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Be Found and Get Found LinkedIn Best Practices for Nonprofits
Marc W. Halpert and Maria Semple
November 19, 2013
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Maria Semple Principal
The Prospect Finder
Marc Halpert Managing Partner
connect2collaborate
BE FOUND / GET FOUND:
LinkedIn Best Practices for Nonprofits
presented by: Marc W. Halpert - connect2collaborate.com
Maria Semple - The Prospect Finder, LLC
19Nov13 300-400pm
Reinforce your brand
and also the brand of the
nonprofit, section by section
©Marc W. Halpert | All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Nov 2013
©Marc W. Halpert | All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Nov 2013
Cultivate better connections; attract high quality attention
“If you’re going to develop your brand, the last thing you want to do is follow the beaten path.
You want to head down your own road.
Your brand has to plant itself in the hearts and minds (especially hearts) of prospects and customers.”
8
http://www.forbes.com/sites/loisgeller/2012/05/23/a-brand-is-a-specialized/
©Marc W. Halpert | All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Nov 2013 ©Marc W. Halpert | All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Nov 2013
Make LinkedIn Tell Others
9 ©Marc W. Halpert | All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Nov 2013
©Marc W. Halpert | All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Nov 2013
©Marc W. Halpert | All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Nov 2013
©Marc W. Halpert | All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Nov 2013
©Marc W. Halpert | All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Nov 2013
©Marc W. Halpert | All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Nov 2013
©Marc W. Halpert | All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Nov 2013
©Marc W. Halpert | All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Nov 2013
©Marc W. Halpert | All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Nov 2013
©Marc W. Halpert | All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Nov 2013
©Marc W. Halpert | All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Nov 2013
©Marc W. Halpert | All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Nov 2013
©Marc W. Halpert | All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Nov 2013
©Marc W. Halpert | All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Nov 2013 ©Marc W. Halpert | All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Nov 2013
©Marc W. Halpert | All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Nov 2013
©Marc W. Halpert | All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Nov 2013
©Marc W. Halpert | All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Nov 2013
Volunteer Experience & Causes
26 ©Marc W. Halpert | All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Nov 2013
©Marc W. Halpert | All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Nov 2013
For those interested in helping a nonprofit
Keyword Density
http://www.dailymotion.com/linkedninja#video=xli3nu
©Marc W. Halpert | All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Nov 2013
Be sure you are on a GREAT
company/organization profile page with: • Your Board of Directors • Your Corporate Officers • Your Office Staff • Anyone with public contact
29 ©Marc W. Halpert | All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Sept 2012 ©Marc W. Halpert | All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Nov 2013
©Marc W. Halpert | All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Nov 2013
©Marc W. Halpert | All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Nov 2013
©Marc W. Halpert | All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Nov 2013
YouTube for that service
Waveny’s Company Profile Page Stats; 52 followers
©Marc W. Halpert | All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Nov 2013
http://blog.linkedin.com/2013/11/19/announcing-linkedin-showcase-pages/
©Marc W. Halpert | All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Nov 2013
Share often
• Tell:
• what you are doing or reading
• what’s important that you want to share with others
• what you observed that is worthy of comment
• Update frequently
©Maria Semple | All rights reserved | www.theprospectfinder.com | www.linkedin.com/in/mariasemple | Nov 2013
©Maria Semple | All rights reserved | www.theprospectfinder.com | www.linkedin.com/in/mariasemple | Nov 2013
LinkedIn Today is now called Pulse
©Maria Semple | All rights reserved | www.theprospectfinder.com | www.linkedin.com/in/mariasemple | Nov 2013
Or get your news by channel
©Maria Semple | All rights reserved | www.theprospectfinder.com | www.linkedin.com/in/mariasemple | Nov 2013
Or get your news by news source
©Maria Semple | All rights reserved | www.theprospectfinder.com | www.linkedin.com/in/mariasemple | Nov 2013
Distributing newsworthy articles to colleagues
©Maria Semple | All rights reserved | www.theprospectfinder.com | www.linkedin.com/in/mariasemple | Nov 2013
©Marc W. Halpert | All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Nov 2013
©Marc W. Halpert | All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Nov 2013
©Marc W. Halpert | All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Nov 2013
Important to you?
