letters. Send your letters to: Editor, Brevard BusinessNews, 4300 Fortune Place, Suite D, West Melbourne, FL,32904, or email [email protected].
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When you’re an athlete, acquiring tunnel vision is a
skill that must be constantly mastered because one slip
and it could be game over for you or your team. So what
goal is your vision focused on?
Tunnel vision can benefit everyone in the right situa-
tions.
Focus on the task at hand and everything will take care
of itself, right? Sounds easy enough.
But there’s always distractions to plague your vision,
such as staying up too late, partying, eating unhealthy
foods, paying no attention to the controllable things that
can affect your performance on the field.
Two years after transitioning out of athletics, I realize
that my goal now at the end of the tunnel isn’t as clear and
the “distractions” aren’t as obvious or as easy to fix as a
simple switch of my diet.
I have been fortunate at UCF to be part of the DeVos
Sport Business Management Program, athletics and the
President’s Leadership Council. I feel like I’ve personally
come a long way.
I’ve constantly pushed myself through each application
process because I thought I could add value to these
organizations. My tunnel vision now is serving the
transformation of a student–athlete through personal and
professional development.
Through my tunnel vision I have acquired the urge to
want to gain more knowledge, not only from an athletic
point of view, but from a university involvement to help me
achieve my goal. I realize I have been given numerous
opportunities, to educate others about the side of athletics
the camera doesn’t always show, to hang with kids at the
Florida Hospital for Children, to help a student–athlete
land a job or internship post–collegiate career. I’ve gotten
to be a part of those things and share with others about
how stepping outside of ourselves and being appreciative of
the lane that has been assigned to us can silence the self–
doubt we all face when approaching new situations or
meeting new people.
Sometimes those self–doubts emerge after meeting new
colleagues: “Hey, my name is so–and–so and I am the
president of this big–time organization on campus. (My
self–doubt starts creeping in.) “I am involved with this and
that, where I organize this type of event for these types of
people.” (Fear.) “Upon completion of the program, I plan on
being the owner of this professional team.” (Insecurity.)
Accolade after accolade. Goals after goals. The words
would crank away and seemingly minimize how little I
thought I was doing now to achieve my end goals in life. I
start to think about other missed opportunities that I could
have been involved in along my journey.
Then it’s my turn in the introduction.
“Hello, my name is Christal Peterson and I am…”
(Maybe I should have studied harder, maybe I could’ve
been the president of an organization.) “…in the DeVos
Sport Business Management Program.” (Maybe I don’t
belong here. This is an elite group.) “And I am also the
graduate assistant of the Student–Athlete Welfare and
Development Office for UCF Athletics.” (Just cut my losses
now.)
All of these things go through my head every time an
introduction is made, but then usually something happens
towards the end of my wrap–up that catches attention.
Their response is something like: “Oh cool! That’s
amazing! So what is it that you exactly do?” or “I really
didn’t know that. I just learned something new!” or “I
would have never known any of that if it were not for you. I
can tell that you must really love what you do.”
After compliments and questions, my doubts and
insecurities start falling by the wayside, and what arises in
their place are words like grateful, pride and secure.
And just like that, things seem to click.
It’s so easy to be distracted by those around us who
seem to have it all together, when the feelings likely may
be vice versa.
So again, I say, stay in your lane and hone in on your
tunnel vision because no one can do what you do. Don’t
downplay your impact.
We are all constantly building and constantly evolving
into better versions of ourselves. It’s important that we all
check ourselves with methods or statistics that help keep
us focused when the distractions try to blur our visual
scope.
Whenever I am feeling overwhelmed with self–doubt,
anxiety or just confused as to why I feel like I am con-
stantly playing catch–up in comparison with those around
me, I just simply close my eyes and remember:
Down.
Take a deep breath.
Set.
Exhale.
And pop!
I’ve learned that tunnel vision can benefit everyone in the right situationBy Christal PetersonUCF Forum columnistUniversity of Central Florida
“You’ve got to stay in your lane.”
Close eyes.
“Focus on what you have to do and not on what
everyone else is doing.”
Take deep breath.
“You’ve got to have tunnel vision, if you want to be
great.”
Exhale.
“Now. Down, set…and pop!”
After my UCF track career, these are some of the
reminders I still focus on from time to time since hanging
up my spikes to pursue a different career route. I recall
those reminders when my anxiety is high and I need to put
things into perspective. Ask those people you consider
successful, and their usual message is: Block out all
distractions when in the pursuit of a goal.
Christal Peterson is a graduate student inUCF’s DeVos Sport Business ManagementProgram and a member of the President’sLeadership Council. She can be reached [email protected].
The 28th annual Port St. John Christmas Parade set Dec. 16
“Happenings Newsletter” of Port St. John and Parrish Medical Center are sponsoring the 28th annual Port St. John
Christmas Parade at 11 a.m. on Saturday, Dec. 16. The theme this year is “The Reason for the Season.” The parade route
will be along the east–bound lane of Fay Boulevard, beginning at Waterloo Avenue, just east of the Kangaroo station,
across from Fay Park, and ending at Carole Avenue. Spectators “are asked not to stand in the median area for safety
reasons and because several floats face the south sidewalk side only.” Judging will take place at Manila Avenue and
awards will be handed out at Fay Park after the parade. Because of the parade, Fay Boulevard will be closed on Dec. 16
from Pleasant Avenue to Carole Avenue. This will be from 10:30 a.m. until 1 p.m. Anyone interested in entering the
parade, helping to stage the parade or making a donation to the parade, may contact Randy Rodriguez at Happenings.
The number is 633–7499. The entry form is also available at www.Happenings.net.
Visit BrevardBusinessNews.com for Advertising InformationDECEMBER 18, 2017 BREVARD BUSINESS NEWS / 5
BBN BREVARD BUSINESS NEWS online at BrevardBusinessNews.com
To Be Continued ...To Be Continued ...
‘Loyalty is everything to me!!!’Brevard County Sheriff Robert Wayne Ivey(321) 271–6029to Dana Delaney Loydat 5:19 p.m., April 29, 2015
‘Hi. I need to reportsuspected abuse.’Dana Delaney Loydaka Theresa Smithto Florida Abuse Hotlineat 11:12 a.m., April 29, 2015
4/26/2016 Jihosoft Android Manager
file:///C:/Documents%20and%20Settings/B55/My%20Documents/androidMGR/LG-P870-04-26-2016-14-24-31/SMS/SMS.html 19/41
From: +13212716029Date: 2014-11-24 20:50:07
Content: Sent out by who
To: 3212716029Date: 2014-11-24 20:51:26
Content: Military reserves army
From: +13212716029Date: 2014-11-24 20:56:13
Content: Ten four
To: 3212716029Date: 2014-11-30 13:14:23
Content: I need 100.00
From: +13212716029Date: 2014-11-30 14:04:51
Content: For
To: 3212716029Date: 2014-11-30 14:35:57
Content:My kids with out Christmas. You told me last year to let you know what I need. That willcover one family on my list. And btw, I'm hitting up Chief Lewis, and commander Donn too.But I'm hitting up JD for two families.
From: +13212716029Date: 2014-11-30 14:44:40
Content: Ouch
To: +13212716029Date: 2014-11-30 14:47:04
Content: We will see what he says. I started with 100..but anything will help. I hit up Timmy andBobby M. For what I'm short
To: 3212716029Date: 2014-12-01 16:49:10
Content: I just heard you are putting Joe hellebrand in Jeter s spot?
From: +13212716029Date: 2014-12-01 16:52:39
Content: No he is taking over another role as program coordinator. Not sure what I'm gonna do yetwhen she leaves as everything seems to be on track pretty well with our managers.
To: 3212716029Date: 2014-12-01 16:54:17
Content: Program coordinator of what? I got a woman to run that program
From: +13212716029Date: 2014-12-01 16:58:47
Content: What woman and what program
To: 3212716029Date: 2014-12-01 17:03:54
DECEMBER 18, 2017Call Adrienne Roth at 321-951-7777 for Advertising Information
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BREVARD BUSINESS NEWS / 6
By Lee H. HamiltonSenior AdvisorIndiana University Centeron Representative Government
One of the quirks of life in Washington, D.C., is that
pretty much the only people who don’t refer to lobbyists by
that name are, well, lobbyists. They’re “policy advisors,” or
“strategic counsel,” or “public relations advisors,” or
lawyers, or even just “consultants.” Whatever they’re
called, though, they play a huge role in making policy.
For the most part, they are able, well–informed, and
skillful at what they do. Their aim is to develop a cordial
relationship with policy–makers — whether elected to
Congress or serving in some federal agency — so that they
can advance their points of view. And policy–makers rely
on them: for information, for research and writing, for
persuasive arguments, and, of course, for political support.
Though there are members of the influence industry
who aren’t especially well–heeled, there are plenty who
are. As a whole, they spend a lot of money: $3.1 billion in
2016, according to the Center on Responsive Politics, which
tracks lobbying and lobbyists.
Some industries — among them pharmaceuticals,
communications, insurance, and oil and gas — employ
hundreds of people whose sole mission is to influence
federal policy–making. They write checks to politicians for
speeches, dole out campaign contributions, pay for travel.
They work hard to get their favored politicians elected and
to rally their members at important moments. They are
extremely sophisticated in the use of media, including
social media. They pursue public education campaigns,
grassroots organizing, and other means of getting mem-
bers of the public to back them.
There’s a reason for all of this: the stakes are high.
