Bd rev 102911

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Blu-ray Weekly Revenue Trend (Week Ending 01/13/08 to 10/29/11)

with linear trendline

and current week level line and YTD average level line

and 4Q sales highlighted in blue and YTY comparison weeks in red

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Blu-ray Weekly Revenue Trend ($M) (week ending 1/06/08 thru 10/29/11)

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Blu-ray Revenue Trend4 per. Mov. Avg. (Blu-ray Revenue Trend)

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1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52

Blu-ray Revenues 2011 vs 2010 by matching YTY weeks HMM ($M)

2011 2010

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January February March April May June July August September October November December

Blu-ray Revenues (Matched Weeks 2008 2009 2010 2011 ) $ M

2008 Blu-ray 2009 Blu-ray


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Blu-ray Quarterly Revenue Trend 2008 - 2011 (as of 10/29/11)

Cumulative Weekly HMM Published Data

Even 7 Day Mon-Sun Reporting Weeks x 13 Even 7 day Sun - Sat Reporting Week starting 12/18/10

4Q Week 4/13

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1 2 3 4 5 6 7 8 9 10 11 12 13

1Q 2011 vs 1Q 2010 by matching YTY weeks ($ M)

1Q 2011 1Q 2010

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1 2 3 4 5 6 7 8 9 10 11 12 13


2Q 2011 2Q 2010

$0

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1 2 3 4 5 6 7 8 9 10 11 12 13


3Q 2011 3Q 2010

$0

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1 2 3 4 5 6 7 8 9 10 11 12 13


4Q 2011 4Q 2010

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1Q 2011 vs 1Q 2010 sorted by relative quarterly revenue performance ($ M)

1Q 2011 1Q 2010

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2Q 2011 2Q 2010

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3Q 2011 3Q 2010

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$40

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$80

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4Q 2011 4Q 2010

-50.00%

0.00%

50.00%

100.00%

150.00%

200.00%

8-Jan 22-Jan 5-Feb 19-Feb 5-Mar 19-Mar 2-Apr 16-Apr 30-Apr 14-May 28-May 11-Jun 25-Jun 9-Jul 23-Jul 6-Aug 20-Aug 3-Sep 17-Sep 1-Oct 15-Oct 29-Oct

Blu-ray YTY Change DVD YTY Change Total DVD+BD Change from Previous Year Matching Weeks

-50.00%

-30.00%

-10.00%

10.00%

30.00%

50.00%

70.00%

90.00%


Blu-ray YTY Change DVD YTY Change Total DVD+BD Change from Previous Year Matching Weeks

0%

5%

10%

15%

20%

25%

30%


Blu-ray 2011 Cumulative YTD YoY Gain Trend

-22%

-20%

-18%

-16%

-14%

-12%

-10%

J-11 J-11 F-11 F-11 M-11 M-11 A-11 A-11 A-11 M-11 M-11 J-11 J-11 J-11 J-11 A-11 A-11 S-11 S-11 O-11 O-11 O-11

DVD+Blu-ray (OD) 2011 Cumulative YTD YoY Gain Trend

-30%

-20%

-10%

0%

10%

20%

30%


Blu-ray and OD 2011 Cumulative YTD YoY Gain Trend

Cumulative YTD Blu-ray YoY Gain OD YTD Cumulative YoY Gain

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HMM Reported DVD and Blu-ray Revenue Sales Trends

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1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52

Blu-ray and DVD Revenues Full Year (Matched Weeks 2008 2009 2010 2011)

2008 DVD 2009 DVD 2008 Blu-ray2009 Blu-ray 2010 DVD 2010 Blu-ray2010 DVD+BD 2009 DVD+BD 2011 DVD2011 Blu-ray 2011 Blu-ray+DVD

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HMM reported DVD and Blu-ray Revenue Sales Trends