©Marc W. Halpert | All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Nov 2013
This should be important to you:
©Marc W. Halpert | All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Nov 2013
Why your update and headline are so important
©Marc W. Halpert | All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Nov 2013
Why your update and headline are so important
©Marc W. Halpert | All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Nov 2013
As of October 2013:
259 million+ users worldwide
©Maria Semple | All rights reserved | www.theprospectfinder.com | www.linkedin.com/in/mariasemple | Nov 2013
LinkedIn: The Big Picture
Learn.linkedin.com/nonprofits
©Maria Semple | All rights reserved | www.theprospectfinder.com | www.linkedin.com/in/mariasemple | Nov 2013
LinkedIn BoardConnect
Talent Finder account ($1,000 value) Amplify your ability to search and to reach.
FREE for one person at your nonprofit!
For more info, email:
©Maria Semple | All rights reserved | www.theprospectfinder.com | www.linkedin.com/in/mariasemple | Nov 2013
How People Search For Talent on LinkedIn:
• Using Advanced Search Feature
• Finding and Mining Groups
In both cases, your Keywords Rule!
©Maria Semple | All rights reserved | www.theprospectfinder.com | www.linkedin.com/in/mariasemple | Nov 2013
Who should have access to Board Connect?
Ideally:
Someone with at least 350 first-degree connections.
Even better……….
Someone with at least 500 first-degree connections.
Is that you?
©Maria Semple | All rights reserved | www.theprospectfinder.com | www.linkedin.com/in/mariasemple | Nov 2013
Advanced Search Click on “Advanced” for more robust search features and targeted searching!
©Maria Semple | All rights reserved | www.theprospectfinder.com | www.linkedin.com/in/mariasemple | Nov 2013
Advanced Search
Board Connect allows for greater searching capacity!
©Maria Semple | All rights reserved | www.theprospectfinder.com | www.linkedin.com/in/mariasemple | Nov 2013
Example: Searching for Rutgers graduates, in Accounting field, within 25 mile radius.
©Maria Semple | All rights reserved | www.theprospectfinder.com | www.linkedin.com/in/mariasemple | Nov 2013
A search on Maria’s account yielded 381 Results. YOURS will be different!
• You must be logged in to your LinkedIn account for the search results to be tailored to you.
• The more first-degree connections you have, the more robust your search results will be.
©Maria Semple | All rights reserved | www.theprospectfinder.com | www.linkedin.com/in/mariasemple | Nov 2013
Save Your Searches! Puts LinkedIn on auto-pilot for you.
©Maria Semple | All rights reserved | www.theprospectfinder.com | www.linkedin.com/in/mariasemple | Nov 2013
How People Might Search For You:
©Maria Semple | All rights reserved | www.theprospectfinder.com | www.linkedin.com/in/mariasemple | Nov 2013
How People Search For Talent on LinkedIn:
• Using Advanced Search Feature
• Searching within LinkedIn Groups
©Maria Semple | All rights reserved | www.theprospectfinder.com | www.linkedin.com/in/mariasemple | Nov 2013
Example: Identifying people within Groups who have experience with a YMCA (Results: 25 of the 609 members of this LinkedIn Group)
©Maria Semple | All rights reserved | www.theprospectfinder.com | www.linkedin.com/in/mariasemple | Nov 2013
Parting Thoughts
• Have a complete profile, smartly presented
• Use keywords
• Be searchable
• Use multimedia and graphics for visual effect
• Tell WHY YOU
• Have a great company profile for your organization
• Use analytics
• Use search smartly, both in LinkedIn as a whole and in groups
• Take advantage of LinkedIn BoardConnect
• Get out there and connect to other great people for top notch collaboration
Contacting Us
Name Contact Info
Maria Semple
www.linkedin.com/in/mariasemple
908-256-4433
www.TheProspectFinder.com
@mariasemple
Marc Halpert www.linkedin.com/in/marchalpert [email protected]
203-373-0875
www.connect2collaborate.com
@marchalpert