When I was in Congress, I used to wonder why I’d see
CEOs walking around Capitol Hill or stopping by my office
for a visit. These are important men and women who have
major responsibilities that have nothing to do with
politicians, and yet there they are. Why? Because if they
can get a few words added to or eliminated from regula-
tions or legislation, their companies can benefit by millions
and sometimes billions of dollars. It’s that simple.
And it’s why, no matter how much politicians like to
talk about “draining the swamp,” they never do. The
swamp keeps growing because what’s at stake for the
influence industry and the interests that fund it does, too.
I should say that I’ve known a lot of lobbyists over the
years, and respected them as hard–working, well–
informed participants in the process. I’ve been helped by
many of them, and misled by only a few. But I worry about
the growth of the industry and its outsized weight com-
pared to that of the ordinary American. As the impact of
well–resourced interests grows, I think the voice of
ordinary citizens has been diminished. The voter may have
a vote every few years, and that should not be discounted,
but it cannot possibly match the effect of people who are
there day in and day out, wielding the resources many of
them can bring to bear.
So what do we do about this? I do not think it’s enough
to say, as some politicians do, that in the scheme of things
there are so many countervailing voices that they cancel
each other out. That’s simplistic.
Part of the answer lies with robust disclosure and
transparency laws and enforcement. But as important, I
believe that Congress ought to increase its capacity to do
its own research, analysis, oversight, and fact–finding. It
Balancing out the lobbyists — Congress should increase capacity to do its own research, analysis, fact–findinghas some capabilities in this regard, through the Congres-
sional Research Service, the Congressional Budget Office,
and the Government Accountability Office. But as the
Brookings Institution pointed out earlier this year, those
three agencies, through budget cuts, lost 45 percent of their
combined staffs over the last 40 years, even as members’
workloads grew. Lacking the independently provided
information they need to make informed decisions,
Brookings noted, “Congress members will fall back on
documents provided by interest groups and lobbying
efforts.”
The problem is, members of Congress don’t seem
especially concerned about the outsized role the influence
industry plays in their deliberations; nor do they seem
especially interested in building their own independent
capacity to analyze issues and legislation. But if you care
about representative democracy, you ought to be.
Lee Hamilton is a Senior Advisor for the IndianaUniversity Center on Representative Govern-ment; a Distinguished Scholar, IU School ofGlobal and International Studies; and aProfessor of Practice, IU School of Public andEnvironmental Affairs. He was a member of theU.S. House of Representatives for 34 years.
Anna Alexopoulos Farrar joins DFS as communications directorTALLAHASSEE — Chief Financial Officer Jimmy Patronis recently announced that Anna Alexopoulos Farrar will
join the Department of Financial Services (DFS) as Communications Director. In this capacity, she will oversee the
communications strategy for the department.
“Anna is a seasoned communications professional whose experience in both the government and private sectors brings
a fresh perspective to the role. This experience and her knowledge of the department will help us advance our efforts to
connect with Floridians on top issues that impact those living in our great state,” he said.
Farrar has more than 10 years’ experience in public and private communications. She joins the department after
nearly three years at a top Florida public relations firm, On 3 Public Relations, serving most recently as vice president of
accounts, where she led communication strategy and message development for major companies and organizations. She
previously served as press secretary for DFS under former CFO Jeff Atwater, and managed media relations for a national
disaster safety nonprofit.
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12/11/17page 21
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This Holiday Season
Share Joy with a Child in Need
Join Community Bank of the South as their team collects toysfor the children of the Central Brevard Sharing Center.
Bring unwrapped toys of any sizefor a child of any age to the lobby of any
Community Bank location before December 15, 2017
277 Sykes Creek Pkwy, Merritt Island - 2321 SR 524, Cocoa - 1902 S Fiske Blvd, Rockledge
CBOS.bank 321-452-0420
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GIVE YOUR CHILD A GIFT THAT WILL LAST A LIFETIME
Schedule an appointment by
January 31to receive a
$49.00Cognitive Skills Assessment
Regular price: $99.00
Space Coast Training Center is an outreach of Space Coast Early Intervention Center located at 3790 Dairy Road, Melbourne, FL 32904 www.sceic.com
Is your child struggling this school year? Is their self-confidence in need of a boost?
Are you looking for a way to help them do better?
This holiday season, give your child the gift of better learning skills!
Schedule an assessment to learn the cause of their struggles
and how we can help.
Call today! 321-729-6858
Ask for Sue
The tools they need to build a strong foundation can be gained through Brain Training!
DECEMBER 18, 2017Call Adrienne Roth at 321-951-7777 for Advertising Information
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BREVARD BUSINESS NEWS / 8
The King Center in Melbourne to mark its 30thAnniversary with Broadway shows, special events
The Maxwell C. King Center for Performing Arts has announced its 30th Anniversary
of performing arts and entertainment on the Space Coast.
“We are grateful we have been able to bring quality performing arts and entertainment
to the Brevard County community over the past three decades, said Steve Janicki, the
King Center’s executive director. “The 30th Anniversary Celebration marks an exciting
milestone for the King Center and is also an opportunity to raise funds for the future of
the theatre. As the building ages, the cost of building upkeep increases, and fundraisers
become more important than ever.”
The signature fundraising event for the theater is the 30th Anniversary Celebration.
This exclusive event package includes tickets to see “The Illusionists: Live From Broad-
way,” and an invitation to a cocktail party at the Eau Gallie Yacht Club in Indian Harbour
Beach, immediately following the show on March 4, along with tickets to Kinky Boots on
April 24 and an invitation to attend a cocktail party in the King Center Rotunda before
the show.
Wear your favorite boots and prepare to “walk the catwalk.”
In addition to great seats to two Broadway shows, “fabulous” parties and other VIP
benefits, your sponsorship will support the King Center, a not–for–profit arts organiza-
tion. Proceeds from this fundraiser will help grow the King Center’s endowment.
Managed by financial planners, the endowment works much like an investment fund.
The more the fund grows, the greater the benefit to the King Center. By participating in
the 30th Anniversary Celebration, you will help us continue bringing “world–class
performing arts and entertainment to the Space Coast for many years to come.”
Special event chairpersons for the King Center’s 30th Anniversary fundraising
celebrations are Darcia Jones Francey, Pamela Gatto, Myra Igo Haley, and Kim Vice.
Various contribution levels are available for this signature event. For more information
on this program, visit KingCenter.com or contact Autumn Shrum at 433–5720 or
All proceeds go to the King Center for the Performing Arts programs and Endowment.
The King Center is a direct support organization of Eastern Florida State College.
Space Coast Symphony Orchestra to presentfree holiday concert Dec. 16 at The Avenue
VIERA — The Space Coast Symphony’s “Holiday for Everyone,” a free “mega concert,”
will start at 7 p.m. on Saturday, Dec. 16, at The Avenue Viera.
Christmas at The Avenue will be presented outside the AMC Avenue 16 Theater, with
members of the Space Coast Symphony Orchestra in a concert of Christmas favorites. The
third annual program will include familiar holiday music selections, including “Sleigh
Ride,” and “Christmas Festival,” along with selections from the film scores of “Sound of
Music,” “Miracle on 34th Street,” and “Star Wars,” among others. Santa and Mrs. Claus
are scheduled to make an appearance during the concert, which will also include a reading
of “The Night Before Christmas.” The concert will conclude with an invitation to The
Avenue Viera shoppers to join in a sing–along of Christmas carols.
Attendees are encouraged to bring lawn chairs and blankets to the casual outdoor
program. For more information about Christmas at The Avenue, presented by The
Avenue Viera and sponsored by Tropic–Care of Florida Inc., Commercial Landscape and
Lawn Maintenance, visit www.SpaceCoastSymphony.org or call (855) 252–7276.
The Avenue Viera is an outdoor lifestyle retail center off Lake Andrew Drive.
Space Coast Symphony Orchestra Conductor and Artistic Director Aaron Collins said
he is “proud to have partnered with The Avenue Viera” for the third year in a presentation
of free musical events.
“The look on the shoppers’ faces turns from surprise to delight when the music starts at
The Avenue Viera,” said Collins. “It starts on Black Friday with music for the lighting of
the 35–foot–tall tree and continues with weeks of free concerts and caroling by community
and school groups. Christmas at The Avenue is the biggest event of all, with the Space
Coast Symphony Orchestra performing some of the season’s most beloved holiday music
for everyone at the Avenue Viera. Bring a chair and a blanket and don’t miss the fun.”
For more information about The Space Coast Symphony Holiday for Everyone, visit
www.SpaceCoastSymphony.org.
AT&Tpick up BBN
11/06/17page 7
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© 2017 AT&T Intellectual Property. All rights reserved.
At AT&T we know businesses help communities thrive. In Brevard County and across the nation, we empower connections that help to build a better tomorrow.
Keeping communities connected. At AT&T, it’s how we do business.
Brevard County connected
Visit BrevardBusinessNews.com for Advertising InformationDECEMBER 18, 2017 BREVARD BUSINESS NEWS / 9
BBN BREVARD BUSINESS NEWS online at BrevardBusinessNews.com
Intercoastal Insurancepick up BBN
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Group Plans for Small & Large Employers
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DECEMBER 18, 2017Call Adrienne Roth at 321-951-7777 for Advertising InformationBREVARD BUSINESS NEWS / 10
BBN BREVARD BUSINESS NEWS online at BrevardBusinessNews.com
Port hosts international dignitaries as part of abusiness innovation and entrepreneurship tour
PORT CANAVERAL — A delegation of more than 50 influential dignitaries from
around the world recently visited Port Canaveral as part of the Americas Competitiveness
Exchange (ACE) tour, promoting Port Canaveral as an internationally known hub for
business innovation and entrepreneurship.