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J-08 F-08M-08 A-08M-08 J-08 J-08 A-08 S-08O-08 N-08D-08 J-09 F-09M-09 A-09M-09 J-09 J-09 A-09 S-09O-09 N-09D-09 J-10 F-10M-10 A-10M-10 J-10 J-10 A-10 S-10O-10 N-10D-10 J-11 F-11M-11 A-11M-11 J-11 J-11 A-11 S-11O-11

DVD Revenues

Blu-ray Revenues ($M) (overlaid & non stacked)

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DVD Revenues (stacked on top of Blu-ray) Blu-ray Revenues (stacked under DVD)

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J-08F-08M-08A-08M-08J-08J-08A-08S-08O-08N-08D-08J-09F-09M-09A-09M-09J-09J-09A-09S-09O-09N-09D-09J-10F-10M-10A-10M-10J-10J-10A-10S-10O-10N-10D-10J-11F-11M-11A-11M-11J-11J-11A-11S-11O-11

Blu-ray Revenues DVD Revenues

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Blu-ray Revenues

DVD Revenues

DVD+BD Revenues

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1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52

Cumulative Blu-ray Revenues (Matched Weeks) ($ M)

2008 2009 2010 2011

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1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52

Cumulative Blu-ray and DVD Revenues (Matched Weeks)

2008 DVD 2009 DVD 2008 Blu-ray

2009 Blu-ray 2010 DVD 2010 Blu-ray

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1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52

Cumulative Blu-ray and DVD Revenues (Matched Weeks)

2008 DVD 2008 Blu-ray 2008 DVD+BD 2009 DVD

2009 Blu-ray 2009 DVD+BD 2010 DVD 2010 Blu-ray

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10,000

15,000

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25,000

30,000

35,000

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1,100

1,300

1,500

1,700

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52

Dual Axis Cumulative Blu-ray and DVD Revenues Axis Scale Adjusted to Match DVD and Blu-ray 2008 Seasonal Trend

(Compares Succesive Blu-ray Seasonal Sales Acceleration Rates to DVD )



2008 DVD 2009 DVD

2010 DVD 2011 DVD

Blu-ray $ M

DVD $ M

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J-08 M-08 M-08 J-08 S-08 N-08 J-09 M-09 M-09 J-09 S-09 N-09 J-10 M-10 M-10 J-10 S-10 N-10 J-11 M-11 M-11 J-11 S-11

Cumulative Blu-ray Sell Through Revenues $M

0%

5%

10%

15%

20%

25%

30%

35%

40%

E1Q2008

E2Q2008

E3Q2008

E4Q2008

E1Q2009

E2Q2009

E3Q2009

E4Q2009

E1Q2010

E2Q2010

E3Q2010

4QTD2010

E1Q2011

E2Q2011

E3Q2011

4QTD2011

Blu-ray Revenue Marketshare by Quarter 2008-2011 (HMM published data (weighted average per quarter)

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E1Q2008

E2Q2008

E3Q2008

E4Q2008

E1Q2009

E2Q2009

E3Q2009

E4Q2009

E1Q2010

E2Q2010

E3Q2010

4QTD2010

E1Q2011

E2Q2011

E3Q2011

4QTD2011

Blu-ray Top 20 Sellers Unit Marketshare by Quarter 2008-2011 (HMM published data (non weighted average)

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25%

30%

35%

40%


Blu-ray Revenue Market Share (BD/(BD+DVD) REVENUE)

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15%

20%

25%

30%

35%

40%

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52

2008 2009

2010 2011

Blu-Ray Revenue Share Percentage (BD / (BD+DVD))

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10%

20%

30%

40%

50%

60%

J-08 F-08M-08 A-08M-08 J-08 J-08 A-08 S-08 O-08 N-08 D-08 J-09 F-09M-09 A-09M-09 J-09 J-09 A-09 S-09 O-09 N-09 D-09 J-10 F-10M-10 A-10M-10 J-10 J-10 A-10 S-10 O-10 N-10 D-10 J-11 F-11M-11 A-11M-11 J-11 J-11 A-11 S-11 O-11

