Course Name, Course NumberCollege/University

Date

BCOM:First Day of Class Introduction

What is BCOM?

• Required text for COURSE NAME• Innovative learning solution• Designed around the different ways

students learn• 350 page core text

• 15 page chapters• All Key terms and definitions• All Key Concepts• Chapter in Review sheets• Innovative on-line supplements• $54.95

What makes BCOM different?

Student Tested, Faculty Approved

• Students told us how they learn• Students influenced the design• Students helped develop resources

• Faculty refined the learning solution

Every New BookGives You More!

Available ONLYWith a

NEW BOOK

Brand New BCOM comes with

• 1 Semester Access to 4ltrpress.cengage.com/bcom– Downloadable Flashcards– Downloads

• Audio Chapter Summaries• Animated Visual Summaries• Cell Phone Downloads

– Interactive quizzing– Video Clips– Games– Market Research Survey

Available ONLYWith a

NEW BOOK!

Access to 4ltrpress.cengage.com/mktg

Every New book has FREE Access code.

DO NOT DISCARD

Follow these directions

Available ONLYWith a

NEW BOOK

Go to 4ltrpress.cengage.com/bcom

& choose student

Select Student

Register your Access Code

Select Student

Creating your Account

Click “Create My Account”

Click “Student”

Enter Your Access CodeENTER YOUR ACCESS CODE AND CLICK CONTINUE

Enter Your Information

Accept

Select Your Institution

Select“2 Year College”

Or“4 Year College”

Search For Your Institution

Search byZip Code

OrCity, State

Select Your Institution

You Have Registered

Click Here to Access your Materials

You have access to BCOM

What will you find?

Downloadable-Printable Flashcards

Podcasts

What will you find?

Downloadable Model

Documents

What will you find?

Interactive Quizzing

Interactive Games

What will you find?

Much, much, more

Access to Style Guides

Questions and Comments

Thank you for your attention.

Good Luck!

BCOM “Student-Tested, Faculty-

Approved”