Port Canaveral was selected to host the ACE tour which builds global networks
between local and visiting stakeholders, and establishing long–term collaborative
partnerships. The visit was organized by the Economic Development Commission of
Florida’s Space Coast.
“Port Canaveral is proud to host this year’s ACE 8 tour, showcasing our innovation and
entrepreneurship,” said John Murray, Port CEO. “It is our goal at the Port to develop and
establish long–term relationships with business leaders, both locally and globally. Port
Canaveral is a world–class gateway for cruises, cargo, recreation and logistics, as well as a
gateway to new frontiers, including space. We are fully committed to strengthening the
economic development and collaborative partnerships with our community.”
Port Canaveral was one of three premier locations for the tour, including Florida Tech’s
Center for Advanced Manufacturing and Innovative Design facility and NASA’s Kennedy
Space Center.
Port Canaveral Commission Chairman Tom Weinberg welcomed the delegation to
Port Canaveral. “You represent for the Western hemisphere what we are all about here at
Port Canaveral and that’s commerce, trade, shared culture and friendship,” stated
Weinberg.
Jacqueline Emmanuel–Flood, CEO of the St. Lucia Trade Export Promotion Agency
and ACE delegate, presented an award to Murray, recognizing Port Canaveral’s contribu-
tion to the ACE program and establishing long–lasting global relationships.
In his closing remarks to the group, Murray said that Port Canaveral is poised to
facilitate the commerce needs of the nations and government or commercial enterprises
the delegates represent. “We are a gateway serving the rapid growth of Central Florida, a
high demand and high consuming market. We have opportunities for import and export of
goods like perishables, specialized commodities, automobiles, machinery and equipment.
Bring that message back to your trade folks in your respective countries and share that
Port Canaveral is here and ready to serve Central Florida.”
Since 2014, the ACE tour has been held in the United States, Argentina, Mexico, and
Canada, becoming a catalyst to strengthen hemispheric ties, building on ideas and models
that work to promote economic and social development.
Diane Thomas and Dawn Garrison openEmpower Fitness at The Avenue in Viera
VIERA — Empower Fitness has officially opened its new women’s–only fitness center
at The Avenue Viera, it was announced by Diane Thomas and Dawn Garrison, the owners
of the unique fitness facility. “We are so pleased and proud to be offering our services to
women of all ages and to help them become a better version of themselves,” said Thomas,
adding, “Women today are not only looking to become fit, but they are putting more of a
focus on the total health of the body, mind, and soul.”
The state–of–the–art fitness center is located at 6729 Colonnade Ave. The location
formerly housed Delta Life Fitness, where both Thomas and Garrison worked with and
assisted clients.
Empower Fitness Personal Trainers and Group Fitness Instructors have extensive
backgrounds in fitness training and have focused on serving women for several years. “It
is our hope and dream that Empower Fitness will continue to be known as the No. 1
women’s fitness center in this area,” said Garrison.
Empower Fitness is an all–encompassing health club that solely works with women,
and all personnel are women. The Empower Fitness facility is designed with a focus on
women’s comfort, convenience and ambitions in mind.
“Empower Fitness is for women who spend most of their lives putting others first, as
mothers, friends, wives and professionals,” the owners said.
While a formal grand opening celebration is planned for the beginning of next year,
Empower Fitness is already open Monday through Saturday. For additional details go to
EmpowerFitnessViera.com.
Weschepick up BBN
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BBN BREVARD BUSINESS NEWS online at BrevardBusinessNews.com
BREVARD BUSINESS NEWS / 11
TALLAHASSEE — Florida Commissioner of Agricul-
ture Adam Putnam issued the following statement
following the U.S. House of Representatives’ passage of the
Concealed Carry Reciprocity Act of 2017, which allows a
qualified individual to carry a concealed weapon in states
that allow individuals to carry concealed weapons.
“This is a historic day for law–abiding gun owners and
an affirmation that our constitutional right to keep and
bear arms does not end when we leave our home state
Florida operates the nation’s largest concealed weapon
licensing program, and national reciprocity will reduce the
burden on Floridians who travel out of state with their
guns.”
Florida currently operates the nation’s largest
concealed weapon licensing program with more than
1.8 million active licenses and has reciprocity agreements
with 36 other states.
Since coming into to office, Putnam has worked to make
applying for or renewing a Florida concealed weapon
license as convenient and efficient as possible. In 2014, he
launched a first–of–its–kind partnership with county tax–
collector’s offices to receive applications, take fingerprints
and send the information to the Florida Department of
Agriculture and Consumer Services for processing.
To date, 51 counties participate in the program and
nearly 250,000 Floridians have applied for or renewed a
concealed weapons license at a tax–collector’s office.
The department also expedites concealed weapon
license applications for all active military members and
veterans. To date, more than 90,000 active military
members and veterans have received expedited concealed
weapon licenses. And for the third time since taking office,
Putnam announced in June of 2017 that the fee to apply
for or renew a concealed weapon license was lowered.
For more information on Florida concealed weapon
licenses, visit FreshFromFlorida.com.
Commissioner Adam Putnam’s statement on the passage of the concealed Carry Reciprocity Act
Wilmarth achieves membership in elite Raymond James’ councilSteven Wilmarth, senior vice president of investments at Wilmarth Private Wealth Management Group of Raymond
James and Associates Inc. in Melbourne, was recently named a member of the 2018 Chairman’s Council. Chairman’s
Council honors are presented only to those financial advisors who have demonstrated an “unparalleled commitment” to
personal service and professional integrity. Members of the Chairman’s Council represent the top echelon of the firm’s
financial advisors, “which is a privilege limited to a select few.” Wilmarth, who joined Raymond James in 1998, has more
than 19 years’ experience in the financial services industry. The team offers customized investment, retirement and
estate–planning services for families throughout the United States. Chairman’s Council membership is based mainly on
assets under management, education, credentials and fiscal–year production. Requalification is required annually. For
more information on the Wilmarth Private Wealth Management Group, contact Victoria Wilmarth at 253–7911.
Brevard Familypick up BBNthe one after
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Will you teach me to change a tire?
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When will I see my brother again? We serve an average of 55 sibling groups in foster care each year in Brevard County.
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BREVARD BUSINESS NEWS / 12
Please see The Eye Institute for Medicine & Surgery, page 19
Dr. McManus and Dr. Darlington of The Eye Institute for Medicine and Surgeryoffer ‘The Christmas Cataract’ gift of sight program; has a dedicated websiteBy Ken Datzman
The holiday season is a time of joy and giving. And one
longtime area ophthalmology practice has been giving the
gift of sight to needy patients on an annual basis since
2012, in what is called “The Christmas Cataract”
program at The Eye Institute for Medicine & Surgery.
Dr. James McManus, The Eye Institute’s founder,
started off performing one cataract surgery for a needy
patient and then last year the program expanded when
colleague Dr. Jason Darlington joined him as a partner in
The Christmas Cataract community–service initiative.
Dr. Darlington came aboard The Eye Institute’s M.D.
team two years ago, moving here from Los Angeles.
They are both highly experienced board–certified eye
physicians and eye surgeons. Each will be performing
cataract surgery on the appropriate candidates as part of
the 2017 charitable program.
Cataracts are a common eye condition where the
natural lenses becomes clouded, impairing a patient’s
vision, said Dr. McManus. “What happens over time with
the clouding of the human lens, is that it becomes more
difficult for patients to see clearly. It’s challenging for
them to see fine print or to see street signs from a
distance, for example. When it starts affecting their
activities of daily living, then we start talking about
cataract surgery,” he said.
According to the National Eye Institute, more than
20 percent of Americans will have cataracts by the age of
65, and the prevalence increases with age. Cataracts, a
natural part of aging, are the most common cause of
vision loss in the United States. They typically develop
slowly, so symptoms may not be immediately apparent.
Over time, cataracts can cause vision to become blurry,
cloudy, dull, or dim, and can interfere with daily activi-
ties.
The two physicians encourage Brevard County
residents who may be experiencing vision loss because of
cataracts — and who are uninsured and are in need — to
visit TheChristmasCararact.com. There are instructions
on the website explaining how an individual or a loved
one can share their story describing how vision loss has
impacted their life and how they believe their life could
improve if their vision was restored.
“Cataract surgery is generally a medically necessary
procedure that’s covered by health insurance,” said
Dr. Darlington. “Unfortunately, not everyone has health
insurance in Brevard County. So, it can be a fairly
expensive procedure for someone without coverage.”
He added, “Through the Christmas Cataract program,
we offer cataract surgery free of charge to someone who is
in need and cannot financially afford the procedure. We
select two patients for the program. It’s one way The Eye
Institute gives back to the community.”
Dr. McManus and Dr. Darlington will review the
entries from the website and carefully determine the two
individuals most likely to benefit from cataract surgery.
“We have already begun receiving stories from patients
describing their situations as it pertains to their vision.
We would like to have all The Christmas Cataract entries
before the end of the year, so we can begin the selection
process,” said Dr. McManus.
The feedback from patients who were chosen in past
years for The Christmas Cataract program, and under-
went the surgical procedure, has been uplifting, said
Dr. McManus.
“It’s been very rewarding to read the heartfelt letters
we’ve received from The Christmas Cataract patients.
Some of them have even made artwork — something
they could not do before they had the surgery — as an
appreciation of their sight being restored. It’s very nice to
see this. The surgery has changed their lives.”
