BBW_Mobility

Daimler: Car2go / Bosch Battery / Fraunhofer: Elektromobile City / Elmoto / Future Projects

Mobility

08 Business Baden-WürttemBerg

impressions

C Elmoto

New MobilityThey are noise-free, eco-friendly, fast, economical to run and extremely hot. “Elmoto” could become the new synonym for urban lifestyle mobility.

Business Baden-WürttemBerg 09

impressions


The Myth LivesBrand emotion quite close to the historical location of the Porsche plant in Stutt-gart Zuffenhausen. The new Porsche Museum was opened in the beginning of a year with intensive reflec-tions on the the myth and the future of Germany’s world-known sports car manufacturer.

impressions

C Porsche AG


impressions

CLUSTERS & INITIATIVES

neWs & dates

Energy from Underground17 - 19 November 2010, Karlsruhe

The Geothermal Congress (DGK) is the most important conference in the German-speaking world in the area of geothermal energy. Scientists and experts will be presenting the results of their latest research. These will cover all aspects of geothermal energy use in cooling, heating and power generation. This year, the GtV-Bundesverband Geothermie (German Federal Geothermal As-sociation) is exspecting around 800 visitors. In parallel with the DGK, the Geoenergia 2010 trade fair will allow businesses to showcase their prod-ucts and services in all areas of deep and near-surface geothermal energy. The particular focus of the DGK in 2010 is the area of local energy supply. Municipal geothermal power plants ensure a sustainable, stable-priced heat supply from renewable energy sources. The guest country at this year’s Congress is Turkey — a country which has excellent geologi-cal conditions and huge potential for the use of geothermal energy.

www.geothermie.de

Arab Health24 - 27 January 2011, Dubai

At Arab Health in Dubai, Baden-Württemberg International (bw-i) will be presenting Germany’s South West as a global leading business region for medical technology. More than 100 companies, hospitals and research facilities will be presenting their innovative solutions to a global audience. With 520 companies and more than 70,000 employees, Baden-Württemberg not only has the highest density of enterprises in the fi eld of medical engineering but also the highest employment fi gures. Arab Health is the leading trade fair and conference for medical issues in the Middle East. In 2009, more than 2,200 exhibitors from 65 countries presented their products and serv-ices to 55,000 visitors from all over the world.

www.bw-i.dewww.arabhealthonline.com

12 BusIness Baden-WürttemBerg

C Daimler AG

Business Baden-WürttemBerg 13›

Easy Come, Easy GoWith car2go Daimler has set new standards for urban mobility

clusters & initiatives urBan moBility

new mobilityGood reasons for redis-covering city driving can now be found literally on every corner in Ulm. Daimler AG sees to it with car2go — with this new mobility concept, driving a car becomes as easy as using a mobile phone.

text: Daniela Sandmann

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clusters & initiatives

urBan moBility

With car2go, Daimler has launched a com-pletely new mobility concept, providing a future-oriented answer to increasing traffic volume in urban areas. “car2go is an intel-ligent and creative solution that provides a simple, flexible and value-for-money ap-proach to mobility with environmentally-friendly vehicles”. This is how Dr. Dieter Zetsche, ceO of Daimler ag and head of Mercedes-Benz cars, describes the objective of the project.

In October 2008, the first pilot phase started in the southern german city of ulm where car2go is tested in real-life condi-tions. “ulm has been one of our most im-portant research locations for many years, and is therefore the ideal choice for testing this future-oriented mobility concept”, says Dr. Thomas Weber, member of the board of management responsible for research and development at Daimler ag. In sup-porting car2go, ulm is promoting efficient individual mobility concepts for inner city traffic and the optimum usage of available parking space, and the city is also setting international standards. The firm Daimler TSS gmbh based in ulm played a decisive role in the development of the telematics systems, the internet portal and the fleet management systems.

following the successful completion of the internal pilot phase, car2go with a fleet of 200 smart fortwo cdi is available from now on to all registered residents and visi-tors to ulm — every day, around the clock, and at low rates. from ulm, car2go has gone straight to the international level, to the uSa.

From Ulm to AustinThe pilot project in the southern german city of ulm was not the only one — from the start the concept was planned for in-

ternational use. Whereas in ulm the aim was to test the general acceptance of the concept and stabilize the technical systems, the second pilot project is designed to gen-erate know-how for the international use of car2go. The demands include applicability to other cities, language regions and mobil-ity trends as well as adaptation of the busi-ness processes to the legal requirements in other countries. Jérome guillen, director of the Business Innovation department at Daimler that developed the car2go concept commented:

“We haven deliberately chosen a large american city. In the uSa the car shar-ing market has the highest growth rates in the world. for this reason we see very good chances of success for car2go there, especially because car2go offers many ad-vantages over the known car sharing offers.” for instance, car2go is distinguished by free availability of the vehicles in the city area without obligation to use certain park-ing spaces, on-the-spot rental for as long as one likes, as well as a simple and clear price structure. The capital of Texas with

its 750,000 residents is considerably big-ger than ulm and is distinguished by its open-mindedness and its very committed citizens. “Our city is known for its strong sense of environmental responsibility,” says mayor Will Wynn. “car2go fits this won-derfully because this way we can offer the residents of austin an intelligent mobility concept with a high positive environmental factor.” as in the first phase of the german pilot project, car2go began in austin with a defined group of users, for example city employees. In the second step car2go was made accessible to the public in austin.

