Be the teenDecember 18, 2009

Matt Stewart

Know your audience

81% Somewhat happy

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Teen happiness

85% Happy with friend relationships

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Teen happiness

58% Happy with body

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Teen happiness

51% Visit social media sites more than once daily

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Social media

94% of teens use phones to text

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Texting

45%Teen use of mobile web growth

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Mobile web

Too much effort

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Reasons teens give for NOT going green

Too time consuming

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Reasons teens give for NOT going green

Inconvenienthttp://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=104832&passFuseAction=PublicationsSearch.showSearchReslts&art_searched=teens&page_number=0

Reasons teens give for NOT going green

Confusinghttp://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=104832&passFuseAction=PublicationsSearch.showSearchReslts&art_searched=teens&page_number=0

Reasons teens give for NOT going green

Familyhttp://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=104832&passFuseAction=PublicationsSearch.showSearchReslts&art_searched=teens&page_number=0

Reasons teens give for NOT going green