A new survey from Alcon, a global leader in eye care
and a division of Novartis, demonstrates that people
experience significant emotional and lifestyle benefits
after cataract surgery. Nearly three in four respondents
who expressed an opinion agree that after having the
surgery they were “happier, more satisfied, and had a
greater appreciation for life.” The survey also confirmed
that life before surgery posed several daily challenges. A
majority of survey respondents said cataracts made
“simple, day–to–day tasks harder” and made them feel
“annoyed and frustrated.”
Eye surgeons Dr. James McManus, left, and Dr. Jason Darlington of The Eye Institute for Medicine & Surgery will again this year be givingthe gift of sight to two needy patients who are suffering from cataracts. The Christmas Cataract program is one way the two physiciansgive back to the community that has supported their practice for many years. The dedicated website is TheChristmasCataract.com. Theyare at the practice’s main office in Melbourne.
BBN photo — Adrienne B. Roth
Visit BrevardBusinessNews.com for Advertising InformationDECEMBER 18, 2017 BREVARD BUSINESS NEWS / 13
BBN BREVARD BUSINESS NEWS online at BrevardBusinessNews.com
Please see Candlelighters of Brevard, page 21
Candlelighters reaches out to pediatric cancer patients; ‘Have–A–Heart’ set —$10 tickets to win new Hyundai Ioniq; Resale Shop stocked with holiday giftsBy Ken Datzman
INDIALANTIC — Candlelighters of
Brevard Inc., a more than 25–year–old
nonprofit entity that has been instrumen-
tal in providing programs and services to
children fighting cancer, and their families,
reached new heights in 2017, thanks to
strong community support.
In the past year, the organization has
grown to where it is now serving 74
children and families. “That’s the greatest
number of kids and families we have
served at one time in our 28–year history,”
said Natasha Duran, the executive director
of Candlelighters of Brevard.
“This totals more than 370 individuals
being served through our organization this
year alone — since we provide the financial
needs of the entire family unit as it relates
to the total impact experienced from the
diagnosis of childhood cancer — the out–
of–county treatment need and much
more.”
Also this year, Candlelighters extended
its services to Indian River County, created
new programs to keep up with the evolving
needs of the families, increased the caps on
its most utilized financial programs, and
hired a resource development specialist.
“We would not be able to do this
without the support of the community,”
she said. “Candlelighters of Brevard is 100
percent funded by the community. From
local businesses to individual donors,
Candlelighters’ programs are only made
possible through the generous support of
our donors, sponsors, volunteers, and
board.”
The new resource development
specialist is Carolyn LaRock, who began
her role with Candlelighters in August.
Before joining Candlelighters, she special-
ized in business development and sales at
the Melbourne Regional Chamber of
Commerce. LaRock has a bachelor’s degree
in political science from Gannon Univer-
sity, located in her hometown of Erie, Pa.
Now her duties include managing
Candlelighters’ Resale Shop and working
with the organization’s volunteers.
“Carolyn has done an extraordinary job
in just the few months she has been with
Candlelighers,” said Duran. “She is
another voice and advocate for the
organization and will be out in the
community using every opportunity —
whether it’s networking events or making
presentations — sharing the
Candlelighters story and recruiting
volunteers. The volunteer base needs to
grow as the number of families we serve
grows.”
Candlelighters’ executive board and
staff strategically work on a wide variety of
initiatives, including fundraising events,
Resale Shop promotions, grants, and more,
to grow the organization’s financials. “This
in turn allows us to provide the significant
financial support needed by the local
families whose children are battling
cancer,” said Duran.
Because there are no pediatric
oncologists in Brevard County, the
Candlelighter families must travel out of
the county in order to seek medical care for
their children. These are children who are
going through extreme physical pain and
the side effects of pediatric cancer. In one
year alone, Candlelighters families spent
947 days at clinic visits. And, more than
175 days were spent at the Ronald
McDonald Houses in various locations.
The good news is “more than 90 percent
of our Candlelighter kids go on to overcome
the diagnosis. They go on to be live happy,
Candlelighters of Brevard will host its 16th annual ‘Have–A–Heart Valentine’s Extravaganza’ Feb. 10 at the Hilton Melbourne Rialto Place. Tickets andsponsorships are available. The highlight of the event is the drawing for a 2017 Hyundai Ioniq, donated by the Brevard County Hyundai Dealers. Thetickets are $10 each for the drawing. From left, the team includes: Adis Perez, director of family services; Natasha Duran, executive director; CarolynLaRock, resource development specialist; and Karrie Torok, operations manager.
BBN photo — Adrienne B. Roth
DECEMBER 18, 2017Call Adrienne Roth at 321-951-7777 for Advertising InformationBREVARD BUSINESS NEWS / 14
BBN BREVARD BUSINESS NEWS online at BrevardBusinessNews.com
MADISON, Wis. — Sonic Foundry Inc., a global leader
for video creation and management solutions, recently
announced that a longtime customer, Florida International
University, has completed a major expansion of Mediasite
in the colleges of Business, Law, Engineering and Comput-
ing and FIU Online.
The university has used Mediasite for video manage-
ment since 2011.
With the expansion, the university has standardized on
Mediasite for video capture, video management and
flipped and distance learning. More than 33 classrooms
across the South Florida university are equipped with
Mediasite to record lectures for students. Instructors can
either schedule recordings for automated lecture capture or
walk into a classroom and start recording with the simple
push of a button.
Video use among faculty and students has soared since
the expansion. Faculty have already created nearly 1,900
videos that have been viewed more than 40,800 times to
date in its learning management system.
“Mediasite allows students to focus more in class. They
don’t need to worry about taking copious notes. They’re
coming to the lecture halls, and online students are
watching lectures in real–time. They can focus on the
lecture and look back at the recording at home to make
sure they didn’t miss anything. Mediasite supplements
what happens during class,” said Stephen Bromfield,
assistant director of media systems, media technology
services at FIU.
l Driving flipped learning with personal capture
Faculty, student use of video soars at FIU after school expands Mediasite; allows students to focus more in classIn addition, all faculty and students have access to My
Mediasite, personal capture software that is driving the
use of flipped instruction. My Mediasite allows them to
create, edit and share videos, screencasts and slideshows
from any computer or smartphone.
Faculty are recording short video lectures that students
watch prior to class, making room for more interactions
and discussions during class time. Students are recording
video assignments and presentations.
l Showcasing all campus videos
FIU uses Mediasite Showcase to create its own
YouTube–esque environment called The Playlist where it
can share certain videos from campus events with the
public. Completely customized to fit with FIU’s brand and
website, playlist.fiu.edu houses videos from faculty and
students that have either been captured with Mediasite or
imported in from other devices.
“Mediasite is a very feature–rich technology,” said Matt
Hagood, director of media technology services at FIU. “We
love that Mediasite can capture dual video, and its
customizable viewing experience allows viewers to
rearrange the player, make videos larger or smaller and
even speed them up or slow them down. Mediasite’s
integration with learning management systems was
essential, and the fact that we can actually get interaction
with the students from Mediasite through chat, polling
and quizzing features was a big selling point.”
“Florida International University has already created
an impressive amount of video in the first few months after
its major Mediasite expansion, and it is exciting to see
faculty and students embrace video in the classroom to
supplement their teaching and learning. Sonic Foundry is
proud to be FIU’s trusted video partner,” said Gary Weis,
Sonic Foundry CEO.
“Trusted by more than 1,500 colleges and universities,”
the patented Mediasite webcasting and video content
management system quickly and cost–effectively auto-
mates the capture, management, delivery and search of
live and on–demand videos for campus events, lecture
capture and flipped learning, he added.
Health First Palm Bay Hospital announces Light Parade winnersPALM BAY — The 2017 Health First Palm Bay Hospital Holiday Light Parade was held on Saturday, Dec. 2. More
than 75 different organizations participated in the parade. The judges’ scores have been tabulated and the winners were
chosen.
The winner in the Best Marching Band category was Heritage High School. The winner for Best Float was The
Mission Church. In the Animal category, the Brevard County Sheriff’s Office took top honors. The Best Motorized Vehicle
entry was the Space Coast Jeep Club. The winner in the Best Walking Group category went to the Southwest Middle
School Cheerleaders. And the entry chosen for the Walking/Vehicle category was Gail’s House Inc.
Catholic Schoolspick up BBN
12/11/17page 14
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† Tour campus and classrooms † Meet administrators and teachers† Receive admissions assistance information
ACADEMIC ACHIEVEMENT | MORAL RESPONSIBILITY LEADERSHIP | FAITH FORMATION
Serving Students in Pre-K3 & VPK4 Through Grade 12 | Visit BrevardCatholicSchools.org
DIVINE MERCYCATHOLIC ACADEMY
JAN. 28, 9 AM – 12 PM and JAN. 31, 9 AM – 2 PM
Merritt Island | (321) 452-0263
ST. JOSEPHCATHOLIC SCHOOL
JAN. 28, 9 –11:30 AM andJAN. 30, 9 AM – 2 PM
Palm Bay | (321) 723-8866
MELBOURNE CENTRAL CATHOLIC HIGH SCHOOL
JAN. 29, 9 AM – 2 PMMelbourne | (321) 727-0793
OUR LADY OF LOURDES CATHOLIC SCHOOLJAN. 29, 9 AM – 2 PM
Melbourne | (321) 723-3631
ST. MARYCATHOLIC SCHOOLJAN. 29, 9 AM – 2 PM
Rockledge | (321) 636-4208
ST. TERESA CATHOLIC SCHOOLJAN. 31, 9 AM – 2 PM
Titusville | (321) 267-1643
HOLY NAME OF JESUS CATHOLIC SCHOOLFEB. 1, 9 AM – 2 PM
Indialantic | (321) 773-1630
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Melbourne | (321) 254-1595
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Visit BrevardBusinessNews.com for Advertising InformationDECEMBER 18, 2017
BBN BREVARD BUSINESS NEWS online at BrevardBusinessNews.com
BREVARD BUSINESS NEWS / 15
TALLAHASSEE — Speaker Richard Corcoran praised
legislation (HB 33) recently filed by Rep. Jackie Toledo
(R–Tampa) and prime cosponsor Rep. Emily Slosberg
(D–Boca Raton) making texting and driving a primary
offense while protecting civil liberties.
