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Online | Mobile | Print Be the business
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Page 1: Be the business - Nine Entertainment Co.ffx.adcentre.com.au/trademarketing/domain/PDF_links_2013... · 2015-02-07 · At Domain we can help you dominate in your market. When it comes

Online | Mobile | Print

Be the business

Page 2: Be the business - Nine Entertainment Co.ffx.adcentre.com.au/trademarketing/domain/PDF_links_2013... · 2015-02-07 · At Domain we can help you dominate in your market. When it comes

Domain has everything you need

02

A real competitive option for property seekers

At Domain we can help you dominate in your market. When it comes to reaching a quality AB audience, bringing in the buyers, selling real estate and promoting your brand, we’re the business.

Massive national advertising reach across online, mobile and print

A cost effective way to generate high quality leads via the Fairfax Digital Network

Multi-award winning mobile apps for property buyers plus rental app for property seekers ‘on the go’

Insightful reporting on your property marketing performance

Stronger, more collaborative relationships with agents and real estate partners

More than property marketing

Through our other Fairfax Media Real Estate resources you can also access...

Australian Property Monitor’s data insights as used by the major banks

MyDesktop’s industry leading real estate technology / CRM solutions

Page 3: Be the business - Nine Entertainment Co.ffx.adcentre.com.au/trademarketing/domain/PDF_links_2013... · 2015-02-07 · At Domain we can help you dominate in your market. When it comes

03

1HERSA1 J001

FROM $545,000

WHEREVER YOU WANT ITDomain offers the best property coverage

on your tablet, smartphone or online

March 1-2, 2013

WHAT BONDIDID NEXT

5SATURDAY’S BESTOPEN HOMESANTONY LAWES

6-7DOYLE’S WATSONS BAY SALE:TITLE DEEDS WITHMARGIE BLOK

12-13THREE OF THE BESTIN LEICHHARDTLUCY MACKEN

14REINVENTED BEACHPAD IN WOMBARRAKATE FARRELLY

18IMPROVING COMPANY TITLEFLAT CHAT WITHJIMMY THOMSON

INSIDE THIS ISS

UE

NEWDEVELO

PMENTS – the rise and

rise of green sp

ace PAGE 19

WHAT BONDIDID NEXT7PAGES 8 - 9

Mobile Domain’s mobile apps

provide buyers with ‘on the go’ accessibility and handy tools. They can shortlist properties and prepare their weekend for ‘open for inspections’ and auctions with Domain’s finger search, Inspection Planner, Inspection Buddy and more.

All bases covered

With Domain, you can market across multiple platforms to reach property buyers at any stage of their purchase journey.

Online Property seekers can search

and compare property prices and regions online.

Agents and buyers can also access the same property data and insights used by the major banks.

1HERSA1 J001

FROM $545,000

WHEREVER YOU WANT ITDomain offers the best property coverage

on your tablet, smartphone or online

March 1-2, 2013

WHAT BONDIDID NEXT

5SATURDAY’S BESTOPEN HOMESANTONY LAWES

6-7DOYLE’S WATSONS BAY SALE:TITLE DEEDS WITHMARGIE BLOK

12-13THREE OF THE BESTIN LEICHHARDTLUCY MACKEN

14REINVENTED BEACHPAD IN WOMBARRAKATE FARRELLY

18IMPROVING COMPANY TITLEFLAT CHAT WITHJIMMY THOMSON

INSIDE THIS ISS

UE

NEWDEVELO

PMENTS – the rise and

rise of green sp

ace PAGE 19

WHAT BONDIDID NEXT7PAGES 8 - 9

Research

Inspections

Early investigation

Print Buyers are looking for

inspiration and potential. They are motivated by ideas seen in newspapers when pursuing their property dream.

Page 4: Be the business - Nine Entertainment Co.ffx.adcentre.com.au/trademarketing/domain/PDF_links_2013... · 2015-02-07 · At Domain we can help you dominate in your market. When it comes

Industry leading mobile

04

^Apple App Store Downloads. iPhone and iPad are registered trade marks of Apple Inc, registered in the US and other countries. App Store is a service mark of Apple Inc. Please note that while the domain.com.au app for iPad is free to download, users may incur fees as per their standard mobile or internet network charges for data retrieval. **Branded listings appear on iPad, iPhone and Android apps. *Elite and Standard Priority Placement listings plus Elite and Standard Subscription listings appear in order of recency. ~National average of online property views compared to a Standard listing Feb 2013.

