Date post: | 26-Jun-2015 |
Category: |
Business |
Upload: | luke-harvey-palmer |
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Your Personal Brand is the unique, distinct and memorable idea that comes to mind whenever other people hear your name. It’s what you stand for and represent – it is your personal brand that evokes an emotional response from your target audience (or not)
2008...the GFC and time to rethink?
Be DISTINCT...not EXTINCT
The internet hasChanged all this
Unless you are prepared To give it away for freeHow can you compete?
Imitation made inChina
Did it sell anymoreOr make money?
The FIFTH P – People!
What are the 3 most
important things when people are choosing a Doctor?
1.Available2.Affable3.Able
1.Available2.Affable3.Able
What do you do?
...what is your promise
Zogby International conducted an online survey of 3,030 adults.
...more people are going online for information
We spend more time online...
14 x more than reading Magazines
7 x more than reading Newspapers
2.8 x more than listening to
Radio
1.1 x more than watching
Television
1.Available2.Affable3.Able
Trust in business in Australia is in decline with 74% of survey respondents indicating they trust business less than they did last year...
Source: 2009 Edelman Trust Barometer
CEOs are the least trusted source of information when forming an opinion of a company. Eighty-one per cent of respondents do not trust the CEO as a source in Australia, the US and Europe
Source: 2009 Edelman Trust Barometer
Appearance
Behaviour
Credibility
1.Available2.Affable3.Able
Your brand NOW is not what YOU say it
is. It’s what
THEY say it is.
1.Available2.Affable3.Able
Luke Harvey-PalmerChief Engagement OfficerBuzzle
Twitter @lukefrombuzzleFacebookLinkedIn
Google me!