@AdamtheIA
UNPACKING UX
UNDERSTANDING HOW YOUR UX SKILLS FIT TOGETHER
Adam Polansky
UX STRATEGIST
@AdamtheIA
WHAT IS UX?
A BROAD TERM FOR THE CONSIDERATIONS THAT GO INTO THE RESEARCH, DESIGN AND DEVELOPMENT OF PRODUCTS
@AdamtheIA
WHO IS UX?
ANYONE WHO IS RESPONSIBLE FOR INFORMING THE OUTCOME OF A PRODUCT EXPERIENCE
@AdamtheIA
TITLES
WHEN DO THEY MATTER?
COMMERCIAL ILLUSTRATOR
ART DIRECTOR
INFORMATION ARCHITECT
SENIOR IA
LEAD IA
PRINCIPAL IA
IA MANAGER
PRODUCT DELIVERY MANAGER
IA + USABILITY MANAGER
IA + USABILITY DIRECTOR
UX DIRECTOR
INTERACTION DESIGNER
PRODUCT MANAGER
UX STRATEGIST
SENIOR PRODUCER
@AdamtheIA
TITLES PROJECT TEAMTells your team what they can expect from you
COMPANYA way to describe the role externally and possibly a rate of pay
COMMUNITYA way to compare similar roles
THE REST OF THE WORLDA way not get funny looks at cocktail parties
@AdamtheIA
TITLES
IT REALLY CAN BE ANYTHING
@AdamtheIA
ACTIVITY
BRAINWRITING
Based on Gamestorming: David W. Gray, 2016
@AdamtheIA
LANDSCAPEDREAM THINK PLAN BUILD
WHAT do YOU DO?
@AdamtheIA
LANDSCAPEDREAM THINK PLAN BUILD
HOW DO YOU THINK?
@AdamtheIA http://www.methodbrain.com/posters/dsia-ux-design-practice-verticals.pdf
@AdamtheIA
LANDSCAPEDREAM THINK PLAN BUILD
YOU?
YOU?
@AdamtheIA
LANDSCAPEDREAM THINK PLAN BUILD
WHAT MAKES YOUR HEART HAPPY?
? ???
@AdamtheIA
LANDSCAPEDREAM THINK PLAN BUILD
unicorns
@AdamtheIA
YOU DO NOT HAVE TO BE A UNICORN
LANDSCAPE
@AdamtheIA
BUSINESS PERSPECTIVE
CHALLENGES
VALUE QUALITY
UNREALISTIC OBJECTIVES
@AdamtheIA
OTHER DISCIPLINES
CHALLENGES
TURF PROTECTION
@AdamtheIA
EXECUTIVE CHAMPIONSHIP
YOU NEED TRUST
COMPANY BUY-IN
AUTONOMY
@AdamtheIA
TRUSTWORTHY PEOPLE…Tell the truth
Do what they say they’ll do
Communicate in a timely way
Bring unexpected value
Are on time
Are friendly
Are sincere
Are genuinely gracious
Are consistent
Trust others
@AdamtheIA
HOW TRUSTED ARE YOU?
HOW DO YOU GAIN TRUST?
@AdamtheIA
THE BUSINESS
WHO NEEDS TO TRUST YOU?
HOW DO THEY MEASURE SUCCESS?
@AdamtheIA
CREATIVE
WHO NEEDS TO TRUST YOU?
WHAT IS EXPECTED OF THEM?
@AdamtheIA
DEVELOPERS
WHO NEEDS TO TRUST YOU?
WHAT CONSTRAINTS DO THEY HAVE?
@AdamtheIA
PEOPLE WHO USE YOUR PRODUCTS
WHO NEEDS TO TRUST YOU?
WHAT ARE THEIR EXPECTATIONS?
@AdamtheIA
ACTIVITY
WHO + DO + HOW
WHAT IS YOUR GOAL FOR UX?
FOR YOUR COMPANY?
FOR YOURSELF?
@AdamtheIA
TRUST AUDIT
WHO DO HOW
SELF
Based on Gamestorming: David W. Gray, 2016
@AdamtheIA
TRUST AUDIT
WHAT CAN YOU INFLUENCE DIRECTLY?
INDIRECTLY?
@AdamtheIA
ACTIVITYTHE BIG IDEA
Based on Gamestorming: David W. Gray, 2016
@AdamtheIA
UX IS HOW YOU THINK
YOU DO NOT HAVE TO DO IT ALL
TRUST IS THE KEY
FLY YOUR UX FLAG
@AdamtheIA
YOU ARE A UX PROFESSIONAL
YOU OWN QUALITY