19 Cent per Minute and this is how it works: whenever a car is needed, it can be rented spontaneously right in the street, or it can be pre-booked via mobile phone or internet. The car then can be used as long as one likes, and can be returned to any unoccupied public park-ing space within the area of operation. The cost structure is clear and the use is simple: the 19 euro cents charged per minute cov-ers taxes, insurance, mileage and even fuel. There are low rates for rental by the hour or day: 9.90 euros per hour or 49 euros per day. Sole condition for use is one-time free registration as a customer and a valid driv-er’s license, to which a small seal is affixed. Once a person registers, he or she can access any car2go by means of a card reader placed behind the windshield.

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The cars can be rented in passing out on the street, or they can be pre-booked via mobile phoneC Daimler AG

Customers can use the integrated navigation system via a special car2go monitorC Daimler AG

car2go is an intelligent and creative solution that provides a simple, flexible and value-for-money approach to mobility with environmentally-friendly vehicles. dr. dieter Zetsche, CEO of Daimler AG and Head of Mercedes-Benz Cars

”“

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clusters & initiatives

urBan moBility

In the fi rst pilot phase, some 500 employ-ees of the Daimler research center in ulm, plus 200 family members, participated as test drivers. The aim was to test the tech-nical systems and gather initial experience with acceptance, user behaviour, and effort for service in practical operation. robert henrich, responsible project manager at Daimler ag, sums it up: “The success of the fi rst pilot phase surprised even us and shows how much importance is already at-tached to forward-looking mobility con-cepts today.

car2go in Detailregistering for car2go, the customer’s driv-ing license is provided with an electronic chip that enables the driver to unlock the car. customers have several possibilities for accessing a car2go. a spontaneous “passing” rental, for example — wherever a customer fi nds a free smart, they can hire it “on-the-spot”. To do so, the customer simply holds their driving license up to a reading device behind the windscreen, gets in, enters their PIN number and drives off. available ve-hicles can be located quickly and easily via the internet or a telephone service hotline. alternatively, vehicles can be booked up to 24 hours in advance. In this case the loca-tion and directions to the vehicle reserved are sent to the customer in good time via a text message. The rental period can last for as long as desired. The vehicle remains reserved for the customer during any stops made — when shopping, for example. When customers wish to return the car2go, they simply leave the vehicle in a parking space within the city limits. all “non-managed” parking spaces within the city limits can be used, for example the car can be parked at the side of the road or within marked park-ing spaces. In addition, specially marked car2go parking spaces are provided at rail-way stations or airports.

High Quality and Reliable Servicea service team cleans the vehicles on a reg-ular basis and handles all technical mainte-nance work. This guarantees that every cus-tomer receives a clean, tidy and undamaged

vehicle for every trip. The service team is also responsible for refi lling the fuel tank, or customers can do this themselves using a pre-paid fuel card found in the glove com-partment of the car2go in return for free minutes credited against their next trip. customers can use the integrated naviga-tion system via a special car2go monitor and they can establish a telephone connec-tion to the service center should they have any questions about the vehicle.

The Origin of the ConceptWhen the fi rst smart was produced in 1997, the new two-seater micro-car also carried with it a vision of mobility in the 21st cen-

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Simple payment system: charges are not based on distance, but on timeC Daimler AG

After launching the programme in Austin, Daimler is rolling out car2go in further US-citiesC Daimler AG

tury; tailored to address traffi c problems in large urban areas. a host of mobility serv-ices, such as special rates for occasional rental of a larger vehicle, cheaper car wash rates, special parking arrangements in large cities and combined usage of car, rail and local public transport all positioned the smart as “not just another car”.

The original idea of the smart mobility concept was taken on by Daimler’s Business Innovation division. In view of increasing crude oil prices, higher traffi c volumes in urban areas and the growing need for in-dividual mobility, Business Innovation de-vised car2go as a tailor-made response to the issues raised by today’s urban mobility. 8

After car2go Daimler AG has now developed a further innovative concept for urban mobility: car2gether starts with a first pilot project in Ulm, that also provides an answer to the question of how flexible and independ-ent mobility can be achieved without car ownership.car2gether is a web-based ride sharing community arranging incoming offers and requests for lifts. Rides can be arranged via smart-phones on the way or from a PC at home. Daimler is the

first car company to try this form of mobility in a pilot project that tests intelligent

tHE CArsHArING caR2gEthER

and contemporary use of a ride sharing system espe-cially for urban areas.

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36 Busin ess Baden-W ürt t emBer g

gloBal play er, loCal H er oes

sB limot ive

Invented for life Innovative battery technology for the “Big Three”

Electric car BatteriesThe project focuses on de-veloping and manufactur-ing high-energy-densitycells and battery systems for electric vehicles.

The US vehicle manufacturers GM, Ford and Chrysler have commissioned a subsidi-ary of the world’s largest automotive sup-plier, Bosch, to develop batteries for electric vehicles. “We are proud that we are able to play a role in developing innovative tech-nologies for the uS market as part of this forward-looking partnership between the three major uS vehicle manufacturers”, said reinhard Peper, CEO of SB limotive North America and Cobasys llC.

this joint project focuses on developing and manufacturing high-energy-density cells and battery systems for electric vehi-cles. SB limotive‘s objective is to increase energy density levels by 50 percent within the next three years. “this joint project with uSABC enables us to match our developments with the requirements of

North American vehicle manufacturers at a pre-competitive stage, to ensure that we provide optimum quality and safety as far as battery technology is concerned”, said Peper. “the manner in which we have per-formed in a range of electric vehicle projects demonstrates our ability to harmonise what we develop with our clients’ expectations and thereby provide innovative and cost-effective products”, Peper added.

