Deploying Beaconsin a
Retail Environment
Tim WoolfordTrek Wireless
Monday Tuesday Wednesday Thursday Friday
Saturday Sunday
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Some Stats
• Trial ran for two weeks
• 37 sessions, average duration 20 minutes
• 27% new, 73% returning
What we Learnt
• Beacons work
• Download process is critical
• iOS and Android support essential
• Staff involvement
• Redemption process is complex
• Beacon only a part of engagement
Deployment considerations
• Advertising frequency v battery life
• Battery v usb beacons
• Range and location issues
• Beacon maintenance
Some ‘food for thought’
• Power – Battery v usb– mains power, build beacon into socket or plug?– power beacon from ethernet port?
• Network beacons together– wifi, ethernet or powerline ethernet?
• monitor failures• easy to update• secure
Tim Woolford
www.trekwireless.co.uk