We do great mobileWith our multi-award winning mobile solutions, it’s safe to say Domain is at the finger tips of more buyers, renters and investors than ever before.

The first Australian real estate portal to release iPhone and iPad apps

Clocking in at over 2 million^ downloads (and counting)

Ongoing innovation to deliver the very latest in mobile content and tools

More mobile toolsDomain gives property seekers all the handy mobile tools they need to find your properties anywhere, anytime.

Search – including cool ‘finger search’ tool

View and update shortlist

Inspection Planner and Buddy Write and save notes Interactive map Add photos to listings Branded agency listings and more…

MULTI-AWARD WINNING

Winner AIMIA Best Classifieds iPhone App 2011 and iPad App 2012

Apple’s Top 25 Free iPad App of All Time 2012 and 2013

Winner Australian Mobile Awards 2011

Apple Rewind Best Lifestyle iPad App 2011

iPad and iPhone App Store Best of 2012

iPhone / iPad Android Samsung Windows Phone 8

Page 5: Be the business - Nine Entertainment Co.ffx.adcentre.com.au/trademarketing/domain/PDF_links_2013... · 2015-02-07 · At Domain we can help you dominate in your market. When it comes

05

Displayed in most prominent position

Promote unlimited properties in your

suburb with big hero images

Alternative display carousel for

unmatched property searches

Prominent branding on mobile apps**

Large property details display with

no third party advertising

Capture audience attention with

additional banner exposure

Includes leaderboard, skyscraper

and gallery

Property Gallery

Pole position beneath the highly used search panel

Showcase up to five listings

Promote your agency’s brand

Extend your reach outside your listing area

100% exclusivity on every search page

Entry level with agency logo

Unlimited number of listings

Feature up to 27 images on

the property details page

Top Spot

Agency branding

High impact exposure and prominent

position

Standout property display with 2 large

photos and strong branding

Prominent branding on mobile apps**

No third party advertising on property

details page

Premium Plus

Available with an Elite Subscription

Greater impact - 20% larger than

Standard Priority Placement

Strong branding with agent photo

Prominent branding on mobile apps**

Elite Priority Placement*

Available with Standard Subscription

Ranked above Subscription listings

Agency logo

Cost effective search results enhancement

Standard Priority Placement*

Greater visibility - 50% larger than

Standard

Unlimited number of listings with

2 property images

Strong branded banner and logo

Prominent branding on mobile apps**

Elite Subscription*

Standard Subscription*

Getting the word out

18x more

views~

5x more

views~

5x more

views~

Page 6: Be the business - Nine Entertainment Co.ffx.adcentre.com.au/trademarketing/domain/PDF_links_2013... · 2015-02-07 · At Domain we can help you dominate in your market. When it comes

06

Unmissable advertising on the domain.com.au buy home page

Video

Video content drives stronger buyer engagement with agents and properties alike

Give buyers a better feel for the space

Showcase your home to maximum effect

It takes just one hour to film a 3 minute video

Various video types to profile the property, your agency and agents, or share your market and suburb knowledge

You Should (rentals)

Prominent position on the rental home page of domain.com.au

Ideal for executive properties, holiday rentals and luxury leasing

Getting theword out

^Domain internal figures

Video content ticks all the right boxes

You Wish (sales)

LISTINGS WITH VIDEO DRIVE AROUND 410% MORE PAGE VIEWS^

16x more

views~

Page 7: Be the business - Nine Entertainment Co.ffx.adcentre.com.au/trademarketing/domain/PDF_links_2013... · 2015-02-07 · At Domain we can help you dominate in your market. When it comes

Giving them what they want

07

eBrochure

Reach highly targeted property seekers via email

Automated delivery

Cost effective and convenient

Handy tools for busy property huntersDomain is home to a great range of online tools that answer the big questions in property seekers’ minds about how they can dominate in their property search.

Inspection Planner and Buddy - making inspection day easier to plan, record and manage

Home Alerts – tailored search delivered straight to their inbox

Mobile – for busy property seekers ‘on the go’

Rental app - for rental property seekers

Property video – connects potential buyers instantly with sellers

Property data – insights into property prices and market trends

If you’re not listing with Domain, you’re simply not giving people what they want – an easy-to-use means of finding, falling in love with and buying or renting properties, right around Australia.

11x more

views~

Page 8: Be the business - Nine Entertainment Co.ffx.adcentre.com.au/trademarketing/domain/PDF_links_2013... · 2015-02-07 · At Domain we can help you dominate in your market. When it comes

To advertise or find out more contact us today1300 799 109 | [email protected]


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