New Battery System for GM, Ford and ChryslerCobasys is a subsidiary of SB limotive, it-self a joint-venture between Bosch and the Samsung Group that produces batteries for electric and hybrid vehicles. Cobasys’ mis-sion is to develop lithium-ion cells and con-figure a 40 kWh-capacity battery system to function as a technology demonstrator. 8

For further informationwww.sblimotive.com

The new innovative

battery system C SB LiMotive

The functional principle behind lithium ion cells is that, during a charging process, a lithium ion is deintercalated from the oxidic transition metal oxide, moves through the electrolyte component and the separa-tor, and is intercalated (taken into stock) between graphite layers. This means that no hazardous metallic lithium is produced. This procedure is reversed when discharging the lithium-ion cell; and is defined in literature as the “rocking chair” principle, meaning that it is reversible. A lithium-ion cell can therefore be charged and discharged on numerous occasions.

LiTHiuM-iON BATTERiES

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gloBal play er s, loCal H er oes F-Cell

Around the World in 125 DaysF-Cell world drive by Mercedes-Benz

On 29 January 1886 Carl Benz applied for a patent (Number 37435) for his three-wheeled “gas engine-powered vehicle” and thus put down the first marker for a com-pletely new form of mobility. 125 years later Daimler AG is not only using this date to celebrate the past and highlight the milestones in motor car history but also to provide tangible perspectives on mobil-ity in the future. As they travel a 30,000 km route, the three Mercedes-Benz B-Class F-CElls are designed to demonstrate that they handle safely and reliably in a wide range of different road and climate condi-tions. “125 years after the invention of the motor car, we regard the B-Class F-CEll as being representative of its reinvention”, is how Dr. Dieter Zetsche, Chairman of the Daimler AG Board of Management, de-scribes the significance of this innovative, fuel-cell-powered vehicle. “this hitherto unique round-the-world trip in roadworthy, fuel-cell-powered vehicles once again shows that we have more than enough pioneering spirit for at least a further 125 years’ worth of innovations.”

Zero-emissions Mobility Fuel-cell-powered electric vehicles combine the benefits of long range with short refu-elling times. they can therefore facilitate both zero-emmission mobility locally in conurbations as well as over long distances. Furthermore, a fuel-cell-powered drive sys-tem can be applied to other types of vehi-cles, e.g. city buses. Mercedes-Benz iden-tified this potential at an early stage and back in 1994 unveiled NECAr 1, the first vehicle to be powered by fuel cells. Since then Mercedes-Benz has made substantial progress in developing this technology and from an engineering perspective it has meanwhile really come of age. thus, in the case of the B-Class F-CEll, for example, all the relevant development and manufactur-ing standards governing serial production were applied for the first time to an elec-tric vehicle featuring a fuel cell. All F-CEll components comply with Mercedes-Benz’s stringent quality, reliability and service life standards. In staging F-CEll World

Zero-emissionThree Mercedes-Benz B-Class, featuring a local zero-emissions electric drive system powered by a fuel cell, set out from Stuttgart on a 125-day drive around the world. The three B-Class F-CELLs are to drive across four continents and through 14 countries, starting and finishing in Stuttgart, where the “world comes full circle”. Mercedes-Benz is using F-CELL World Drive to demonstrate how well-engineered fuel cell technology is and how suit-able these vehicles are for everyday use.

C Daimler AG

Busin ess Baden-W ürt t emBer g 35

gloBal play er s, loCal H er oes F-Cell

Asia, to the Chinese city of Shanghai. the fuel-cell-powered vehicles will travel across the Eurasian continent, via the Chinese capital Beijing, through the Kazakh cities of Almaty and Astana, as far as Moscow, covering a distance of more than 10,000 kilometres. this is a route Mercedes-Benz is already very familiar with. In 2006, 33 Mercedes-Benz E-Class travelled through these regions already as part of the “E-Class Experience”, but in the opposite direction from Paris to Beijing. On the final few legs the route passes through Northern Europe. the vehicles will head from St. Petersburg in russia via Finland to the Swedish capital, Stockholm. the Norwegian capital, Oslo, is also part of the route, before the vehicles re-turn via Denmark to Germany, where the tour will include a stopover in hamburg. After a further 70 days on the road the 125-day tour will finish back in Stuttgart at the beginning of June.

The Infrastructure Challengethe development of an extensive hydrogen filling station infrastructure for fuel-cell-powered electric vehicles is a key factor in whether this technology has a commercial breakthrough. there are currently about 200 filling stations around the world where fuel-cell-powered vehicles can be refu-eled. Given this patchy supply network, demand-based supply of hydrogen for the tour vehicles represents a major logistical challenge. 8

Drive Mercedes-Benz wants to demonstrate the high degree of maturity that fuel cell technology has achieved and highlight its global potential. At the same time this trip around the world also highlights a major challenge – hydrogen supply infrastructure. “this type of electric-powered mobility can only be actioned extensively if there is a demand-based network of hydrogen fill-ing stations in place. the objective must now be to pool resources to put this filling station network in place”, says Dr. thomas Weber, the Daimler AG Director in charge of Group research & Mercedes-Benz Cars Development. “We have done our home-work — the B-Class F-CEll impressively demonstrates what contribution fuel-cell-powered electric vehicles can currently make to mobility in the future. this vehi-cle facilitates local zero-emissions motoring both over short and longer distances. this is what our F-CEll World Drive initiative is designed to demonstrate”, Dr. thomas Weber affirms.

