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Be a Superconnector: Why your networking is not working

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+ 10 Tips to Improve Your Personal Networking Strategy January 29, 2015 by Scott Sambucci Hult International School of Business, San Francisco, CA
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Page 1: Be a Superconnector: Why your networking is not working

+10 Tips to Improve Your Personal

Networking StrategyJanuary 29, 2015

by Scott Sambucci

Hult International School of Business, San Francisco, CA

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+

… so what are we going to do

today?

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+Today’s objectives:

1. Use your LinkedIn account as your primary

networking hub

2. Build a personal strategy to add value to your

network.

3. Learn how to be a connector.

4. Locate live events to attend and build your

network

5. Implement a plan to maximize your return on

time investment for those events

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+

Part 1: Become a LinkedIn Pro

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+So about those photos…

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+Still not good enough…

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+ProTip: Have a good photo of

yourself. (and yes, you need a photo…)

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+… and be yourself…

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+

Activity #1:

• Ask the person next to you for an honest appraisal of your LinkedIn photo.

• Set an appointment right now with a friend to take your photo

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What’s your superpower?

What’s your cred?

Be specific.

Prove your passion.

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Activity #2:

• Update your

“Headline”

• Update your

“Summary”

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When and how do I connect with

someone?

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ProTip: When sending a connection

request…

… make it a personal message,

….add value &

… include reference to personal

info.

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+What to do with these?

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+

Activity #3:

Connect with someone

on LinkedIn whom you

recently met or know

professionally.

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+ProTip: Use Google to search for a

people on LinkedIn.

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Be a connector

of people &

ideas

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+Example: Why Newsle Matters…

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+Example 2: Why Newsle Matters…

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Activity #4:

Sign up for Newsle.

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Activity #5:

a. Find an article &

send it to a connection

via LinkedIn.

b. Set up a Google

Alert for three (3)

topics.

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+What we’ve done so far:

Updated our LinkedIn photo.

Wrote a killer LinkedIn “Headline” &

“Summary.”

Learned when & how to connect with

your future network.

Added tactical tools – Newsle & Google

News – to add value to our network.

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+[break time]

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+ Part 2: Building Your

Network at Live Events

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+ProTip: Focus your efforts.

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+

Activity #6:

Register attend a

Meetup Group or event

of interest to you.

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ProTip: Make a list

of questions you’d

like to explore at the

event.

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Activity #7:

Make a list of ten (10)

to explore at the event

you’ve chosen.

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Activity #8:

Send a personal

message to a someone

else attending the

event to ask if you can

meet.

(hint: add value + why)

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Activity #9:

Send a personal

message to the event

organizer introducing

yourself.

(hint: add value + why)

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+Another Example…

Conferences

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At the event…

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“What brings you here?”

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+“What do you think about…”

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+Remember your…

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+Set a goal for the event

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+ProTip: No business card? Be

prepared…

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Not to scale…

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Activity #10:

Download & install the

LinkedIn mobile app.

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Post-Event…

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+Post-event networking

Step 1: Send an email (add value!) -

an news article or something you

promised

Step 2: Send a personalized LinkedIn

connection request

Step 3: Rotate on connections

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+

Keeping in touch

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+

Activity #11:

Connect with me

on LinkedIn!

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+I need your help!

Workshop Survey:

http://tinyurl.com/Hult-LinkedIn

E-Book Landing Page:

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+Connect with me!!

LinkedIn:

www.linkedin.com/in/scottsambucci

Quora:

www.quora.com/Scott-Sambucci

Twitter:

@scottsambucci

Email:

[email protected]


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