Orientation Day
September 15th , 2015
Programme Director: Dr. Christina O’Connor
What is marketing?
Marketing is the science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit. (Prof. Philip Kotler)
What is BBS marketing? What is going to happen in the following 3-4 years?
Our expectations
Problem-solving (what if…)
Best study practices (to learn and to pass your exams)
Using the library
Where do I get the information
Year 1 Core subjects (30+20 ECTs):
Intro to Marketing and Sales, Consumer Behaviour
Microeconomics, Macroeconomics, Principles of Finance
Intro to Management and Teams, Innovation – Ideas that Changed the World, Organizational Behaviour, The Business Landscape
Career development, Business Academic Writing
Electives (10 ECTs – pick 2)
Microeconomics (2nd course)
Intro to Quantitative Analysis
Contemporary Issues in Management
Social Entrepreneurship
Critical Thinking for Professionals
Year 2 Core subjects (25+20 ECTs)
Marketing Management, Brand Management, Integrated Marketing Communications, E-Marketing
Financial Accounting
Human Resource Management, Operations and Supply Chain Management, Services Operations Management, Management Information Systems and Information Technology
Electives (15 ECTs, pick 3) Intermediate Microeconomics, Intermediate
Macroeconomics, Corporate Finance, Management Accounting
Project Management, Organisation Theory and Design, International HRM, Managing in International Environments
Managing Intellectual Property in Business
After year 2 – your options
Continue to Year 3 – BBS Marketing
Work placement for a year, than Year 3 – BBA Marketing
Study abroad for a year, than Year 3 – BBA Marketing (International)
Don’t miss our Placement & Study Abroad event in November!
Year 3 Core subjects (25+15 ECTs)
Strategic Marketing, International Marketing, Social Media, Strategy & Marketing, Business Analytics
Strategic Management, Strategic HRM
Business, Ethics & Society
Electives (20 ECTs – pick 4) Advanced Microeconomics
Managing Information Technology for Business, Managing Multinational Corporations, Innovation Management, Global Supply Chain Management, Change Management, International Corporate Entrepreneurship, IT-enabled International Business Communication, Consulting in Society, Negotiation and Dispute Resolution, New Venture Opportunity
Extra-curriculum activities
35 clubs (sports), 75 societies (non-sports)
Clubs and Societies Fairs Day – 30th September in the Sports Complex
Useful page
https://www.maynoothuniversity.ie/campus-life/student-life/clubs-societies/clubs-societies-resources
Our expectations We expect you to be present at lectures and tutorials
We expect you to come prepared
We expect you to participate (SPEAK UP!)
We expect you to look for the link between theory and practice
We expect you to develop critical thinking (don’t take anything for granted!)
More – in the Student Charter
https://www.maynoothuniversity.ie/study-maynooth/maynooth-education/student-charter
What if… I struggle with maths? You will need basic mathematics in Economics,
Accounting and Marketing courses
We have a Maths Support Centre
http://supportcentre.maths.nuim.ie/
It’s free, it’s friendly, it’s designed to help you
What if… I am not good at writing? Business writing is an essential skill for any person in
the management or specialist role
Creative writing is an important skill for marketers
You will have a Business Writing Course in the 1st Year
We have a Writing Centre, which will seek to help you
https://www.maynoothuniversity.ie/centre-teaching-and-learning/student-learning-and-advice/writing-centre
What if… I don’t have money for textbooks?
University Library usually has at least 10 copies of a set textbook www.library.nuim.ie
Join your friends and buy a textbook for a study group – campus bookshop is located in the John Hume building
Buy a second-hand textbook on Amazon or elsewhere online
We have a Student Budgeting Advice Service to help you get through the college
https://www.maynoothuniversity.ie/campus-life/budgeting-student-life
What if… I need a learning support? Academic Advisory Office – first point of contact
https://www.maynoothuniversity.ie/centre-teaching-and-learning/student-learning-and-advice/academic-advisory-office
Student Counselling Service
https://www.maynoothuniversity.ie/campus-life/student-wellbeing-support/counselling
Let the Programme Director know
What if… I was sick and missed an important topic?
Ask to borrow your friends’ lecture notes
Read the textbook
In the worst case scenario – get a medical certificate and present it to the programme office
Something terrible happened and I could not prepare for the exam/be at the exam? Contact the lecturer or the Programme Director
immediately
What if… I failed an exam?
Make an appointment for the Consultation Day and have a look at your exam paper
Register for a repeat examination
All repeat examinations take place in August (for both 1st and 2nd term exams)
Study hard, ask an advice from your classmates who did well in this course
Speaking about exams Continuous assessment (individual or group projects) will
be an important part of your grade in many courses
Never leave continuous assessment until the last minute
Mind the grammar and the formatting!
Having a correct referencing style is extremely important. Use this guide: https://www.maynoothuniversity.ie/sites/default/files/assets/document/The%20Ref%20Point%202nd%20ed%20final_0.pdf
Plagiarism is a serious academic offence. Acknowledge the work of others: https://www.maynoothuniversity.ie/sites/default/files/assets/document/Plagiarism%20May%202014_0.pdf
Good practices in exam revision Revise a little after each class or at the end of the day
Read each course outline carefully
Summarize textbook chapters that you read – that will make it easier to memorize the material
Form study groups to revise – often much better than doing it all alone
Use past exam papers (on the library website) but don’t expect them to be similar each year
Have a good night sleep and a proper lunch before the exam
How to use the library Textbook search - LibrarySearch
Journal papers - eJournals
Newspaper articles – LexisNexis database
Library training https://www.maynoothuniversity.ie/library/support-training/list
Booking study spaces
https://www.maynoothuniversity.ie/library/using-library/study-spaces
Useful information Timetables and examinations https://www.maynoothuniversity.ie/exams Where is my classroom?
Find your venue code and its location
https://www.maynoothuniversity.ie/exams/academic-examination-timetable
Find the location on the map
https://www.maynoothuniversity.ie/campus-life/campus-map I cannot get into Moodle! Help!
Email [email protected]
General questions School of Business Programme office – Rye Hall Extension building (former Hamilton Institute)
Have a great learning journey!
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