Date post: | 17-Jul-2015 |
Category: |
Leadership & Management |
Upload: | katherine-valvoda-smith |
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contributes to company success
returns value to shareholders
merits additional investment
For the first time in more than a decade, executives
predict that investment will increase in the
next three years on every dimension
of corporate citizenship.
CORPORATE CITIZENSHIPA NECESSARY INVESTMENT FOR SUCCESS
THE MAJORITY OF BUSINESS EXECUTIVES BELIEVE CORPORATE CITIZENSHIP:
...AND REPORT THAT CORPORATE CITIZENSHIP ACTIVITIES CONTRIBUTE TO COMPANY SUCCESS.
Employee volunteer programs
Sustainability
Reporting on social performance
Philanthropy/corporate giving
SUCC
ESS
By investing in corporate citizenship, executives are meeting challenges and differentiating their companies as responsible leaders working to create the world in which we want to do business, AND the world in which we want to live.
Companies where corporate citizenship is integrated are more likely to achieve important business objectives:
Companies dedicated to at least 4 years of corporate citizenship are more likely to:
Reduce employee health costs
HOW DOES THIS HAPPEN?
Average performance
Access to new markets Employee retention
Improve risk management
2.3x
Average performance
3x 3.9x
2.2x
ccc.bc.edu
© COPYRIGHT 2014 BOSTON COLLEGE CENTER FOR CORPORATE CITIZENSHIP