Date post: | 21-Jan-2018 |
Category: |
Social Media |
Upload: | ceci-dadisman |
View: | 127 times |
Download: | 0 times |
BE A SOCIAL MEDIA
SUPERSTAR!
CECI DADISMANPRESIDENT // CARDINAL + COMPANY
HELLO!ARTS MARKETER
PITTSBURGH NATIVE
WEST VIRGINIA MOUNTAINEER
RECOVERING OPERA SINGER
DIGITAL MARKETING NERD
TREKKIE
MOM
3
QUALITY IS MORE IMPORTANT THAN QUANTITY
5
6
#2 SEARCH ENGINE
7
ON SOCIAL MEDIA, CONTENT IS KING
VISUAL.RELEVANT.CLEAR CTA.TAGS.
10
NEVER PUSH CONTENT FROM ONE PLATFORM TO ANOTHER
15
16
17
RECOMMENDED TOOLS
18
ENGAGE YOUR COMMUNITY
ASK QUESTIONS
20
OFFER REWARDS
21
UTILIZE UGC
22
LEVERAGE INFLUENCERS
23
HAVESOME FUN
24
ADVERTISING IS AN EXTENSION OF CONTENT
CREATING APAID CAMPAIGNSAMPLE EVENT: A KID’S SHOW
26
FRIENDS DON’T LET FRIENDS BOOST POSTSLIMITED TARGETINGNO PLACEMENT CHOICESCAN’T USE CUSTOM AUDIENCESLACK CAMPAIGN ORGANIZATION
27
28
29
YOUR CONTENT & IMAGERY MUST MATCH THE TARGETING!
30
31
32
33
34
35
36
37
USING DATA IN YOUR PAIDCAMPAIGNS
38
CUSTOM AUDIENCES
39
STARTING DATA ENTIRE PATRON LIST
PAST TICKET BUYERS
PAST BUYERS FOR A PARTICULAR SHOW
DONORS
YOUNG FRIENDS MEMBERS
PEOPLE ON YOUR EMAIL LIST
40
LOOKALIKE AUDIENCES
41
42
43
CREATINGDARK POSTS
44
FULL TUTORIAL AT ARTSHACKER.COM
45
46