4 Continents, 14 Countries and 30,000 Kilometres in 125 Days the tour kicked off in Stuttgart on 30 Janu-ary, initially heading south via Paris, Barce-lona and Madrid to the Portuguese capital, lisbon. that’s where the vehicles departed European territory and continued their journey by plane to the Eastern uSA. the route now extends right across the conti-nent of North America, heading westwards from Fort lauderdale in Florida along the Gulf of Mexico to los Angeles in California. From there, F-CEll World Drive is sched-uled to head north along the uS West Coast as far as vancouver in Canada. After about a month on the road, covering a distance of more than 7,500 kilometres, the vehicles are due to leave North America to continue their tour in Eastern Australia. Starting in Sydney, the B-Class F-CElls will travel more than 5,000 kilometres along the fifth continent’s southern coast to Perth, with en-route stopovers in Melbourne and Ad-elaide. the final intercontinental transfer on this round-the-world tour will then take F-CEll World Drive to the continent of

Refuelling stop: the vehicle driving emission free C Daimler AG

From Stuttgart to Paris: The F-Cell vehicle finally arrived at Paris on 31st January C Daimler AG

Renewable energy meets zero emmission during the trip C Daimler AG

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03

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This type of electric-powered mobility can only be actioned extensively if there is a demand-based network of hydrogen filling stations in place. The objective must now be to pool resources to put this filling station network in place.dr. Thomas Weber, Member of the Board of Management of Daimler AGGroup Research & Mercedes-Benz Cars Development

”

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clusters & InItIatIves

FraunhoFer Iao

The Electromobile CityThe Fraunhofer Institute for Industrial Engineering (IAO) has a clear vision about future of mobility and urban spaces

city carsThe greatest advantage of electromobiles, namely the absence of local emission, is accompanied by a crucial disadvantage: small cruising ranges. Therefore, the urban region becomes the ideal case study for electromo-bility.

text: Karola Rath, Florian Rothfuss

Accordingly, cities have the chance to serve as true incubators for electromobility. Although in 2020 conventional combustion engine vehicles will still reach highest sales volume, other driving concepts like Hybrid, Plug-In Hybrid, Range Extended (REEV), Battery (BEV) and Fuel Cell will gain more and more market share in Europe, Asia and the USA over the next years. But it is still unclear, how the different drive concepts will emerge and penetrate the market in the next years. A multitude of factors influence the attractiveness, and thereby, the diffusion of different electric vehicle concepts, like

the development of the oil price, possible technological breakthrough in battery tech-nology as well as governmental restrictions concerning the CO

2-emission. The greatest

advantage of electromobiles — being locally emission free — is still accompanied by the crucial disadvantage of small cruising rang-es. Experts therefore agree: the electromo-bile of the near future will be a city car. So far the research concerning electromobility mainly focused on the vehicle related tech-nology development. But beside the auto-motive industry also cities and municipali-ties, urban planners, housing societies and

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FraunhoFer Iao

Especially urban regionswill play a central role concerning the reasonable use of electric cars and the broad distribution of electric vehicles concepts.C Fraunhofer IAO

architects as well as energy providers and the public transportation system are con-fronted with the enormous change towards electromobility. In fact, on the one hand electric driving concepts make demands on urban planning, and on the other hand, they offer a multiplicity of new possibili-ties with regards to urban planning, which comprise infrastructure, processes, organi-sation and planning of a city. But how can urban planning be adjusted to encourage electromobility, so that cities do profit from emission-free mobility? The Fraunhofer-Institute for Industrial Engineering (IAO) currently works on this question in the frame of publicly funded research projects and in direct cooperation with industry and municipal partners.

People and MobilityAccording to the Federal Environment Agency, the critical limit of respirable dust is exceeded at the Neckartor in Stuttgart on one day out of ten annually. Furthermore, 65 percent of the inhabitants of Stuttgart complain about the noise impact caused by traffic. Despite of all efforts to expand the public light rail system and to enhance citizens’ enthusiasm to walk or go by bike, the majority of around 40 percent of all distances — concerning the traffic study “Mobility in Germany” — is covered by in-dividual motor car traffic. This percentage remained approximately the same over the last decades. Electromobile vehicle concepts now offer a great chance for cities. No mat-ter whether pedelecs, scooters, automobiles, transporters or busses — apart from long distance load traffic, battery electric drives are nowadays tested in almost every type of vehicle. Of course, also the power for the drive capacity has to be generated. As long

as there is no shift towards renewable ener-gies, electromobility will not be a CO

2 neu-

tral mobility. But for the quality of life in cities it is much more important that elec-tromobility is already locally emission free. A city that is seriously concerned about the health and quality of life of its inhabitants inevitably has to engage in electromobility.

Electromobility and CitiesAccording to a 2009 survey, already 20 per-cent of all cities in Germany initiated ac-tivities in the field of electromobility and 50 percent of the cities with more than 100,000 inhabitants active in that field. These figures are quite astonishing with re-gards to the fact that fully electrically driv-en vehicles are not available in large scale production up until now.

