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BDC - Starting a Business, Marie Bruno

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Page 1: BDC - Starting a Business, Marie Bruno

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Page 2: BDC - Starting a Business, Marie Bruno

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Are you ready to start?

What is an entrepreneur?– "An entrepreneur is a person who

assumes the organization, management and risks involved in a business venture."

Qualities that make a successful entrepreneur:

– Decision Maker– Analytical Ability (problem solving skills)– Good Interpersonal Skills – High Drive (highly motivated)– Risk Taker

What you need:

Personal skills

Business knowledge

A good idea!

Start-up money

Support

Good personal credit history

What you need:

Personal skills

Business knowledge

A good idea!

Start-up money

Support

Good personal credit history

Page 3: BDC - Starting a Business, Marie Bruno

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Lets get down to business

From a legal stand point

From a fiscal stand point

From an insurance stand point

Choose the form of business:

– Sole proprietor– Partnership, or– Incorporation

Register your form of business

Get a business licence

Get a business number

Register for GST and PST

Buy business insurance

– Liability– Disability– Key people– Business interruption

Prepare to have employees

First steps to start a business:

Page 4: BDC - Starting a Business, Marie Bruno

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Your proposal

Your proposal will include your business plan as well as additional documentation such as:

–Market research

–Industry trends

–Other information supporting your project’s viability

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Your business plan

What is a business plan:

A business plan can help you detail your goals, and serves as an operational plan for achieving them

Everyone who is going into business and who is operating a business requires a business plan

Why a business plan? It describes your business

It conveys your vision to potential investors

It explains your business goals

It raises potential problems and ways to solve them

It states the amount of capital required to finance your venture

Why a business plan? It describes your business

It conveys your vision to potential investors

It explains your business goals

It raises potential problems and ways to solve them

It states the amount of capital required to finance your venture

Page 6: BDC - Starting a Business, Marie Bruno

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Your business plan

What it should include:

1. An executive summary

2. A description of your company

3. A description of your management team

4. An overview of your marketing plan

5. Human resources plan

6. Financial planning

7. Appendices that boost your credibility

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Your business plan

What it should include:

1. An executive summary Your industry, products/services, competitive

advantages, amount of financing required

2. A description of your company Legal status, date company founded, mission,

objectives and vision

3. A description of your management team Roles, experience and competence, education

Page 8: BDC - Starting a Business, Marie Bruno

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Your Business plan

Overview of your Marketing plan

Is there a proven market for your products or services?

Who are your competitors?

What is your client profile?

What will you offer that is better?

How will you get them to switch?

Overview of your Marketing plan

Is there a proven market for your products or services?

Who are your competitors?

What is your client profile?

What will you offer that is better?

How will you get them to switch?

4. Marketing PlanFour sections should be detailed:

1. Your product or services Why your products/services will sell?

2. Your market potential Target clients, market size and

penetration, demographic factors

3. Overview of your competition Their strengths and weaknesses

4. Marketing strategy Overview of your Marketing plan, media

chosen, partners, etc.

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Your Business plan

5. Human resource plan– Determine how you will recruit, retain and develop employees:

– HR Policy– Subcontracting and outside professionals– Organizational and development plan

6. Financial planning– Forecasts, balance sheet, statement of income, cash flow

budget

7. Appendices that boost your credibility– Brief bios of your management team, market studies, client

testimonials, etc.

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Finding financing

What lenders look for:

Proof of experience, skills, determination, and self-confidence to successfully carry out your project

Your personal credit history – past performance can affect perception about how you will perform in the future

Your business plan must be clear, structured, and short, but it must cover all elements of your business idea

Page 11: BDC - Starting a Business, Marie Bruno

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Finding financing

What lenders look for:

For new and existing companies:

– Forecast for next 2 years

– A cash flow analysis that describes your forecasts:

• Shows the seasonal fluctuations in your business and prescribes the need for capital

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Financing to get started

Finding initial financing:

Proof that you have a long-term commitment to your project

Proof that you have a long-term commitment to your project

1. Personal investment money: Cash/collateral on your assets.

Bankers consider this asset as “patient capital”

Bankers consider this asset as “patient capital”

2. Gift capital or love money:Money loaned by loved one and that will be repaid later.

3. Investments from others:Money you raise from investors.

Bankers regard such investment highly

Proof that your idea is sound but can often diminish the degree of control you have over you own company

Bankers regard such investment highly

Proof that your idea is sound but can often diminish the degree of control you have over you own company

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Financing to get started

Finding initial financing:

Policy for paying suppliers based on their payment conditions (often 30 or 60 days after delivery).

