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Persuasive Strategies in

Business Communication

Persuasive Strategies in

Business Communication

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The importance of persuasive communication in business.

The three major forms of persuasive communication:

advertising, conflict management, and negotiation

The advertising communication process.

The various element of an effective advertisement.

The various strategies involved in conflict resolution process.

The role of a mediator in conflict management.

The effective use of language in conflict resolution.

Negotiation and the two basic approaches to negotiation.

The guideline for successful negotiation.

The nuance of intercultural negotiation.

The importance of persuasive communication in business.

The three major forms of persuasive communication:

advertising, conflict management, and negotiation

The advertising communication process.

The various element of an effective advertisement.

The various strategies involved in conflict resolution process.

The role of a mediator in conflict management.

The effective use of language in conflict resolution.

Negotiation and the two basic approaches to negotiation.

The guideline for successful negotiation.

The nuance of intercultural negotiation.

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Persuasive tasksPersuasive tasks Advertising

Negotiation.

Conflict Resolution.

Advertising

Negotiation.

Conflict Resolution.

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Advertising can be defined as a

communication process, a marketing process,

an economic process, a social process, a

public relation process or an information and

persuasion process. It is a non personal

communication of information usually paid for

and usually persuasive in nature, about

products(goods and services) or ideas by

identified sponsors through various media.

Advertising can be defined as a

communication process, a marketing process,

an economic process, a social process, a

public relation process or an information and

persuasion process. It is a non personal

communication of information usually paid for

and usually persuasive in nature, about

products(goods and services) or ideas by

identified sponsors through various media.

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ABasic Communication Model

ABasic Communication Model

(S)

Source/Sender

(The advertiser)

(M)

Coded Message

(The Agency)

(C)

Channel

(Media)

(M)

Decoded Message

(Interpretation)

(R)

Receiver

(Target Audience)

Feedback

Noise

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Three Communication Concept:

Three Communication Concept:

Sign.

Field of experience.

Meaning not transmitted in the

communication

Sign.

Field of experience.

Meaning not transmitted in the

communication

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Advertising Communication

Advertising Communication

The eight elements of the communication process are:

Source

Encoding

Message

Channel

Receiver

Decoding

Feedback

Noise

The eight elements of the communication process are:

Source

Encoding

Message

Channel

Receiver

Decoding

Feedback

Noise

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Conflict ManagementConflict Management

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Principles :Principles :

Caring about what others are saying is the key to good

communication.

There is always new information to learn from a

communication.

Good communication requires focused energy.

Effective communication demands joint effort between

speaker and listener.

Communication is different from persuading. Evaluating, and

problem solving.

One should understand other peoples difficulty in

communicating.

The best communication occurs when people are genuine and

natural.

Caring about what others are saying is the key to good

communication.

There is always new information to learn from a

communication.

Good communication requires focused energy.

Effective communication demands joint effort between

speaker and listener.

Communication is different from persuading. Evaluating, and

problem solving.

One should understand other peoples difficulty in

communicating.

The best communication occurs when people are genuine and

natural.

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Sources of organizational conflictsSources of organizational conflicts

Change

Conflicting goals and objectives.

Limited resources

Change

Conflicting goals and objectives.

Limited resources

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Stages of MediationStages of Mediation

Stage one-Introduction:initial statement of intentions

Stage two-Problem determination: parties statements

Stage three-Problem identification: clarification ofpresentation and underlying problems and statement of

parties intent to resolve conflict

Stage four-Generation and evaluation of objects:

creative thinking/brainstorming/idea generation

Stage five-Selection of options: testing for workability

Stage six-Agreement/no agreement/partial agreement

Stage one-Introduction:initial statement of intentions

Stage two-Problem determination: parties statements

Stage three-Problem identification: clarification ofpresentation and underlying problems and statement of

parties intent to resolve conflict

Stage four-Generation and evaluation of objects:

creative thinking/brainstorming/idea generation

Stage five-Selection of options: testing for workability

Stage six-Agreement/no agreement/partial agreement