Upon filing of the bill Corcoran said, “Texting and
driving presents a real, life–threatening danger to
Floridians both on and off the road. The data is over-
whelming and the need to act is equally compelling. We’re
proud to unveil a bill that does just that while also
addressing legitimate civil liberties concerns. This bill
establishes a proper balance between safety and law
enforcement and our cherished liberties. The goal is safer
streets not greater conflict.”
He added, “I commend Rep. Toledo for taking on this
issue and thank Rep. Slosberg for her heartfelt and per-
sonal commitment to the safety of Floridians on the road.”
Bill sponsor Toledo said, “In 2015 there were over
45,000 distracted driving crashes in Florida. These crashes
resulted in 39,000 injuries and more than 200 fatalities. As
the mother of five children these numbers are as frighten-
ing as they are compelling. As an engineer the data is
crystal clear. And as a legislator, my goal is safer streets
and the rule of law. I thank the Speaker for his support
and encouragement and look forward to sending this bill to
Gov. Scott.”
And prime cosponsor, Slosberg concluded by saying,
“Providing law enforcement with the ability to enforce the
‘Texting While Driving Ban’ as a primary offense will save
lives and prevent injuries. I’ve been contacted by constitu-
ents with stories about parents dying, kids dying, and it is
time that we take action.”
What the Bill Does
l The bill strengthens the current ban on texting,
emailing, and instant messaging while driving, by
changing the current enforcement of the ban from second-
ary to primary.
l A first violation remains a nonmoving violation that
carries a $30 fine plus court costs, for a total fine of up to
$108.
l A second or subsequent violation committed within
five years is a moving violation that carries a $60 fine plus
court costs, for a total fine of up to $158, with three points
added to the driver license record of the vehicle operator.
l Any violation of the ban that causes a crash results in
the addition of six points to the offender’s driver license
record.
l Any violation of the ban committed in conjunction
with any moving violation for which points are assessed,
when committed within a school safety zone, results in an
additional two points being added to the offender’s driver
license record.
l The bill protects civil liberties by requiring a warrant
to access a driver’s phone. It also requires a law enforce-
ment officer who stops a motor vehicle for a violation of the
ban to inform the driver of his or her right to decline a
search of the phone.
Texting and driving to become a primary offense under newly introduced house bill filed by two representatives
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11/2717
Picture Yourself in This Tundra!“For the Love of Dogs” Truck Drawing - $25 per ticketOnly 2,000 tickets sold!
2003 Toyota Tundra . . . Great condition!V8 . . . tow package . . . Bedliner . . . 65K miles
Diamond-cut Toolbox . . . Access CabIn Memory of Charles
“Fred” Fauldsto fund
Rooms for Dogs
Drawing will be held Saturday, December 23 at noonat Brevard Humane Society, 1020 Cox Road, Cocoa
You do not have to be present to win!“No Warranty - As Is”
Tickets available:Molly Mutt Thrift ShopsLow Cost Spay/Neuter Clinic Cocoa Shelter on Cox RoadMerritt Island Adoption Centerbrevardhumanesociety.org
DECEMBER 18, 2017Call Adrienne Roth at 321-951-7777 for Advertising Information
BBN BREVARD BUSINESS NEWS online at BrevardBusinessNews.com
BREVARD BUSINESS NEWS / 16
KENNEDY SPACE CENTER — The Center for the
Advancement of Science in Space (CASIS) and the
National Science Foundation recently announced a joint
solicitation wherein researchers from the fluid dynamics
community will have the ability to leverage resources
onboard the International Space Station (ISS) U.S.
National Laboratory.
Up to $2 million will be awarded for multiple research
investigations to support flight projects to the ISS National
Laboratory. This is the second collaboration between the
NSF and CASIS dedicated toward the funding of fluid
dynamics concepts onboard the space station to benefit life
on Earth.
Through this partnership, CASIS and NASA will
facilitate hardware implementation and on–orbit access to
the ISS National Laboratory. NSF will fund the selected
projects to advance fundamental science and engineering
knowledge. CASIS is the nonprofit organization respon-
sible for managing and promoting research onboard the
ISS National Laboratory.
NSF supports transformative research to help drive the
U.S. economy, enhance national security and maintain
America’s position as a global leader in innovation.
The unique high–quality and long–duration
microgravity environment on the ISS National Laboratory
has many benefits for the study of fluid dynamics pro-
cesses and phenomena. Many processes that affect the
behavior of fluids on Earth, such as thermal convection,
sedimentation, hydrostatic pressure, and buoyancy, are
absent in microgravity. The elimination of these variables
allows phenomena of interest to be studied without
gravitational interference.
Through this solicitation, CASIS and NSF seek
proposals that will evaluate phenomena such as capillary
flow, diffusion, interfacial behavior, multiphase flow,
separation, and surface tension. Studies in fluid dynamics
could have significant applications for many industries,
including consumer products, electronics, manufacturing,
medical devices and pharmaceuticals, and oil and gas. All
proposals must demonstrate a tangible benefit to improv-
ing life on Earth.
Before submitting a proposal to NSF, all interested
parties must submit a Preliminary Feasibility Review
form to CASIS, which will determine the operational
feasibility and economic merit of the proposed project.
CASIS will notify the proposer of a passing or failing
review score within 28 days of the Preliminary Feasibility
Review form being submitted. The deadline to submit the
Preliminary Feasibility Review form is Jan. 24. Only
projects that pass the CASIS Preliminary Feasibility
Review will be invited to submit a full proposal to NSF.
The notification of a passing score must be included in the
full proposal submission. NSF will close this grant
solicitation on March 5.
Information on the CASIS Preliminary Feasibility
Review can be found at https://www.iss–casis.org/research–
on–the–iss/solicitations/fluid–dynamics–2017.
To learn more about the on–orbit capabilities of the ISS,
including past research initiatives and available facilities,
visit www.spacestationresearch.com.
To learn more about the funding opportunity, view
www.NSF.gov/pubs/2018/nsf18521/nsf18521.htm via the
Division of Chemical, Bioengineering and Environmental
Transport (CBET) in the NSF Engineering Directorate.
Center for Advancement of Science in Space and NSF team up for research funding opportunity; deadline set
Industry veteran Milton Carroll newest member of Fidelity Bank’s lending teamLONGWOOD — Milton Carroll Jr. has joined Fidelity Bank of Florida, N.A., as a commercial loan officer. Carroll will
be responsible for soliciting and servicing prospective business customers providing a variety of commercial and real
estate loans. He will be an integral part of the bank’s Certified and Preferred SBA lending team. Carroll has more than
25 years’ banking and lending experience, working with both national and local community banks in Central Florida.
Carroll has a bachelor’s degree in business management and entrepreneurship from Louisiana Tech University,
where he played football as a defensive back. Carroll is a member of the board of directors and the Team Selection
Committee for the nonprofit organization Florida Citrus Sports, which hosts the Citrus Bowl.
Open since 1990, Fidelity Bank of Florida specializes in being “large enough to serve you and small enough to know
you.” It serves Central Florida from locations in Brevard and Seminole counties. To contact Carroll, call (407) 883–7119
or send an email message to [email protected].
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JACKSONVILLE — The Chamber of Shipping of
America has honored 106 Crowley–owned or –operated
vessels with Certificates of Environmental Achievement.
The awards recognize the company for operating vessels
without any environmental incidents, displaying a
commitment to respecting and protecting the environment
on oceans and inland waterways.
The 106 vessels represent a combined sum of 1,068
years of service without experiencing an environmental
incident, which includes reportable spills or port citations.
Among them, 42 vessels have served at least 10 years
without an incident.
“The significant number of vessels with long tenures
without an environmental incident is a credit to the
dedicated men and women who serve as crews and shore–
side personnel. At Crowley, we always put safety atop our
core values, and that includes a commitment to being
environmental stewards where we work,” said Crowley
Vice President Mike Golonka, government services, who
was among recipients at the CSA awards ceremony Nov. 8.
“We are grateful and appreciative of awards from CSA,
and share their support for environmental protection.
“Safe and environmentally responsible operations is a
culture fully embraced by the maritime industry as a
whole and as evidenced by the performances of the award
recipients,” said Kathy Metcalf, president of CSA.
The awards are open to all owners and operators of
vessels that operate on oceans or inland waterways.
Jacksonville–based Crowley Holdings Inc., a holding
company of the 125–year–old Crowley Maritime Corp., is a
privately held family and employee–owned company.
106 Crowley vessels recognized for environmental safety by Chamber of Shipping of America
Winner are named for PMC’s ‘Stars of Space Coast Awards’Winners have been named for the Parrish Medical Center “Stars of Space Coast Awards” that honor the “stellar work”
of nonprofits, presented by 2–1–1 Brevard.