Check with each supplier, since many offer discounts for quick payment.

Policy for paying suppliers based on their payment conditions (often 30 or 60 days after delivery).

Check with each supplier, since many offer discounts for quick payment.

4. Supplier (A/P) Financing:

You may have access to grants, subsidies or tax credits to help recover expenses such as salaries or equipment.

You may have access to grants, subsidies or tax credits to help recover expenses such as salaries or equipment.

5. Grants, Subsidies and Tax Credits:

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Financing to get started

Money loaned to you, not your business

Loan secured by your personal assets

Many banks offer this type of loan to start-up businesses or those with few assets (land, building or equipment)

Money loaned to you, not your business

Loan secured by your personal assets

Many banks offer this type of loan to start-up businesses or those with few assets (land, building or equipment)

1. Personal Loan

Type of loans:

Short term, flexible financing that you manage yourself

Borrowing as much as you need up to a determined amount

Secured by your inventory and accounts receivable, and your bank can require full repayment at any time

Short term, flexible financing that you manage yourself

Borrowing as much as you need up to a determined amount

Secured by your inventory and accounts receivable, and your bank can require full repayment at any time

2. Operating Loan- Also called Line of Credit

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Financing to get started

Long-term financing option for fixed assets such as equipment, land or building

Long-term financing option for fixed assets such as equipment, land or building

3. Term Loan

Type of loans:

Long-term financing to cover projects such as Growth, Export, Marketing, e-Business, R&D, etc.

Help provide you the cash flow to fuel your growth

Complement your existing line of credit

Long-term financing to cover projects such as Growth, Export, Marketing, e-Business, R&D, etc.

Help provide you the cash flow to fuel your growth

Complement your existing line of credit

4. Working capitalLoan

Page 16: BDC - Starting a Business, Marie Bruno

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Financing to get started

About BDC: BDC is a Crown corporation with a mission to help Canadian

entrepreneurs start and grow their companies

BDC acts as a complementary lender in the market and operates on a commercial basis (must be financially sustainable)

Building tomorrow's businesses: For over 60 years, BDC has provided flexible financing and

consulting solutions that are tailored to the needs of entrepreneurs and designed to help their business prosper

Page 17: BDC - Starting a Business, Marie Bruno

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Why choose BDC

BDC can provide support to entrepreneurs who: Are in the start-up or early growth phase

(first 12 months of sales) Can demonstrate realistic market and sales potential Possess experience or expertise in their chosen field Demonstrate key personal characteristics of a successful

entrepreneur Have assembled a competent management team Have invested reasonable financial resources in the

enterprise Can provide personal and credit references

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Why choose BDC

Co-Vision(Start-up financing program)

Term Financing(Flexible long-term financing)

Customized term financing up to $150,000

For new businesses demonstrating long-term viability

BDC can provide personalized management support

Can not be used for change of ownership

For a variety of commercially viable projects such as:

– expansion– plant overhauls– purchase of existing businesses – acquisition of fixed assets

In some cases, may be used to reconstitute working capital depleted by capital expenditures or to finance sales growth

BDC start-up solutions at a glance:

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Why choose BDC

BDC start-up solutions offer a total solution for entrepreneurs

BDC may be able to offer:

– Up to $150,000 in financing– Up to a 6-year repayment period– Progressive or seasonal repayment options

tailored to your business’s cash flow– Consulting and mentoring solutions

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Good to know…

Insights on investors and lenders

Many entrepreneurs are intuitive and rely on their experience, industry knowledge, and gut feelings to tell them whether a project “makes sense”

Most bankers are methodical, and won’t draw conclusions quickly- especially if they don’t have all the facts before them

Given that they don’t have your technical knowledge, they will want to see that you have thoroughly analyzed and planned your project

A thought out business plan is key to your success

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Useful resources

To help you get started:

Strategis (Industry Canada): www.strategis.ic.gc.ca– Useful resource to find industry-related information and tons of

information on what you need to do to get your business started

Canada Business Service Centre: www.cbsc.org– Excellent resource centre to help in writing business plans,

determining types of loans and other resources that may be applicable to your business

BDC: www.bdc.ca/startup or 1-800 INFO BDC– # 1 resource for all your financing and consulting needs.

Templates of business plans available and lots of pertinent info.

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Thank you!

To find out more about BDCContact: Marie Bruno, Senior Manager153 Great Northern RoadPhone: (705) [email protected]


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