An important issue for electromobil-ity in cities is the planning, development and construction of a charging infrastruc-ture. How charging stations can be inte-grated into the cityscape and how they can be adapted to the customer’s needs in an optimal way is one question addressed to the research landscape. A LED based street light integrating a charging point is one solution currently developed by the Fraun-hofer IAO together with the industry part-ner Langmatz GmbH. Another high influ-ence on the diffusion of electromobiles has the integration of electric vehicles into mu-nicipal or taxi fleets. Municipal vehicles, with their, in most cases, clearly defined application profiles and daily routes of less than 100 km are ideal for the performance profile of electromobile vehicles, and more-over, offer a great opportunity for citizens to experience electromobiles in daily life. Apart from cities and local authorities, car manufacturers engage in initiatives con-

roadmap CIty CArs

Hybrid vehicle power-split/parallel

plug-in Hybrid electric vehicle

reev range extended ev

Bev Battery electric vehicle

Fc Full-cell vehicle

Today 2010 2011 2012 2013 2014 2015

Honda FC X Clarity small series

mercedes Benz F-Cell B-Classsmall series

mercedes Benz F-Cell B-Class

chevyVolt

opelAmpera

Byd f3dm

Fisker Karma

toyota Prius Plug-In

mercedes Benz S500 Plug-In

mercedes Benz E-Class Hybrid

mercedes Benz S400 Hybrid

Lexus RX450h Hybrid

Honda Insight

tesla Roadster

Byde6

mitsubishii MiEV

nissa Leaf

smart ED

vW e-UP

BmW Megacity Vehicle

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FraunhoFer Iao

cerning urban electromobility as well. For instance, BMW is building a “Megacity Vehicle”, adapted to the needs of urban in-habitants. Moreover, Audi just donated an architecture price concerning concepts that connect mobility and city development. For this purpose, Audi invited different architecture offices to take part at the so called “Audi Urban Future Award” and to develop concepts for the urban space and mobility of the future. In addition, Daim-ler introduced the “car2go” concept in Ulm (Germany) and Austin (Texas, USA), an in-novative car-sharing concept, which allows spontaneous use of cars that are spread over the whole city area. Users can find non-occupied vehicles via the internet, mobile phone or directly in the streets and just pay for the distance covered. While in Austin around 1,400 customers use this innova-tive car-sharing system, in Ulm car2go al-ready has 17,400 customers and more than 98 percent of the inhabitants of Ulm know car2go.

Cities as Incubators for ElectromobilityA diffusion of technology is to be expected in the urban texture as a result of the per-formance profile of electric cars. Also, it has to be identified why the “Early Adoptors”, that is to say, the first-time buyers living in cities, were keen to use these cars.

On top of that a great awareness and vis-ibility of new technologies can be achieved in cities with a high density of population, thereby influencing the acceptance of new technologies. Moreover, the high density of population is also a requirement for the functioning of alternative operator models, such as car-sharing concepts. These sharing-concepts provide an interesting application field for electromobiles — whether electro-mobiles are integrated in the car pool or owners of electromobiles are able to rent conventional cars for long distance drives. Furthermore, a city offers concerted local promotion possibilities for electric vehicles, such as the creation of parking spaces free of charge or the permission of driving on bus lanes in the city centre.

Provided a certain market penetration cities will profit from electromobility es-pecially. In particular congested urban ar-eas where the trade-off between the urgent mobility need of people and goods as well as the negative impact of traffic (e.g. noise emission, pollution burden, resource and space requirements) becomes exceedingly apparent, electromobiles offer great advan-

tages. Comparing the advantages of electric vehicles, namely the reduction of respirable dust, clean city centres, the noise reduction and the local absence of CO

2, with the dis-

advantages of electromobility, like the small cruising range, high purchasing costs, long charging times and missing standards, it becomes clear that the environment profits more than the driver itself.

Therefore, urban concepts as well as business models are needed that become affective even after the current period of government aid. Cities as subsequent great profiteers should consequently be ready to serve as true incubators for electromobility with the means available to them.

“Electromobile City”The challenge cities are facing today is the lack of experience and expertise for electric vehicle concepts. Cities should serve as in-cubators of electromobility but lack the experience with electric cars as well as its potentials and limitations. For instance, insufficient placement of infrastructure as well as misleading or wrong investments can lead to a loss of image and customer dissatisfaction. Also, the limited availabil-ity of electric vehicles as well as the existing uncertainty with regards to the question of which technology alternative will pen-etrate the market is a challenge cities have to meet.

Therefore the Fraunhofer IAO together with Protoscar SA is going to initialize the innovation network “Electromobile City”, providing a profound knowledge basis for everyone involved in the change towards electromobile vehicle concepts and urban planning. This network addresses cities and municipalities, architects, urban as well as traffic planners, energy providers, public utility companies, providers of local light traffic systems, building societies, car shar-ing providers and companies of the auto-mobile industry.