BD Top 20 Sellers Unit % - Blu-ray Unit Marketshareof All Titles on Top 20 Sellers Chart

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35%

40%

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50%

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60%

65%

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52

Top 20 Sellers 2010 BD Unit% Top 20 Sellers 2009 BD% After 7/19/09

Total Market Blu-ray Unit Marketshare % Top 20 Sellers BD% 2011

BD Top 20 Sellers Unit % - Blu-ray Unit Marketshare Of All Titles on Top 20 Sellers List - YTY Comparison

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DVD and Blu-ray Format Revenue Share by Week

Blu-ray Contribution DVD Contribution Source: Nielsen Videoscan first alert and Home Media Magazine Research

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DVD and Blu-ray Format Nielsen Videoscan Top 20 Unit Share by Week

Blu-ray Contribution DVD Contribution Source: Nielsen Videoscan first alert and Home Media Magazine Research

0%

10%

20%

30%

40%

50%

60%

70%

Jan

-08

Feb

-08

Mar

-08

Ap

r-0

8

May

-08

Jun

-08

Jul-

08

Au

g-0

8

Sep

-08

Oct

-08

No

v-0

8

De

c-0

8

Jan

-09

Feb

-09

Mar

-09

Ap

r-0

9

May

-09

Jun

-09

Jul-

09

Au

g-0

9

Sep

-09

Oct

-09

No

v-0

9

De

c-0

9

Jan

-10

Feb

-10

Mar

-10

Ap

r-1

0

May

-10

Jun

-10

Jul-

10

Au

g-1

0

Sep

-10

Oct

-10

No

v-1

0

De

c-1

0

Jan

-11

Feb

-11

Mar

-11

Ap

r-1

1

May

-11

Jun

-11

Jul-

11

Au

g-1

1

Sep

-11

Oct

-11

No

v-1

1

Blu-ray Revenue vs Top 20 Sellers Unit Marketshare Growth 2008-2011

Blu-ray Revenue Share (New Pie Chart Since 7/19/09)

Blu-ray Top 20 Sellers Unit % (Old Pie Chart before 7/12/09)

0%

10%

20%

30%

40%

50%

60%

70%

Jan-09 Mar-09 May-09 Jul-09 Sep-09 Nov-09 Jan-10 Mar-10 May-10 Jul-10 Sep-10 Nov-10 Jan-11 Mar-11 May-11 Jul-11 Sep-11 Nov-11

Blu-ray Revenue vs Top 20 Sellers Unit Marketshare Growth 2009-2011

Blu-ray Revenue Share Blu-ray Top 20 Sellers Unit Marketshare %

0%

10%

20%

30%

40%

50%

60%

70%

Jan-10 Feb-10 Mar-10 Apr-10 May-10 Jun-10 Jul-10 Aug-10 Sep-10 Oct-10 Nov-10 Dec-10 Jan-11 Feb-11 Mar-11 Apr-11 May-11 Jun-11 Jul-11 Aug-11 Sep-11 Oct-11

Blu-ray revenue vs Top 20 Sellers Unit Marketshare Growth 2010-2011


0%

10%

20%

30%

40%

50%

60%

70%

Jan-11 Jan-11 Feb-11 Feb-11 Mar-11 Mar-11 Apr-11 Apr-11 May-11 May-11 May-11 Jun-11 Jun-11 Jul-11 Jul-11 Aug-11 Aug-11 Sep-11 Sep-11 Oct-11 Oct-11 Oct-11

Blu-ray revenue vs Top 20 Sellers Unit Marketshare Growth 2011


-

1,000,000,000

2,000,000,000

3,000,000,000

4,000,000,000

5,000,000,000

6,000,000,000

7,000,000,000

2007 2008 2009 2010

DVD New Release Revenue Trends 2007- 2010 Top 100 DVD Titles The-Numbers

-

1,000,000,000

2,000,000,000

3,000,000,000

4,000,000,000

5,000,000,000

6,000,000,000

7,000,000,000

2007 2008 2009 2010

New Release Revenue Trends 2007 - 2011

80% of Blu-ray Total Sell Through Revenues (HMM)