They are:
l Family Promise of Brevard for the Health First Supernova Award.
l Tom Kammerdener of Aging Matters in Brevard for the Hospice of St. Francis Superstar Award.
l Joe Steckler of Helping Seniors of Brevard for the Imperial Plaza/CBRE Superstar Award.
l Brevard Family Partnership for the Florida Power & Light Community Star Award.
l 2–1–1 hurricane volunteers Chris Brotemarkle, Geraldine Doyle and Keith Gee for the Publix All–Star Award.
The nonprofit 2–1–1 Brevard operates a 24–hour helpline that provides information and referral to resources, as well
as crisis and suicide intervention. People reach the helpline by dialing 2–1–1 or texting a ZIP code to 898211.
CramerFlorida Business Development
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The rates this month:20-year fixed"all-in" rate 4.56%
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Florida Business Development Corporation (FBDC) is a private, non-profitCertified Development Company establihed in 1989 to administer the
Small Business Association (SBA) 504 Loan Program.
for real estate and equipment acquisition10-year fixed "all-in" rate is 4.06%
for real estate and equipment acquisition20-year fixed "all-in" rate 4.61%
for real estate refinance loans.
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DECEMBER 18, 2017Call Adrienne Roth at 321-951-7777 for Advertising InformationBREVARD BUSINESS NEWS / 18
BBN BREVARD BUSINESS NEWS online at BrevardBusinessNews.com
Nominations now being accepted forJames Ellis New Generation Scholarship
COLORADO SPRINGS, Colo. — The Board of
Directors of the Space Foundation recently held its
annual meeting, where James Ellis Jr., a retired
U.S. Navy admiral, led his final meeting as chairman of
the organization.
In lieu of a traditional departure gift, the Space
Foundation established a special scholarship recognizing
Ellis for his commitment and support of the Space
Foundation’s New Generation Space Leaders Program.
This scholarship, to be presented annually, will
provide a young professional member of the U.S. armed
forces full participation in all Space Symposium events,
including the New Generation program and a seat at the
Space Classified sessions.
The principal intention of this scholarship is to foster
the participation of New Generation professionals in the
Space Classified programs at the Space Symposium, to
recognize an exceptional young professional and to
provide a unique opportunity for growth and develop-
ment.
The scholarship, named the Admiral James O. Ellis
Jr., New Generation National Security Scholarship, is
now accepting nominations. The criteria includes being
an armed forces member, nomination from commander,
active TS/SCI clearance, and New Generation age, 35
years or younger.
Nominations will be accepted until Monday, Jan. 15.
Nominations should be submitted by a service member’s
immediate supervisor, including a one–page nomination
letter, and sent to: [email protected].
A selection committee will process the applications
and the recipient will be announced by mid–February.
The scholarship winner will receive full registration for
the 34th Space Symposium, to be held April 16–19 at
The Broadmoor in Colorado Springs; a seat at the Space
Classified session, to be held April 18; and seating at the
Space Foundation Board of Directors table at dining
functions during the Symposium.
Fossils, fun and ferocious prehistoriccreatures await Brevard Zoo campers
Elementary schoolchildren are invited to step into the
shoes of a paleontologist as part of Brevard Zoo’s winter
break camps. Games, crafts and hands–on animal
encounters are themed to tie into the Zoo’s recently
opened “Dinosaurs Are Back!” exhibit.
“The campers are doing some unbelievably fun things
this year,” said Chris DeLorey, director of education
programs at the Zoo. “Depending on which session they
attend, they may get their hands on real fossils, feed
animals, compete in relays, go on an egg hunt, create
imaginary dinosaurs, make amber slime and more.
They’ll even have the opportunity to conquer a Treetop
Trek course.”
Two four–day sessions of the camps, which are open to
children in grades one through five, are offered the weeks
of Dec. 26–29 and Jan. 2–5.
Registration is available at www.BrevardZoo.org/zoo–
winter–camps.
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© 2017 Regions Bank. This information is general in nature and is provided for educational purposes only. Regions makes no representation as to the accuracy, completeness, timeliness, suitability or validity of any information presented. Information provided should not be relied on or interpreted as accounting, fi nancial planning, investment, legal or tax advice. Regions
encourages you to consult a professional for advice applicable to your specifi c situation. | Regions and the Regions logo are registered trademarks of Regions Bank. The LifeGreen color is a trademark of Regions Bank.
For additional articles, calculators and tips, visit regions.com.
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PAY IT SAFE Six Ways To Reduce Credit Card Fraud
1 Carry only the credit cards you need.
Just because you have several cards doesn’t
mean you need to carry them all. Minimize
the damage you could experience from
credit or debit card theft by carrying only the
cards you need each day and keeping the
others in a safe and secure place.
2 Protect your personal information online and offl ine.
Be careful about the personal information
you share on social networks. Credit card
fraudsters often collect details such as
birthdates, addresses, passwords and
account numbers, then use the combined
information to impersonate their victims.
Password protect your smart phone,
tablet and computer to prevent hacking.
Passwords should vary by device or
account and include a mix of letters,
symbols and numbers rather than a
simple word or date. Password-protection
programs such as Dashlane or LastPass
can suggest some secure options. Also,
avoid using a public Wi-Fi network to
access personal accounts, such as your
bank account. Instead, use a password-
protected private Wi-Fi network.
Offl ine, shred sensitive records rather
than put them in the trash or recycling bin
where thieves can fi nd them.
3 Review the vendors and amounts that appear on your credit card statements.
One of the most frequent and insidious
credit card scams involves a legitimate
purchase with an infl ated total charge –
a doctored tip amount at a restaurant, for
example, or a fake “cash back” amount
added to a gas station purchase. Keep
receipts from gas stations and restaurants,
then compare them to the totals on your
statement. Also watch for phantom charges
from vendors you don’t recognize, and
always report suspicious activity right away
to your credit card provider.
4 Check your credit report every four months.
By regularly monitoring your credit report,
you can identify and address credit card
fraud quickly. You can access your credit
report for free once a year from each of the
three major U.S. credit bureaus – Equifax,
Experian and TransUnion – through
annualcreditreport.com. By staggering your
requests, you can check a credit report
every four months. (For example, you might
request your credit report from Experian
each year on Feb. 1, from TransUnion on
June 1 and from Equifax on Oct. 1.)
5 Tell your credit card company when you plan to travel.
Traveling out of state or abroad? Tell your
credit card providers where you’re going and
how long you’ll be there. Not only will this
keep your credit accounts from being frozen
because of unusual activity, but it also lets
card providers know that any activity near
the home base during this travel period
could be fraudulent.
6 Verify before you give away credit card information.
Before giving your credit card number or
confi rming personal details over the phone,
call the company back using their offi cial
customer service phone number.
The same goes for online transactions.
Never give out personal information to
strangers who contact you via email. If
they say they are from a company you do
business with, go to its offi cial website and
reply directly to the customer service team.
Hacker sites may look authenitic, so make
sure the URL is the one you’re familiar with.
Avoid entering personal information on
websites that have strange URLs.
By following these six tips, you can
pay it safe and reduce your risk of
becoming a victim of credit card fraud.
Visit BrevardBusinessNews.com for Advertising InformationDECEMBER 18, 2017 BREVARD BUSINESS NEWS / 19
BBN BREVARD BUSINESS NEWS online at BrevardBusinessNews.com
The Eye Institute for Medicine & SurgeryContinued from page 12
If you are considering cataract surgery, you will want
to research all the different types of intraocular lenses
available. Some candidates are opting for the premium
lens. “We are doing more of the so–called ‘premium
lenses’ for cataract surgery,” said Dr. McManus. “The
premium lenses allow us to correct for a patient’s
astigmatism. In general, it gives the patient a greater
range of vision.” A premium lens can help improve a
patient’s nearsightedness and farsightedness.
He said there are a lot of new technologies in his field
and more are on the way.
“As a practice, it’s important for The Eye Institute to
keep on top of the current developments in ophthalmol-
ogy. For example, on the horizon is a really fascinating
small device called a ‘nasal stimulator’ that was approved
by the Food and Drug Administration. The device fits in
the nostrils and stimulates the nerves. It has been shown
to increase tear production. So, for those patients who
don’t respond to other ways of treating dry eyes, this is
another option for them. Currently, it’s not available to
the public. But as soon as it is, we will have it at our
practice.”
For years, patients suffering from dry eyes have had
few options. Most of them simply purchased artificial
tears and hoped they got better. Scientists are now
developing new therapies that do more than just relieve
symptoms.
A study of dry–eye sufferers who inserted a handheld
neurostimulator device in their nose to make their eyes
produce more tears experienced significant relief,
according to research presented at the recent annual
meeting of the American Academy of Ophthalmology in
New Orleans.
The device gives patients a “new, drug–free alterna-
tive” to lubricating eye drops and topical ointments. As
important, this new route to dry–eye relief produces a
complete tear, containing all the elements in natural
tears.
When inserted into the nose, the neurostimulator
“produces the same reaction as when you cut into an
onion. Except with onions, a chemical compound is what
stimulates the eyes’ glands so they release tears,”
according to the research presented at the meeting in
New Orleans.
More than 20 million Americans suffer from dry eyes,
says the American Academy of Ophthalmology. In fact,
one out of every four patients report symptoms of dry eye,
making it one of the most common conditions seen by
eye–care practitioners.
Taking simple steps can help protect your sight.
Roughly 37 million adults in America have age–related
macular degeneration, cataract, diathetic retinopathy, or
glaucoma, all of which can cause visual impairment or
blindness, according to the National Eye Institute.
However, recent studies show that making healthy
choices and getting regular eye examinations can help
reduce a person’s risk of vision loss. Ophthalmologists
encourage people to take charge of their eye health and
preserve their sight by following some simple tips.