Open NetworkThe Fraunhofer IAO and Protoscar, offer-ing both a broad experience in the field of electromobility and demonstration projects such as the Mendrisio “VEL-1” project, provide information in the field of infra-structure, education, equipment acquisi-tion, business models as well as legislation concerning electric mobiles to the members of the network. Interested companies are invited to join the network. 8

www.electromobile-city.com

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eFFects CIty CArs

the good› Reduction of respirable dust

› Clean city centers› Noise reduction› Local absence of CO2

the Bad› Small cruising range› High purchasing costs› Long charging time› Missing starndarsthe resultEnviroment profits more than driver

The challenge cities are facing today is the lack of experience for expertise electric vehicle concepts. Cities should serve as incubators of electromobility but lack the experience with electric cars as well as its potentials and limitations.C Fraunhofer IAO


Clusters & initiatives

elmoto

very Mobile MindsStuttgart-based Industrial Product Design and Development (IPDD) creates customized solutions — and Elmoto

Next Generation DesignIndustrial IPDD (Product Design and Development) is one of the best-known service providers in its field in Germany. The company specializes in the design and production of tailor-made solutions for a vari-ety of sectors. IPDD have also used their expertise to develop a brainchild of their own: Elmoto, a light-weight electrical bike.


In the company’s Calwer Straße offices, Özkan Isik, a certified designer and manag-ing director at IPPd, is holding a Playmo-bil zebra while talking about medical and rehabilitation technology. the situation seems to be symptomatic of the company’s activities: they are quite wide-ranged. Sec-tors include medicine, physical rehabilita-tion, electrical mobility and investment goods ranging from cranes to CNC turn mill machines as well as consumer prod-ucts. Such as Playmobil figures.

“We were quite proud when nobody seemed to notice that the design was not done by Playmobil themselves,” says Isik, smiling. “the crucial point is for the design to fit and support the brand,” he explains. and IPPd seems to be doing well.

What started out as a business with three partners and four employees in 1994 has turned into a thriving company with some 30 staff of various experts, including engineers, who have been much in demand. “our team have a broad expertise, they do exchange information and cooperate very

well. this allows us to work on such diverse sectors,” Isik adds.

IPPd’s expertise in the area of reha-bilitation includes work for scooters and wheelchairs and gave the team the idea for a light-weight electrical bike, elmoto. and, who knows, perhaps it was also a play-ful approach that allowed this extension of activities — hold and move a zebra in your hand and see what happens…

Environmentally Friendly and Low-Cost“We had the idea for elmoto and then went looking for companies who would invest in the project and take on manufacturing,“ Isik goes on to explain. their search was successful, and it is easy to see why. “driv-ing the bike is fun, there is no rattling, no fumes whatsoever. People can use it to get to work, go and see friends or to just drive around for the pleasure of it — zero-emis-sion and low-cost. elmoto shows the way for urban mobility.”

elmoto does resemble a bicycle and is very easy to handle. and it weighs just 45 kg, a point which makes it unique on the German market. light-weight drivers who might be put off by heavier types of scoot-ers are likely to feel comfortable on elmoto. all you need is an insurance plate, a scooter or car licence, put on a helmet — and off you go! also drivers are likely to breeze past petrol stations with smiles on their faces. Charging the battery costs just around 40 cents. at a maximum speed of 45 km/h the bike can run over 60 kms even climbing

Stuttgart hills until it will be on the look-out for a socket. Virtually Made in Baden-Württembergelmoto’s main production site is located in ravensburg. With the exception of some less demanding parts ordered from the Far east, all suppliers are based in Germany — the big majority of them in Baden-Württemberg. Hence, it may also have been local pride that recently induced the region’s utility enBW to order nearly 600 elmoto bikes for a pioneer project. With the help of a few hundred test drivers, enBW is going to take a look at drivers’ energy consumption behaviour in the state capital. the project is due to start this sum-mer and public electrical sockets are now being installed in Stuttgart to supply power through the use of chips for the one-year-project and beyond.

annual production is now around 1,700 bikes with one unit selling at 3,990 euros. “to sell elmoto, our contacts in the bicycle sector have been extremely helpful, particu-larly in the beginning. We would not have made it without them,” admits Isik. el-moto is also exported to Holland and Swit-zerland. Beside the merits mentioned, there is, no doubt, another major factor for the scooter’s success. Says Özkan Isik, “eco has become trendy, and elmoto is just that.” 8

More information www.elmoto-cycles.com www.i-pdd.com


elmoto


Easy Rider Elmoto combines modern design with state of the art electrical and battery techno-logy and ecological sustain-ability. Since July, 500 Elmoto bikes are tested by the utility company EnBW for one year in the Stuttgart region C IPDD

Driving the bike is fun, there is no rattling, no fumes whatsoever. People can use it to get to work, go and see friends or to just drive around for the pleasure of it — zero-emission and low-cost. Elmoto shows the way for urban mobility.Özkan isik, IPDD

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Germany’s Top EconomistsWhen searching “Germany’s Top Economists” the business paper Han-delsblatt examined the lists of pub-lication of more than 1,700 German speaking economic scientists from the year 2009. The result: “Mannheim … has by far the most research-productive faculty of Economics in Germany.” Also the graduates of the University of Mannheim are the first choice for employers. According to a ranking of the economic magazine, Wirtschaftswoche the Mannheim alma mater enjoys the best reputation in Business Economics of all German universities for the ninth time run-ning. Mannheim degree holders are also appreciated when coming from other faculties. In the field of Business Informatics University of Mannheim ranks third; in Economics it comes in fourth.

www.uni-mannheim.de

teaCHInG & talents

neWs & dates


on the Fast Track with elmarA futuristic electric vehicle developed by Mannheim students