DVD New Release Revenues (Top 100 Titles The-Numbers)

-

1,000,000,000

2,000,000,000

3,000,000,000

4,000,000,000

5,000,000,000

6,000,000,000

7,000,000,000

2007 2008 2009 2010

New Release Revenue Trends 2007- 2011

DVD New Release Revenues (Top 100 Titles The-Numbers)Blu-ray Total Sell Through Revenues (HMM)

-

1,000,000,000

2,000,000,000

3,000,000,000

4,000,000,000

5,000,000,000

6,000,000,000

7,000,000,000

2007 2008 2009 2010 2011 (Q1-Q3)*2 (Q1-Q3 2011)

DVD New Release Revenue Trends 2007- 2011 Top 100 DVD Titles (The-Numbers)

(500,000,000)

500,000,000

1,500,000,000

2,500,000,000

3,500,000,000

4,500,000,000

5,500,000,000

6,500,000,000

7,500,000,000

2007 2008 2009 2010 2011 (Q1-Q3)*2 (Q1-Q3 2011)

80% of Blu-ray Revenue Trends 2007 - 2011 (Assumed New Release Revenue Contribution)

-

1,000,000,000

2,000,000,000

3,000,000,000

4,000,000,000

5,000,000,000

6,000,000,000

7,000,000,000

2007 2008 2009 2010 2011 (Q1-Q3)*2 (Q1-Q3 2011)


80% of Blu-ray Total Sell Through Revenues (HMM)

DVD New Release Revenues (Top 100 Titles The-Numbers)

-

1,000,000,000

2,000,000,000

3,000,000,000

4,000,000,000

5,000,000,000

6,000,000,000

7,000,000,000

2007 2008 2009 2010 2011 (Q1-Q3)*2 (Q1-Q3 2011)


DVD New Release Revenues (Top 100 Titles The-Numbers)80% of Blu-ray Total Sell Through Revenues (HMM)

-

1,000,000,000

2,000,000,000

3,000,000,000

4,000,000,000

5,000,000,000

6,000,000,000

7,000,000,000

2007 2008 2009 2010 2011 (Q1-Q3)*2 (Q1-Q3 2011)

DVD New Release Revenue Trends 2007- 2011 Top 100 DVD Titles The-Numbers

-

1,000,000,000

2,000,000,000

3,000,000,000

4,000,000,000

5,000,000,000

6,000,000,000

7,000,000,000

2007 2008 2009 2010 2011 (Q1-Q3)*2 (Q1-Q3 2011)

Total Blu-ray Sell Through Revenue Trends 2007 - 2011

-

1,000,000,000

2,000,000,000

3,000,000,000

4,000,000,000

5,000,000,000

6,000,000,000

7,000,000,000

2007 2008 2009 2010 2011 (Q1-Q3)*2 (Q1-Q3 2011)

New Release Revenue Trends 2007- 2011

DVD New Release Revenues (Top 100 Titles The-Numbers)Blu-ray Total Sell Through Revenues (HMM)

-

1,000,000,000

2,000,000,000

3,000,000,000

4,000,000,000

5,000,000,000

6,000,000,000

7,000,000,000

2007 2008 2009 2010 2011 (Q1-Q3)*2 (Q1-Q3 2011)


Blu-ray Total Sell Through Revenues (HMM)DVD New Release Revenues (Top 100 Titles The-Numbers)

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4Q Week 3/13

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4Q Week 3/13

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Rentrak / DEG Data by Quarter

Date post:	10-Jul-2015
Category:	Entertainment & Humor
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Bd rev 102911

Entertainment & Humor