WEAR SUNGLASSES. “The development of cataracts
is certainly related to the amount of UV light that’s
traveling through the ocular structures,” said Darlington,
who is fellowship–trained in the subspecialties of
glaucoma and cornea. “So, if you wear sunglasses
outdoors — or even if you have prescription glasses that
are clear they generally have UV protection — that limits
the amount of damage that happens to the lens through
the years.”
Over time, exposure to UV rays from the sun can
increase your risk of cataracts, certain cancers, or
growths in or around the eyes. When choosing sun-
glasses, pick ones that block out at least 99 percent of the
UV rays, ophthalmologists say. A wide–brimmed hat
offers great additional protection as well.
GET A DILATED EYE EXAM. Many eye diseases
may have no symptoms in their early stages. A dilated
eye examination is the best way to detect eye diseases so
they can be treated as soon as possible to help prevent
vision loss, said Dr. Darlington. “A dilated eye exam is
critical to maintaining a healthy ocular system. It’s not
uncommon for people to have glaucoma and not know it
because they can’t feel it.”
He continued, “Glaucoma is called the ‘sneak thief of
sight’ because you can’t feel the pressure going up and
some people don’t even have elevated pressure in their
eyes. So, people can have glaucoma with a normal eye
pressure and the only way to detect it is to dilate the eyes
and look into the back of the eyes. There are other things
that can be detected through a dilated exam — high
blood pressure damage, diabetes damage, and sometimes
people can have a retinal tear, which could lead to
permanent vision loss, and not know it.”
KNOW YOUR FAMILY HISORY. Certain eye
diseases can be inherited. If you have a close relative with
macular degeneration, you have a 50 percent chance of
developing the condition, according to the American
Academy of Ophthalmology.
“Family history increases your risk to certain eye
conditions, such as glaucoma and macular degeneration,
as well as retinal tears and detachment,” said
Dr. Darlington.
A family history of glaucoma increases your chances of
developing the condition by four to nine times. So, talk to
your family members about what eye conditions they
have, recommends the American Academy of Ophthal-
mology. It can help you and your eye–care professionals
evaluate whether you may be at a higher risk,
USE PROTECTIVE EYEWEAR TO PREVENT
INJURIES. Roughly a third of all emergency–room visits
for eye–related issues stem from traumatic eye injuries,
according to a recent study in the journal “Ophthalmol-
ogy.” To help prevent injuries, wear the right protective
eyewear when doing activities that could cause eye
injuries, such as home repair, garden work, and sports.
Not long after 2018 begins, two Brevard residents will
see much better, thanks to The Christmas Cataract
program. “Brevard County has been a wonderful place to
live, to raise a family, and to practice medicine. We want
to give back to the community that has been so good to
our practice,” said Dr. McManus.
Barbara Wallpick up BBN
12/04/17page 14
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DECEMBER 18, 2017Call Adrienne Roth at 321-951-7777 for Advertising Information
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BREVARD BUSINESS NEWS online at BrevardBusinessNews.com
Avison Young’s Michael Fay appointed toFlorida Council of 100, a private entity
MIAMI — Michael Fay, principal and managing
director of Avison Young’s Miami operations, has been
invited to join the prestigious Florida Council of 100.
Founded in 1961, the Florida Council of 100 is a
private, nonprofit, nonpartisan organization of business,
civic, and academic leaders, created for the purpose of
improving the quality of life and economic well–being of
Florida residents through the pursuit of better, business–
driven public policy.
As part of the Council that works closely with Gov. Rick
Scott and state agencies, including the Legislature, the
judicial branch, federal leaders and officials, Fay adds
more than 33 years’ experience in commercial real estate,
with a focus on capital markets and investment sales.
Throughout his career he has established rapport with
local, national and international investors. Fay has closed
more than $8 billion in real estate transactions where he
specializes in investment sales, real estate workouts and
note sales, as well as strategy and implementation for
large national corporate real estate accounts.
“I am truly honored to be invited to join the Florida
Council of 100,” said Fay. “I look forward to contributing
my unique perspective based on my deep–rooted knowl-
edge and experience in commercial real estate with the
council of business leaders as we collaborate to further
improve economic development throughout the State of
Florida.”
Prospective members are invited to join by current
Council members, who select recognized and successful
leaders from all types of Florida businesses. Representing
more than 100 companies and more than half–a–million
employees, Council members have achieved a high degree
of success and recognition in their business or profession;
have demonstrated involvement in Florida public policy
issues; and possess the personal qualities of character,
personality, and leadership ability.
Avison Young is the “world’s fastest–growing commer-
cial real estate services firm.” Headquartered in Toronto,
Canada, Avison Young is a collaborative, global firm
owned and operated by its principals.
Banana River Dental keeps hometowntouch in Indian Harbor Beach market
As a native of Melbourne Beach, Dr. Ryan Collins said
he has “always envisioned a slow paced, friendly, dental
office on the barrier island.” After a few years serving in
nonprofit health centers in Indian River County, he has
returned to the beachside of Brevard County to focus on
his vision.
Dr. T. Michael McHenry recently retired from his
practice of 40 years in Indian Harbor Beach, and handed
the reins over to Dr. Collins. The office is in the same
location, in the Publix and Bealls plaza on the corner of
South Patrick Drive and Eau Gallie Boulevard.
The practice is now known as Banana River Dental.
“It is a truly family office, with all ages welcome, from
2–year–olds to great grandparents,” said Dr. Collins.
For more information on the practice or to schedule an
appointment, call 777–6453.
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machinists in a state approved apprenticeship
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Program provides classroom and lab work
taught by working professional machinists
in conjunction with on-the-job training by
the company. Very low cost for companies.
No cost for students.
Enroll today as a student or a participating company.
Call 321-254-8278 for details
Grow with Manufacturing in Brevard!
Visit BrevardBusinessNews.com for Advertising InformationDECEMBER 18, 2017 BREVARD BUSINESS NEWS / 21
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Candlelighters of BrevardContinued from page 13
healthy, and productive lives,” said Duran.
The most common types of cancer diagnosed in children
ages 0 to 14 in the United States are leukemias, followed
by brain and other central nervous system tumors,
lymphomas, soft–tissue sarcomas, neuroblastoma, and
kidney tumors, according to the National Cancer Institute.
The most common types of cancer diagnosed in 15– to
19–year–olds are lymphomas, followed by brain and other
central nervous systems tumors, leukemias, gonadal
(testicular and ovarian) germ cell tumors, thyroid cancer,
and melanoma. The overall outlook for children with
cancer has improved greatly over the last half–century,
according to the National Cancer Institute.
To continue its mission to help pediatric cancer patients
in the region, Candlelighters will be hosting its flagship
fundraiser — the 16th annual “Have–A–Heart Valentine’s
Extravaganza — from 6 p.m. to 12 a.m. on Saturday,
Feb. 10, at the Hilton Melbourne Rialto Place. Last year
more than 400 people attended the event.
“The most important thing we do during the year to
raise funds and raise awareness for the Candlelighter
children with pediatric cancer, is Have–A–Heart,” Duran
said. “That event alone provides more than one–third of
our annual budget. So, it’s absolutely necessary that
Have–A–Heart be successful. The money we raise from
the event goes into our programs and services for the
children and the families.”
The 2017 Have–A–Heart grossed more than $220,000.
“Obviously, it’s a testament to the community. It is the
reason why we were able to produce that result from this
fundraiser last year.”
Individual tickets for Have–A–Heart are $175. The
price includes a four–course meal and live entertainment.
The tickets are sold at www.CandlelightersofBrevard.com.
Have–A–Heart sponsorships range from $1,000 to
$25,000, with various amenities at each giving level. For
example, the $5,000 Pink Rose Sponsor will receive six
invitations to attend Have–A–Heart, two invitations to
attend the private Sponsor Reception on Thursday, Feb. 8,
at the home of Gary and Kelly Stein on Lansing Island in
Indian Harbour Beach, a half–page advertisement in the
event program, and other promotional and advertising
opportunities.
“Whether you are a $1,000 sponsor or a $25,000
sponsor, as an organization we try to give sponsors a
return on their investment. We try to support those, in
various ways, who support the local nonprofit sector. We
want to make sure we do that,” said Duran.
To inquire about being a sponsor for Have–A–Heart,
call 728–5600 or send an email message to
The highlight each year of Have–A–Heart is the
drawing for a new car. The Nelson family of the Brevard
County Hyundai Dealers has again donated a new car to
benefit Candlelighters. “They are donating a 2017
Hyundai Ioniq. It’s a sporty vehicle. This is the 16th
consecutive year they have supported the event this way,
by contributing a new car for the drawing. The Nelson
Family has stood behind Candlelighters all these years.
We are grateful for their support.”
In addition to contributing a new car through the years,
Candlelighters’ “Angel Car Care Program” was founded by
the Nelson Family. The program covers repair services
and automotive parts for the personal vehicles the
Candlelighter families use to travel to the treatment
facilities for their children.
The $10 tickets to win the car are sold on the
Candelighters website, or they can be purchased at
Candlelighters’ Resale Shop at 435 Fifth Ave. “They make
great stocking–stuffers as consumers try to come up with
their final gifts for the holidays,” she said.
The winner of the Hyundai Ioniq will be announced at
Have–A–Heart. You do not need to be present to win. The
winner of the vehicle is responsible for the tag and title.
The special celebrity guest for the Sponsor Reception
will be Darin Jordan, who was in that role last year. He is
a former NFL linebacker who played four seasons with the
Pittsburgh Steelers and the San Francisco 49ers.