The 28 engineers-to-be of Baden-Wuert-temberg Cooperative State university (dHBW) in Mannheim have made it: “el-mar“, result of their project work at project engineering studies, is such a compel-ling alternative vehicle concept that they could attract not only global players such as BaSF, Continental and aBB as partners but also present their “wheeled electric motor“ at this year’s Geneva Motor Show. at the beginning of elmar there was the

Artificial SunThe Institute of Thermodynamics and Thermal Engineering (ITW) at Stutt-gart University has one more attrac-tion to offer. Since spring of this year they have been operating a dynamic sun simulator. This globally unique simulator makes it possible to deter-mine the performance of entire solar installations by performing in-house tests. The increasing innovation inten-sity of the German and international solar thermal industry has caused a rising demand for tests of collectors and solar plants. Promptly performed tests are essential in order to realize the shortest possible product devel-opment cycles. Due to the limited testing capacities during the winter half year this has not been possible to the extent necessary.

www.itw.uni-stuttgart.de

C ITW


teaChing & talents

elmar

on the Fast Track with elmar

guideline of the project’s initiator and tu-tor Professor dr. Carsten Seidel to “build a futuristic vehicle with electric drive, mostly constructed without classical materials and components“. Within only ten months, it became a sporty two-seater whose distinc-tion from established construction princi-ples can be seen at a first glance. the young engineers dispensed with a car body alto-gether and rely on a support structure with a free-hanging passenger cabin instead.

Newly developed electric single-wheel en-gines take the place of the traditional elec-tric motor. “Keep it Simple“the students worked with carbon fiber-reinforced synthetics (CFK) whose produc-tion is, compared to other materials, easier and lower in energy consumption. on top of that the inventors of elmar structured all the construction elements poly-functional

Each of the four composite riggers carrying one wheel clings to the aluminium centrepiece at the top

The vehicle combines mod-ern materials, innovative electric single-wheel propul-sions and powerful batteries

Elmar is an electric driven vehicle for two individuals and two crates, fully built of plastic materials

true to the principle ”keep it simple”. For example, unlike conventional cars, the func-tions of carrying, bouncing and absorbing are undertaken not by single components but are built into the side arms. that saves both weight and energy. the energy con-cept for the provision of the electric motors is environmentally compatible as well. “For us, it was inadequate just to equip elmar with high-performance batteries. Instead we developed a flexible carport with solar ›

High-Speed Studies28 project engineering students of the Baden- Württemberg Cooperative State University in Mannheim designed a futuristic electric vehicle of sweeping modernity in design, technology and construction materials during an interdisciplinary tuitional project.



teaChing & talents

elmar

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To keep it simple — this is the project’s main principle C Elmar

Elmar can be steered by side-stick throttle control C Elmar

modules at the same time with the vehi-cle in which the vehicle’s batteries can be charged in just eight hours”, explained the inventors.

Ups and DownsSince april 2009, the students of dHBW Mannheim bring, besides lectures and prac-tical phases in their apprenticing enter-prises, project elmar forwards. they work on a logical overall idea for emission-free driving and their vision of becoming fore-runners of a radical change in constructing vehicles such as elmar by working in seven teams with different tasks such as construc-tion, energy, design, navigation, drive, mar-keting and support. the tutors of the dual

university advise and support the students realising this interdisciplinary project. But it is up to the 28 students themselves how they make their aim become reality. Corre-sponding to the practical orientation of the dual studies, they do the main part of the work, from the initiation to the planning to the performance, autonomously. “to make decisions connected to the project we have to utilize our theoretical knowledge from the management and engineering tech-niques lectures in a practically relevant way and pit it against reality”, explains the stu-dents’ head of the project Marjus Seubert who represents the students. “a lot of new possibilities present themselves to us, but at the same time we are faced with difficulties. thus we experience at first hand what the ups and downs of a project demand from a team to get a good result.”

Innovative Learning ConceptWith that the project elmar stands ex-emplarily for an innovative teaching and learning concept of the duale Hochschule Baden-Württemberg Mannheim in the studies of Project engineering deepening the already practical orientation of the dual studies in collateral theoretical projects. this project-related, often interdisciplinary and cross-industry method gives the stu-dents a chance to apply their know-how be-yond the three-monthly practical phase in practice. “the necessary teamwork for that and the close contact with involved partner companies give our trainees a big plus in practical experiences and job-relevant soft skills”, Professor dr. dirk Saller, prorec-tor of dHBW Mannheim and dean of the faculty of engineering, explains the concept of the project. It is an essential part for the success of the innovative projects at dHBW Mannheim to find partners beyond the col-lege supporting a creative idea. In elmar’s case it worked. the engineers-to-be could get well-known industrial corporations, the rhein-Neckar metropolitan area and the Geneva Motor Show interested in them. as partners they support the construction of the prototype, accessory marketing opera-tions and the trade fair appearance. 8

The passenger cell has a weight of less than 100 kg C Elmar

Elmar had its debut at Geneva Motor Show 2010 C Elmar

To make decisions connected to the project we have to utilize our theoretical knowledge from the management and engineer-ing techniques lectures in a practically relevant way and pit it against reality.Marjus Seubert, DHBW student

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teaching & talents

the BooZer project

Eco-RacerStudents from Offenburg compete with the world’s best at the Shell Eco-Marathon

the Boozer projectTwelve years ago, the University of Offenburg set up the so-called “Schluck-specht-project” (Boozer project). Since that time, the vehicle, which until now has been powered by a fuel cell, has twice finished first and twice finished second at the Shell Eco-Marathon.Sebastian Sinz reports on his normal everyday life work-ing on the Boozer project.

text: Sebastian Sinz

“We students at the university of Of-fenburg are not normally very tight-fist-ed — until it comes to the energy consump-tion of our small test-racer “Boozer” that is. The aim of this project, which has been running for twelve years, is to try to de-velop an efficient city vehicle for everyday use. The final version of the “Boozer city” will be driven by four wheel hub motors. energy will be provided by two hydrogen fuel cells or lithium-ion batteries. after the test-runs at the annual Shell eco-Marathon we will be able to evaluate the actual energy consumption of the vehicle.

