+ All Categories
Home > Documents > BCG (DAWANCE)

BCG (DAWANCE)

Date post: 29-Nov-2014
Category:
Upload: sarosh-mustafa
View: 267 times
Download: 5 times
Share this document with a friend
4
BCG Matrix (DAWLANCE)
Transcript
Page 1: BCG (DAWANCE)

BCG Matrix (DAWLANCE)

Page 2: BCG (DAWANCE)

• Little money consumption• Generates large amounts of money• We have selected refrigerator as a cash cow for dawlance because it provides much return on

little investment.• All that needs to be done is to milk it continuously with little investment since such

investment will be wasted with a market with low growth.• It is the most widely selling brand of our company and is also known to the customers • Technologically speaking it is also quite old

BCG DOGS (low growth, low market share)

• Consumes small amount of money• But generates small amount of money• Barely generates Break-Even meaning no profit no loss to the industry• Washing Machine is the dog product of dawlance because investment is wasted and it can be

utilised to generate profit in some other product• There was no production of washing machines for two months owing to low demand• Thus Washing Machine should be sold off

BCG CASH COWS (low growth, high market share)

Page 3: BCG (DAWANCE)

BCG QUESTION MARKS (high growth, low market share)

• Consumes large amount of money• Generates small amount of money• Vertical freezers can be easily categorized as BCG QUESTION MARK• It is a relatively new product that has set its foots in the home appliances

category• Customers are yet to become aware of it• Much investment needs to be done to market it otherwise it will become DOG

BCG STARS (high growth, high market share)

-Consumes large amounts of money because of their strong relative market share -But also generates large amount of money because of their high growth rate -Microwave is the star product of Dawlance because it is the second best selling product-If market leadership is maintained it has potential to become CASH COW

Page 4: BCG (DAWANCE)

FROM THE ABOVE BCG ANALSIS IT CAN BE SUMMARISED THAT :

•MICROWAVES whose high share and high growth assure the future for our company if it becomes CASH COW;

•REFRIGERATORS will supply funds for that future growth;

•VERTICAL FREEZERS should be converted into stars with added funds.


Recommended