“Last year he helped us raise more than $30,000 at the
private reception. Darin led the live auction that raised the
money. Darin is not only larger–than–life in size, but he
also has a larger–than–life personality. The donors and
volunteers at last year’s reception just loved him. He’s a
wonderful individual,” said Duran.
One way to support Candlelighters is to visit and
purchase merchandise from their upscale Resale Shop.
“This is a busy time of the year for the Resale Shop. We
are fortunate to have wonderful donors, such as Sue’s
Hallmark Shop (in Indian Harbour Beach). They donate
new Christmas ornaments and everything you could
dream of for the holidays. Right now, our store is all
Christmas. We encourage people to come by and shop. The
Resale Shop is really doing well,” said Duran.
Donations of new or gently used furniture pieces,
designer bags, gowns and home goods/décor “are appreci-
ated,” she said. “Every donation dollar raised at the Resale
Shop goes back into our programs and services for the
families served.”
Volunteers are needed to help with furniture pickups
on the weekends, she said. For more information on
volunteering, call 728–5600.
There are other ways, too, to help the organization.
They include making Candlelighters your charity of choice
through the United Way of Brevard Workplace Campaign.
For more information, inquire through your employer and
use the following: Candlelighters of Brevard Inc., 436 Fifth
Ave., Indialantic, Fla., 32903; EIN 59–3068501.
Another way to invest in the long–term sustainability
of Candlelighters is by creating an endowment fund for
Candlelighters established through the Community
Foundation for Brevard.
“If people are hearing about Candlelighters for the first
time or for the 25th time, I hope they understand the
magnitude of the work we do. At the end of the day, we are
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And we have been able to help more families because of
community support. We thank the community for helping
these families,” said Duran.
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Residence Inn Marriott & Courtyard by MarriottContinued from page 1
(Ridenour) recruited me to work for the Courtyard in
West Melbourne. I started on the front desk and have
worked in a variety of operations and sales positions over
the years with Marriott.”
She was the first director of sales for the now
10–year–old Residence Inn in Melbourne. “I also worked
for two years in area sales for Marriott, before returning
to the Courtyard in West Melbourne to be the assistant
general manager. That position opened four years ago.
My position has changed quite a bit with the dual general
manager structure we now have for the two hotels. It has
given me more opportunity to be hands–on in the day–
to–day operations of the Courtyard. It has worked out
great.”
Kafer, who has a bachelor’s degree in business
administration, said she was hired by Julie Braga.
“I have worked in the industry for 10 years. I have
been a sales coordinator, a dual property coordinator, and
now the dual events specialist. It’s been a very interesting
career and it’s great to work alongside UCF colleagues.”
The two hotels, under Marriott management, have
different owners. “The two hotels do not compete against
each other. We made them complementary. So that
makes the dual manager position even more logical, and
it has worked out well for both owners. It has created a
lot of synergy,” said Ridenour, whose two hotels employ
about 75 people.
“The dual structure especially helps when you do
capital expenditure projects for both properties,” said Eric
Braga, who earned his bachelor’s degree in business
administration, with a concentration in marketing.
“It allows me to negotiate a little better pricing. I think
it makes sense to have both properties managed and
engineered under one roof. We are Marriott–managed
and the cost synergies are much better under one
umbrella as opposed to two.”
Eric Braga joined the Marriott team five years ago as
a technician for the Residence Inn in Melbourne. He has
extensive experience in construction, having built and
renovated homes. “I started working in the construction
industry when I was 16 years old. I love what I’m doing
today in my role with the two hotels, which are seeing
good growth.”
Julie Braga said the season for her hotel is typically
January through May. “But this year business never
really slowed down. It’s been year–round. There was a bit
of a slow period during the summer, and then we had to
deal with Irma. After Irma, business soared again. Last
year, business was solid as well for the Courtyard. We
have seen a gradual increase in demand in this market
for at least the last two years.”
And hotel–occupancy demand is forecast to continue
in 2018. The U.S. Lodging industry will enjoy continued
growth in all major metrics next year, based on a new
report by CBRE Hotels’ Americas Research. The firm is
forecasting year–over–year increases in occupancy,
average daily–room rate, revenue per–available room,
and total operating revenue.
Next year will be the ninth consecutive year of rising
occupancy, something the industry has not seen since the
1990s, the report says.
While the growth in occupancy does point to the fact
that the industry “is at the top of the business cycle, all
factors indicate we are in the midst of a record–breaking,
sustained period of prosperity for U.S. hotels.”
A new hotel industry report by
PricewaterhouseCoopers says “demand will continue to
outpace supply in 2018, albeit barely, resulting in the
highest occupancy levels since 1981, at 65.9 percent.”
Previous research conducted by CBRE has found that
75 to 80 percent of a hotel’s performance is dictated by
the local economy and market factors. So that analysis
fares well for Brevard County. “The Brevard economy is
doing well and a lot of businesses are expanding and
hiring,” said Ridenour, who is the chairman of Brevard
County’s Tourism Development Council and serves on
the City of Melbourne’s Babcock Street Community
Redevelopment Agency.
He said December started strong for his two hotels,
especially for the Residence Inn, which had lost some
rooms because of the hurricane. But now the inventory is
back on line, with the exception of just a couple of rooms.
“We have seen high demand, beyond what we
normally experience at this time of year. That’s encourag-
ing and we see the momentum continuing in 2018.”
As tax–reform legislation has passed, a new economic
impact study found that tax cuts could generate
$131 billion in economic activity for hotels and related
industries over the next 10 years.
On behalf of the American Hotel & Lodging Industry,
Oxford Economics analyzed the impact of tax–policy
changes that would result in a tax cut of $1.5 trillion over
10 years, which they believe will increase real gross
domestic product growth to accelerate to 3 percent in
2018.
The results show that tax cuts will stimulate the
economy and are expected to generate a boost to hotel–
industry operations, cause additional guest spending at
restaurants and stores in the travel destination, and
increase hotel capital investment — all benefiting the
broader national economy.
The local hotel market has been a benefactor of a
number of positive dynamics, one being corporate
business travel. Northrop Grumman Corp., Harris Corp.,
and Brazil–based Embraer S.A., for example, have
helped uplift hotel occupancy in the area.
“All three of those companies have had a big impact on
our business at the two hotels,” said Ridenour, “especially
Embraer for the Residence Inn property. They have
brought many employees from Brazil who stay at our
property for 90 days or longer. The Residence Inn in
Melbourne is their home for that time period. It helps to
have the Marriott name, the Marriot product, and the
Marriott quality.”
The Residence Inn features one– and two–bedroom
suites. The Residence Inn pioneered the extended–stay
hotel concept in 1975. The Residence Inn is designed with
the extended–stay traveler in mind, said Ridenour. Every
guest room is a suite with studio, one– and two–bedroom
options that afford guests more spacious and functional
living space. Each suite is complete with a fully equipped
kitchen, so guests can have control over what they eat
and how their food is prepared.
About one–third of all business travel room nights are
part of an “extended stay,” according to Marriott. “We
opened the Residence Inn 10 years ago in Melbourne and
the model has been well received by business travelers
and other guests,” said Ridenour, who is the Florida
Restaurant and Lodging Association’s Space Coast
chairman–elect for hotels.
He said both the Residence Inn in Melbourne and the
Courtyard in West Melbourne stay on top of renovations
and upgrades, and now the remodeling cycle will be even
quicker.
“The Courtyard will be undergoing a full makeover in
2019. Marriott is now on a shorter, six–year renovation
cycle. The owners are held to that. We renovated the
Residence Inn in Melbourne two years ago. We did the
hotel lobby, but we didn’t do the rooms for two more
years. We have bright, sharp–looking rooms that were
just renovated. Moving forward, the owners must do the
lobby and the rooms in the same year, which makes it
better for our guests. We did the lobby in a gray tone —
the ‘millennial look’ — and people really like it.”
The Residence Inn now touts a presence in all 50
states which underscores the brand’s popularity with
customers and the hotel investment community, alike.
“Marriott now has a total of 30 brands. It operates
more than 6,000 properties and we’re in 22 countries. The
company’s total revenue in 2016 was $17 billion, and we
now have 100 million rewards members. That’s huge,”
said Ridenour.
Marriott International’s loyalty program “Marriott
Rewards” edged out Hyatt Hotels Corp.’s “World of
Hyatt” to win J.D. Power’s just announced 2017 “Hotel
Loyalty Program Satisfaction Study.”
The annual study, which measures member satisfac-
tion with hotel rewards and loyalty programs, found this
year that members who redeemed rewards points for
dining, car rentals, product purchases, and special events
exhibited greater satisfaction than those who redeemed
only for hotel stays.
The study is based on 4,682 responses from rewards
program members who experienced five or more trips
during the past 12 months and was fielded in September
and October of 2017.
In its recent presentation to investors, Marriott
outlined plans to accelerate its growth, adding 285,000
to 300,000 rooms worldwide by 2019, “which could yield
a record $675 million in annual stabilized fees from these
rooms.”
The expansion will allow the company to further
capitalize on its industry–leading loyalty programs —
Marriott Rewards, which includes The Ritz–Carlton
Rewards, and Starwood Preferred Guest. The programs
are growing at a record pace of roughly 1 million new
members per month, according to Marriott, since the
company’s historic acquisition of Starwood Hotels and
Resorts in September 2016.
“We are excited about Marriott’s future and its growth
plans. I think the local lodging market is poised for
another good year. We see nothing but good signs ahead,”
said Ridenour.
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