We start planning for the Shell eco-Mar-athon at the beginning of the winter semes-ter in October. Ideally, we will have built a driveable vehicle, ready for testing, by the end of the semester in february. It’s not al-ways easy, but I have never regretted being involved for one second. It’s fun measuring the capacity of the fuel cell; the engine run-ning on its test bench sounds fantastic; the

light weight of the new carbon fibre body is incredibly impressive; but that moment when the fully built vehicle runs it’s first few meters is indescribable. however poetic that might sound, the road to reaching this goal is often very rocky. hours of testing the systems to find nothing works. Defects that appear and disappear faster than they can be documented. Test runs that only last 1-2 minutes before the vehicle disappears into the garage or the laboratory for another few days or weeks of checking. But what makes it all worthwhile is definitely the Shell eco-Marathon.

24/7Nights are spent on camp sites near the track. To be accepted for entry in the com-petition, the vehicle has to fulfill all the organizer’s criteria. The vehicle is meticu-lously tested and every time there is a dis-crepancy the vehicle has to be brought back to the pit, only to be tested again after the

problem has been resolved. Throughout this time, it’s not unusual for people to have to work frenetically to get the system up and running properly and not to leave the pit unless absolutely necessary. If there is an electronic defect, the relevant specialist may well be dragged out of his sleeping bag at 3 o’clock in the morning.

Despite the rivalry on the road, there is a great sense of camaraderie and cooperation at the eco-Marathon. lost a tool? No prob-lem. Just ask your neighbour. a missing adapter? The next german hydrogen team’s tent is only 20 metres away. all in all, it’s a great experience, which becomes even better when all that hard work is rewarded with a good result. 8

The first test-run to collect data of the energy consumption C Fachhochschule Offenburg

About 30 students plan, build and test the Boozer vehicles C Fachhochschule Offenburg

The main aim of the project is participation in the annual Shell Eco-Marathon in May C Fachhochschule Offenburg

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BBW_270910.indd 37 27.09.2010 15:28:06 Uhr



eleCtromoBility

Commitment to the RegionDr. Thomas Weber of Daimler on the location Baden-Württemberg

“The combustion engine will remain the dominant global drive technology in the long term. But in order to make our region future-ready all relevant decisions must be taken now, particularly in the area of elec-tromobility. the untertürkheim plant is and will be the heart of the engine manu-facture of Mercedes-Benz. our Innovation and technology Center located in unter-türkheim, Sindelfingen and Böblingen is

We have asked Dr. Thomas Weber, Member of the Board of Management of Daimler AG, Group Research and Mercedes-Benz Cars Development what will be the implications of switching to electromobility for the Stuttgart region? What is going to become of the local suppliers, many of whom depend heavily on the combustion engine?

enterprises would have to be integrated alongside the already successful research institutions, according to the study. Par-ticularly medium-sized suppliers do not yet have an appropriate strategy in place to secure their share in value creation within a possible e-Mobility car industry. this is where the initiative comes in. “Baden-Württemberg depends in a special way on the many small and medium-sized suppli-ers which provide the bulk of the jobs,” ex-plains Minister of economics ernst Pfister. “For automobile-dominated Baden-Würt-temberg it is therefore essential to analyse the impact of a system change towards electromobility on the state’s suppliers and point out strategies for securing their com-petitiveness.”

Joint Research ProjectsIn addition, the electric initiative is meant to start, coordinate and perform joint re-search projects in subject areas such as electric vehicle motors, efficient accessories (heating, cooling, steering, etc. in battery-powered vehicles), automotive control technology, standardisation, production en-gineering and production logistics for elec-tromobility as well as the use of hydrogen as an energy accumulator. Particular joint research projects are assigned to separate syndicates consisting of research institu-tions and economic operators within the context of task-specific competition.

Just how quickly the switch towards electromobility will be made in reality de-pends on a number of factors. technological breakthroughs in battery technology, a ris-ing oil price, a restrictive regulation of Co

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emissions and subsidies for electromobility in cities would have a significant influence on the cost-efficiency and thus attractive-ness of battery-powered vehicles.

therefore, the significance of combus-tion engines, which will prevail for the time being, must not be ignored. Putting all our eggs in the electromobility basket would be fatal; instead the balance has to be found between investments in improving the established technologies and develop-ing new ones. 8

The Unter-türkheim plant is and will be the heart of the engine manufacture of Mercedes-Benz.Dr. Thomas WeberMember of the Board of Management of Daimler AG,Group Research and Mercedes-Benz Cars Development

also based in the region and has above all been consistently strengthened in the area of future technologies in the last few years.

this is also true for most suppliers who have read the signs of the times and are investing in future technologies. Suc-cess will depend on sensibly and efficiently networking these global developments be-cause then the Stuttgart location will also benefit.” 8

C Daimler AG

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